Indiana Assoc for Home & Hospice Care
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how to maximize social media for home and hospice care
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Indiana Assoc for Home & Hospice Care
- 1. Social Media For Your Agency
- 3. Social Media is an umbrella term for… Social Networking g a rin Sh ia ed ltim Mu Blogs
- 4. Look past the Buzzwords • new way to do old business. • no one way to do it. • It’s not just for kids. • Authentic is the new cool.
- 5. Social Media = Listening Mike Bailey-Gates, Flickr
- 6. Social Media = Listening • Friends & Followers Mike Bailey-Gates, Flickr
- 7. Social Media = Listening •Friends & Followers •Others in the Community Mike Bailey-Gates, Flickr
- 8. Social Media = Listening •Friends & Followers •Others in the Community •Competition Mike Bailey-Gates, Flickr
- 9. Social Media = Listening •Friends & Followers •Others in the Community •Competition •Industry Leaders Mike Bailey-Gates, Flickr
- 10. Think before you get Involved
- 11. Think before you get Involved Plan & Strategy
- 12. What are you currently on? Find the Super-Users Ask for Advice Give to Get
- 13. Think before you get Involved Social Policy
- 14. Learn and Apply Originally uploaded to Flickr by Steven S. test...then retest!
- 15. Think before you get Involved Agency - Customer - Employee
- 16. Maintenance • Update your profile • Answer questions • Ask questions • Interact & participate Originally uploaded to Flickr by THOR
- 18. Get to Know the Social Network:
- 19. Get to Know the Social Network:
- 20. The Audience Facebook: • has 845 million active users. • average user has 130 friends • average visit lasts 23 minutes • 46% of users are over the age of 45 • 57% of users are female (43% male) • lets talk college 57% of Facebook users have “some college” 24% bachelors or graduate degree • income 47% of make between $50,000 – $99,000 33% between $25,000 – $49,999
- 22. Be Yourself
- 23. Be Yourself And Business
- 24. And Business Ads
- 25. And Business Ads
- 26. And Business Ads
- 27. And Business Ads
- 28. And Business Ads
- 29. And Business Ads
- 30. And Business Ads
- 31. And Business Ads
- 32. And Business Ads
- 33. And Business Ads • know your audience • stop loss • test • Retest
- 36. What do I Tweet? • New Blog Entries • Podcasts • Real Estate News • Random Facts • Breaking News • Events • Retweet • Reply to People
- 37. Handy Apps on Twitter
- 38. • has 225 million active users • 13% of internet users also use Twitter • 54% of users use on their mobile devices • 36% of Twitter users tweet at least once a day • average visit lasts for 14 minutes. • 34% of marketers have generated leads 20% have closed How they break down: • 59% are female • 41% are male
- 40. Get Linked • 150 million registered users • 75% of users use it for business purposes • 2 million companies on LinkedIn • 50% of users have a bachelors or graduate degree • average income is north of $100,000 • every Fortune 500 is represented
- 41. How to be Discovered
- 43. Discover Google
- 44. Google+ Stats • has100 million unique visitors (fastest growing) • users are 71% male • most common occupation is an engineer • 44% are “single”
- 45. Discover Google
- 50. • establishes expertise • Local marketing
- 51. • establishes expertise • Local marketing • Ties in all Social Media
- 59. Other great ways to get Social
- 60. Get Pinned • has 21 million unique visits • top interests of Pinterest users are crafts, hobbies, interior design & fashion • average visit lasts 17 minutes How it breaks down: • 82% female • 18% male
- 61. Lights & Action
- 62. • 490 million unique visitors a month (as at Feb 2011) • generating 92 billion page views • In 2010 had 700 billion playbacks • 60 hours of video is uploaded every minute • more video uploaded in 60 days than the 3 major US networks have created in 60 years • Users spend a total of 2.9 billion hours per month (326,294 years)
- 64. • great blog content
- 65. • great blog content • newsletter content
- 68. Other things to Consider General social media statistics • Women are more active on social media than men – 55% vs 45% • North American consumers show the strongest interest in using social media for deals (45%) • A 2011 study confirmed that social media users dine out more and are more likely to become return customers • 43% of all online consumers follow or are a fan of a brand • 57% of people talk to people more online than they do in real life
- 69. Other things to Consider General social media statistics • Women are more active on social media than men – 55% vs 45% • North American consumers show the strongest interest in using social media for deals (45%) • A 2011 study confirmed that social media users dine out more and are more likely to become return customers • 43% of all online consumers follow or are a fan of a brand • 57% of people talk to people more online than they do in real life Social Media = Listening
- 70. Goals to Measure • Reach a desired audience • Engage people • Offer opportunities to increase revenue
Editor's Notes
- Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
- Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
- Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
- Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
- Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction
- Use it for future campaigns You control how you’re perceived. Honing your profile to almost exaggerate Keep it in the back of your mind when you’re planning campaigns & putting stuff out there
- Amount of work to maintain ebbs and flows Work to maintain ebbs and flows – you’re going to get what you put in Building effect – [Stumble 9K and 10K] Prioritize b/c you can’t do it all at once. So think about what vehicle would work best for your program [hot content – twitter, digg]
- Setting up – [Myspace] Being you or being the org or both Need to invest a bit up front Finding like minded friends brand
- Method to the madness.
- Method to the madness.