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Video Marketing for Real Estate & Mortgage

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Video Marketing for Real Estate & Mortgage

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My presentation for BarCamp Indiana in South Bend, However it applies for many small and medium sized businesses local internet marketing,

My presentation for BarCamp Indiana in South Bend, However it applies for many small and medium sized businesses local internet marketing,

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Video Marketing for Real Estate & Mortgage

  1. 1. Dave Woodson<br />Local Internet Marketing<br />
  2. 2. Some Stats:<br /><ul><li>over 2 billions views a day</li></ul>-nearly double that of prime of all 3 major networks<br /><ul><li>average person 15 minutes a day </li></ul>-by 2013 video will consumer 90% of all IP traffic<br /> & 64% of mobile<br />-you have a 50x greater chance of ranking on page 1 on Google by using video <br />
  3. 3. Some Stats:<br />73%<br />of all homeowners are more likely to list their home with an agent that uses video<br />
  4. 4. Some Stats:<br />Less than <br />1%<br />of all agents use video<br />
  5. 5. Why don’t more agents use Video:<br /> overwhelmed by technology<br /> don’t know where to start<br /> camera shy<br /> afraid of editing<br /> amateurish<br /> don’t understant SEO<br />
  6. 6. Equipment:<br />
  7. 7. Some great ways to use video:<br />
  8. 8. Some great ways to use video: <br />1. Share information about your local market<br />
  9. 9. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />
  10. 10. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />
  11. 11. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br />
  12. 12. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br /> Special Bonus - Do a FAQ<br />- Do a “questions they should ask”<br />
  13. 13. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & Abr /> Special Bonus - Do a FAQ<br /> - Do a “questions they should ask”<br />5. Do a screencast<br />
  14. 14. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br /> Special Bonus - Do a FAQ<br /> - Do a “questions they should ask”<br />Do a screencast<br />Neighborhood tour<br />
  15. 15. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br /> Special Bonus - Do a FAQ<br /> - Do a “questions they should ask”<br />Do a screencast<br />Neighborhood tour<br />Client testimonials<br />
  16. 16. Video Editing <br />
  17. 17. How to upload to <br />
  18. 18. How to upload to <br />
  19. 19. How to upload to <br />
  20. 20. How to upload to <br />
  21. 21. How to upload to <br />
  22. 22. How to upload to <br />
  23. 23. How to upload to <br />
  24. 24. How to upload to <br />
  25. 25. How to upload to <br />
  26. 26. How to upload to <br />
  27. 27. What to do after <br />
  28. 28. Implementation:<br /> Pick the best equipment you & budget<br /> Plan<br /> Keep video under 2 minutes<br /> don’t worry about editing - yet<br /> Publish it<br /> Share with your social network<br />
  29. 29. Youtube.com/DaveWoodson<br />Youtube.com/getUnoticed<br />DaveWoodson.com <br />getUnoticed.com<br />(219)872-8000<br />

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