Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Best Branded Bots: 2018 Edition

208 visualizaciones

Publicado el

What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.

Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.

Publicado en: Marketing
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Best Branded Bots: 2018 Edition

  1. 1. the Best Branded Bots 1 David Berkowitz david@serialmarketer.net www.serialmarketer.net @dberkowitz #brandedbots Check out 50+ bots! (and counting) bit.ly/brandedbots
  2. 2. #brandedbots 2 About The Best Branded Bots To keep track of some of the most interesting and cutting edge chatbots by a range of brands, I created this guide, and it’s regularly updated. Note that not all of these are “the best.” That’s a moving target. In some instances, the bots are more noteworthy than amazing. But “The Most Noteworthy, Interesting, or Incredible Branded Chatbots” is a bit of a mouthful, so forgive my liberal use of the word “best.” In time, some noteworthy apps may be pared down, especially as better examples emerge in their categories. As for this guide’s creator, I’m a marketer, writer, erstwhile futurist, and technological tinkerer. I like to learn what I can from so many generous teachers, and then share as much of that as possible with others. I hope you will find some of this useful. Your feedback, ideas, and contributions are welcome. Feel free to contact me anytime, or just talk to my bot at m.me/serial.marketer. David Berkowitz david@serialmarketer.net
  3. 3. #brandedbots 3 Want to receive more updates from Serial Marketer? Subscribe to Serial Marketer’s monthly-ish newsletter, Serially Sporadic, to find out when I add more examples here. Just visit bit.ly/seriallysignup. Or, if you prefer, you can always follow me on SlideShare, bookmark the presentation, or subscribe to my blog at serialmarketer.net/feed.
  4. 4. #brandedbots 4 Table of Contents • Branded Bots by Category • Alcohol (Beer, Wine, Spirits) • Beauty • Consumer Goods • Entertainment • Fashion & Apparel • Financial Services • Food & Beverage: CPG • Food & Beverage: QSR, Recipes, Grocery • Government • Healthcare, Pharmaceuticals & Wellness • Media • Retail • Travel • Technology • Transportation • Resources • Useful resources • Bot developers referenced • About the author
  5. 5. Chat apps Social networks SMS Voice assistants Native sites/ apps Business messaging apps Where chatbots live
  6. 6. Use cases for chatbots Customer service Promotion Productivity Entertainment Information
  7. 7. Challenges Discovery Retention Demand Format Measurement
  8. 8. Agencies warn about creating me- too voice apps “It’s easy for brands to say, ‘I want one of those.’ But over time, I believe brands will be punished for bad experiences.” — Abbey Klaassen, president of 360i 8
  9. 9. Best practices Decide how much automation Set ground rules Test, test, test Optimize constantly Have fun
  10. 10. ALCOHOL (BEER, WINE, SPIRITS) 10#brandedbots
  11. 11. #brandedbots 11 About This Bot Name: Bud Light Platform: Messenger URL: m.me/budlight Description: This menu-driven app tells consumers how to win tickets to an event, but that requires making a purchase through another app Date Launched: Summer 2016 Developer: Results/Notes:
  12. 12. #brandedbots 13 About This Bot Name: Johnnie Walker Platform: Messenger, Alexa URL: m.me/JohnnieWalkerUS Description: The bot, across Messenger and Alexa while also incorporated into its site, provides drink recipes, tasting tours, and shopping through ReserveBar, Drizly, and Cocktail Courier Date Launched: September 2016 Developer: Results/Notes:
  13. 13. #brandedbots 14 About This Bot Name: Macallan US Platform: Messenger URL: m.me/themacallan.us Description: Get tips on tasting whiskey, plus the history of the beverage and of the brand in this menu-driven bot Date Launched: September 2016 Developer: Snaps Results/Notes:
  14. 14. #brandedbots 15 About This Bot Name: Patron Platform: Alexa, Facebook, Twitter, Web URL: patrontequila.com/ask-patron Description: Learn about tequila and find a good margarita Date Launched: March 2017 Developer: Results/Notes:
  15. 15. AUTOMOTIVE 16#brandedbots
  16. 16. #brandedbots 17 About This Bot Name: Valassis Platform: Messenger URL: (via partners; B2B strategy) Description: Display nearby dealerships, estimate cars’ trade-in value, set up test drive & service appointments, secure a prequalified loan. Licensed to dealers. Date Launched: March 2017 Developer: Results/Notes: Feldman Automotive: 100,000 people served monthly, leading to 50-60 car purchases
  17. 17. BEAUTY 18#brandedbots
  18. 18. #brandedbots 19 About This Bot Name: Katy Perry’s Mad Love (by Coty and Katy Perry Perfums) Platform: Kik URL: bots.kik.com/#/KPMadLove Description: Consumers can exchange Kik points for the perfume – the first time consumers can redeem rewards points for physical goods in a US chat app Date Launched: August 2016 Developer: Block Party Results/Notes:
  19. 19. #brandedbots 20 About This Bot Name: Sephora Platform: Kik URL: bots.kik.com/#/sephora Description: The first beauty brand to create a Kik bot, it offers recommendations and allows for in- app purchases Date Launched: March 2016 Developer: Results/Notes:
  20. 20. CONSUMER GOODS 21#brandedbots
  21. 21. #brandedbots 22 About This Bot Name: GE Appliances Platform: Alexa URL: http://www.geappliances.com/ge/conn ected-appliances/voice-activated- appliances.htm Description: GE upgrades its WiFi- connected appliances with Amazon Alexa integration Date Launched: September 2016 Developer: Results/Notes:
  22. 22. #brandedbots 23 About This Bot Name: Glad Leftovers Platform: Alexa URL: www.amazon.com/gp/product/B01MS K0GFN Description: Set reminders for when you store leftovers in your fridge or freezer Date Launched: December 2016 Developer: Results/Notes:
  23. 23. #brandedbots 24 About This Bot Name: LEGO’s Ralph Platform: Messenger URL: m.me/LEGO Description: Browse recommended LEGO sets via menu-driven interface; go to lego.com to purchase Date Launched: November 2017 Developer: Results/Notes:
  24. 24. #brandedbots 25 About This Bot Name: LEGO’s Duplo Stories Platform: Alexa URL: amazon.com Description: Interactive stories designed for kids ages 205 Date Launched: May 2018 Developer: Results/Notes:
  25. 25. ENTERTAINMENT 26#brandedbots
  26. 26. #brandedbots 27 About This Bot Name: Doc Brown, promoting “Back to the Future” by Universal Platform: Messenger URL: m.me/DocBrownHillValley Description: Doc Brown chatted up fans of the film series to find out why the real 2015 was so different from the movie version Date Launched: October 2015 Developer: Imperson Results/Notes: This was a limited release bot
  27. 27. #brandedbots 28 About This Bot Name: Genius (National Geographic Channel) Platform: Messenger URL: m.me/NatGeoGenius Description: A bot impersonating Albert Einstein to promote National Geographic’s show “Genius” Date Launched: April 2017 Developer: Imperson, with agency 360i Results/Notes:
  28. 28. #brandedbots 29 About This Bot Name: Jurassic World Revealed Platform: Messenger URL: amazon.com Description: A dull bit of storytelling that can’t make dinosaurs sound exciting, and then it pushes you to buy more of the experience for $2.99 Date Launched: July 2018 Developer: Universal Brand Development, Earplay Results/Notes:
  29. 29. #brandedbots 30 About This Bot Name: LiveNation Platform: Messenger URL: m.me/LiveNation Description: Find your next show Date Launched: September 2017 Developer: Results/Notes:
  30. 30. #brandedbots 31 About This Bot Name: The Long Road Home Platform: Google Home URL: Official release Description: In time for Veteran’s Day and in conjunction with the show The Long Road Home, National Geographic Channel released the first voice-activated meditation app specifically for veterans Date Launched: November 2017 Developer: 360i Results/Notes:
  31. 31. #brandedbots 32 About This Bot Name: Mr. Robot (USA Network) Platform: Alexa URL: Amazon.com Description: A mind-bending game from the creators of the twisted show Date Launched: September 2017 Developer: Results/Notes:
  32. 32. #brandedbots 33 About This Bot Name: MTV Platform: Alexa URL: Amazon.com Description: Launched to allow voice voting for MTA’s Video Music Awards (VMAs) in 2018 Date Launched: August 2018 Developer: Results/Notes:
  33. 33. #brandedbots 34 About This Bot Name: Now You See Me 2 Platforms: Kik, Messenger URL: m.me/NowYouSeeMeGame / bots.kik.com/#/nowyouseemegame Description: An interactive game for the movie sequel’s launch – but one with very limited and forced options in terms of choosing the flow of the game Date Launched: June 2016 Developer: Sequel Results/Notes:
  34. 34. #brandedbots 35 About This Bot Name: NBA (National Basketball Association) Platform: Messenger URL: m.me/nba Description: Originally launched for the NBA finals, it continues to offer resources on teams, players, and league news Date Launched: June 2016 Developer: WSC Sports Technologies Results/Notes:
  35. 35. #brandedbots 36 About This Bot Name: Paddy Power Platform: Alexa URL: amazon.com Description: ‘Paddy-fied’ news from this Irish media property Date Launched: September 2017 Developer: Results/Notes: Read more at Econsultancy
  36. 36. #brandedbots 37 About This Bot Name: Sacramento Kings (NBA) Platform: Native mobile app (iOS, Android) + Messenger URL: www.nba.com/kings/kings-app Description: A new app to accompany the Kings’ new stadium features KAI (Kings Artificial Intelligence) to handle fan queries; KAI directs to the Messenger experience Date Launched: September 2016 Developer: Built.io, M&C Saatchi LA Results/Notes:
  37. 37. #brandedbots 38 About This Bot Name: Sesame Street Platform: Alexa URL: amazon.com Description: Interact with the character on Sesame Street who is the hardest to understand, Elmo! Play hide and seek with him (an odd choice for voice) or a letter game. Date Launched: August 2017 Developer: Results/Notes:
  38. 38. #brandedbots 39 About This Bot Name: Spider-Man (Sony) Platform: Alexa URL: amazon.com Description: Get Spidey jokes and other updates for the Spider-Man Homecoming movie (summer 2017) Date Launched: June 2017 Developer: Results/Notes:
  39. 39. #brandedbots 40 About This Bot Name: Spongebob Squarepants (Nickelodeon) Platform: Alexa URL: amazon.com Description: Take orders from Bikini Bottom while managing the Krusty Krab in this interactive game. More than 80 memory challenges feature 70 characters from the series. Date Launched: September 2017 Developer: Results/Notes:
  40. 40. #brandedbots 41 About This Bot Name: Stranger Things (Netflix) Platform: Google Home URL: “Ok, Google, talk to Dustin from Stranger Things” Description: Dustin from Stranger Things leads you through this interactive game where he discovers a new species. Hint: Eleven’s favorite food is Eggo waffles. Date Launched: October 2017 Developer: Results/Notes:
  41. 41. #brandedbots 42 About This Bot Name: Zootopia (Disney) Platform: Messenger URL: m.me/DisneyZootopia Description: This detective game includes personalized badges for the sleuths Date Launched: June 2016 Developer: Imperson Results/Notes: Currently inactive (it ran ahead of the film’s DVD release)
  42. 42. FASHION & Apparel 43#brandedbots
  43. 43. #brandedbots 44 About This Bot Name: Adidas Women UK Platform: Messenger URL: m.me/adidasWomenUK Description: The Adidas Studio London bot gives information about the women’s fitness classes there Date Launched: Developer: Results/Notes:
  44. 44. #brandedbots 45 About This Bot Name: Burberry Platform: Messenger URL: m.me/burberry Description: Launched for London Fashion Week 2016, it offers details on the new collection with links to buy new additions, has an option for live chat, and directs users to watch the runway show Date Launched: September 2016 Developer: Results/Notes:
  45. 45. #brandedbots 46 About This Bot Name: Dior Platform: WeChat URL: bots.kik.com/#/KPMadLove Description: France’s Dior is the first designer to sell a limited edition product on China’s WeChat Date Launched: August 2016 Developer: Results/Notes:
  46. 46. #brandedbots 47 About This Bot Name: Michael Kors Platform: WeChat URL: Description: Customer service for shoppers remote and in-store, it allows for a more personalized shopping experience Date Launched: July 2015 Developer: Results/Notes:
  47. 47. #brandedbots 48 About This Bot Name: Lokai (with charity:water) Platform: Messenger URL: m.me/livelokai Description: Jewelry brand Lokai partnered with charity:water for perhaps the first branded cause marketing bot, with 2.5 hours of content illustrating the 2.5 hours of walking that girls like Yeshi must do to get water Date Launched: September 2016 Developer: AKQA Results/Notes:
  48. 48. #brandedbots 49 About This Bot Name: Tommy Hilfiger Platform: Messenger URL: m.me/tommyhilfiger Description: TMY.GRL A.I. Messenger Bot showcases the new fashion line featuring supermodel Gigi Hadid. While menu driven, it also understands text commands. Date Launched: September 2016 Developer: Facebook, Msg.ai Results/Notes:
  49. 49. FINANCIAL SERVICES 50#brandedbots
  50. 50. #brandedbots 51 About This Bot Name: American Express Platform: Messenger URL: m.me/AmericanExpressUS Description: This AmEx US pilot sends messages about purchases made with the card, and offers info about the card’s benefits. It specifically isn’t designed for customer service. Date Launched: October 2016 Developer: Results/Notes:
  51. 51. #brandedbots 52 About This Bot Name: American Express Platform: Alexa URL: amazon.com/dp/B01MDMHNZ7 Description: Make payments, get offers, check your balance all via voice Date Launched: May 2017 Developer: Results/Notes:
  52. 52. #brandedbots 53 About This Bot Name: Capital One Platform: Amazon Alexa URL: capitalone.com/applications/alexa Description: The bank’s customers can check balances, pay bills, and track spending Date Launched: March 2016 Developer: Results/Notes:
  53. 53. The NAP approach to optimization
  54. 54. #brandedbots 55 About This Bot Name: MasterCard Platform: Messenger URL: newsroom.mastercard.com Description: Mastercard is launching bots for bank and merchant powers to provide AI-powered assistance to consumers Date Launched: October 2016 (announced) Developer: Kasisto Results/Notes:
  55. 55. #brandedbots 56 About This Bot Name: PayPal Platform: Messenger URL: capitalone.com/applications/alexa Description: PayPal is rolling out as a payment option for Messenger commerce in the US, and PayPal US customers can receive alerts via Messenger Date Launched: October 2016 Developer: Results/Notes:
  56. 56. #brandedbots 57 About This Bot Name: Western Union Platform: Messenger URL: m.me/WesternUnion Description: Send money, track a transfer, or contact customer care Date Launched: April 2017 Developer: Results/Notes:
  57. 57. FOOD & BEVERAGE: CPG 59#brandedbots
  58. 58. #brandedbots 60 About This Bot Name: Betty Crocker Platform: Alexa URL: amazon.com/skills Description: Via General Mills: “The Betty Crocker Skill delivers cooking tips, measurements and substitutions so you can keep your hands free and preparation on point.” Date Launched: November 2016 Developer: Results/Notes:
  59. 59. #brandedbots 61 About This Bot Name: Campbell’s Kitchen Platform: Amazon Alexa URL: askcampbellskitchen.com Description: One of the first Echo brand bots, it recommends recipes based on user preferences, the weather, and trending topics. Ad Age reports it was the fastest skill ever to be certified by Amazon at the time. Date Launched: October 2015 Developer: Rain Results/Notes:
  60. 60. #brandedbots 62 About This Bot Name: Delissio (Nestle) Platform: Twitter URL: twitter.com/delissio Description: Get tips on baking pizzas and recipes for #PizzaNight Date Launched: August 2017 Developer: Massively Results/Notes: H/T Stephen Gigliotty
  61. 61. #brandedbots 63 About This Bot Name: Nestle GoodNes Platform: Amazon Alexa URL: https://www.amazon.com/Nestl%C3% A9-GoodNes/dp/B06XX4T2MQ Description: Discover recipes, and use an accompanying Visual Guide Date Launched: May 2017 Developer: Mobiquity Results/Notes:
  62. 62. #brandedbots 64 About This Bot Name: Philadelphia Cream Cheese (Kraft) Platform: Messenger URL: m.me/philadelphiacreamcheese Description: Conversational bot to share recipe and ingredient info, with lots of visual elements and emoji responses. Launched in early 2017, it seemed to stop functioning by October of that year. Date Launched: January 2017 Developer: Massively Results/Notes: Case study via Massively: 57 messages per user, 45% of users returned, 77% of users viewed recipes, 2.5 minutes average time spent per session. H/T Stephen Gigliotty
  63. 63. Snickers Hungry Road Trip Chatbot (Kik)
  64. 64. #brandedbots 66 About This Bot Name: Trolli Platform: Trolli USA URL: m.me/trolliusa Description: This is the strangest chat bot I’ve seen from a brand, with personality quizzes, games, GIFs, and other content Date Launched: July 2016 Developer: Periscope Results/Notes:
  65. 65. FOOD & BEVERAGE: RETAIL (QSR, FooDSERVICE, GROCERY) 67#brandedbots
  66. 66. #brandedbots 68 About This Bot Name: Allrecipes Platform: Alexa URL: amazon.com/skills Description: Get cooking ideas and discover recipes with step-by-step guides Date Launched: November 2016 Developer: Results/Notes:
  67. 67. #brandedbots 69 About This Bot Name: Allrecipes’ Barkeep Platform: Messenger URL: m.me/barkeep Description: Cocktail recipes from Allrecipes featuring Tito’s vodka at launch Date Launched: July 2018 Developer: Results/Notes:
  68. 68. #brandedbots 70 About This Bot Name: Arby’s Platform: Messenger URL: messenger.com/t/arbys Description: A parody bot that will absolutely not order you a Pizza Slider Date Launched: June 2017 Developer: Results/Notes:
  69. 69. #brandedbots 71 About This Bot Name: DOM the Pizza Bot by Domino’s Platform: Messenger URL: messenger.com/t/domthepizzabot/ Description: Use the Easy Order button to get your pizza fix Date Launched: August 2016 Developer: Results/Notes: At the launch, it’s UK and Ireland only
  70. 70. #brandedbots 72 About This Bot Name: Domino’s Platform: Amazon Alexa URL: www.amazon.com/Dominos- Pizza-LLC/dp/B01B5G99CC Description: Reorder your favorite grub with Easy Order, or use Domino’s Tracker to find out where your food is. Funny though – they call this whole step by step guide “easy.” Date Launched: February 2016 Developer: Results/Notes:
  71. 71. #brandedbots 76 About This Bot Name: Taco Bell’s Tacobot Platform: Slack URL: www.tacobell.com/feed/tacobot Description: Add Tacobot on Slack to ask questions about the menu, order food, find locations, and ask fun questions like how it’s feeling Date Launched: April 2016 Developer: Results/Notes: Announced in April 2016 but as of October 2016, there is a waitlist for access
  72. 72. #brandedbots 77 About This Bot Name: TGI Friday’s Platform: Kik, Messenger, Twitter URL: m.me/TGIFridays Description: Find restaurants, order food, and make reservations through this multi-platform bot. As of October 2017, on Messenger, it only included basic store location and information – no ordering. Date Launched: September 2016 Developer: Conversable Results/Notes:
  73. 73. #brandedbots 78 About This Bot Name: Whole Foods Market Platform: Messenger URL: m.me/wholefoods Description: Search or browse for recipes. The recipes direct to landing pages on Whole Foods’ site. Date Launched: July 2016 Developer: Conversable Stats/Results/Notes:
  74. 74. government 79#brandedbots
  75. 75. #brandedbots The White House 80 About This Bot Name: The White House Platform: Messenger URL: m.me/whitehouse Description: Send messages to the president via this form in this bot with one very specific purpose Date Launched: August 2016 Developer: Stats/Results/Notes:
  76. 76. HEALTHCARE, PHARMA & WELLNESS 81#brandedbots
  77. 77. #brandedbots 82 About This Bot Name: Lifestyles SKYN Set the Mood Platform: Alexa URL: amazon.com/SKYN-Condoms- Set-the-Mood/dp/B0722DCVVQ/ Description: For those 18+, get some curated music for five different moods – and find out where to buy condoms Date Launched: June 2017 Developer: Stats/Results/Notes:
  78. 78. #brandedbots 83 About This Bot Name: SKYN Voice Analyzer Platform: Messenger URL: m.me/skynvoiceanalyzer Description: Skyn requests a snippet of your voice and analyzes it Date Launched: June 2017 Developer: Stats/Results/Notes:
  79. 79. #brandedbots 84 About This Bot Name: Playtex (P&G) Platform: Kik URL: kik.me/playtexsport Description: Talk about things like one’s period, working out, nutrition, and more Date Launched: 2017 Developer: Stats/Results/Notes:
  80. 80. #brandedbots 85 About This Bot Name: Zyrtec (Johnson & Johnson) Platform: Amazon Alexa URL: amazon.com/dp/B06XQ71CLR/ref=sr _1_1 Description: Get weather reports with local pollen counts and trending allergens Date Launched: April 2017 Developer: Stats/Results/Notes:
  81. 81. MEDIA 86#brandedbots
  82. 82. #brandedbots 87 About This Bot Name: Business Insider Platform: Line URL: line.me/R/ti/p/@businessinsider Description: Tech and finance news Date Launched: September 2016 Developer: Stats/Results/Notes: Reached 35,000 in first 24 hours, 230,000 followers in first two weeks (Digiday)
  83. 83. #brandedbots 88 About This Bot Name: CNN Platform: Kik URL: bots.kik.com/#/cnn Description: Explore topics, save favorite stories for later, and get personalized news recommendations Date Launched: July 2016 Developer: Stats/Results/Notes:
  84. 84. #brandedbots 89 About This Bot Name: Harvard Business Review Platform: Slack URL: hbr.org/hbr-bot-for-slack Description: The app shares business advice through the business collaboration platform Date Launched: October 2016 Developer: Stats/Results/Notes:
  85. 85. #brandedbots 90 About This Bot Name: National Geographic Geo Quiz Platform: Alexa URL: www.amazon.com/gp/product/B071S 2LLQN Description: Try six questions from National Geographic Date Launched: June 2017 Developer: Stats/Results/Notes:
  86. 86. #brandedbots 91 About This Bot Name: Quartz Platform: Native app URL: itunes.apple.com/us/app/quartz- news-in-a-whole-new- way/id1076683233 Description: Instead of delivering standard news alerts, Quartz offers a conversational, emoji-rife flow. Date Launched: February 2016 Developer: Stats/Results/Notes:
  87. 87. #brandedbots 92 About This Bot Name: SI x GameOn Olympics Bot by Sports Illustrated Platform: Slack, Telegram, Skype, Messenger URL: getgameonapp.com/si-gameon/ Description: While promoting coverage of the Rio games, Sports Illustrated is one of the first mainstream American brands to launch bots on Slack, Telegram, and Skype Date Launched: August 2016 Developer: Stats/Results/Notes:
  88. 88. #brandedbots 93 About This Bot Name: The Sun Platform: Messenger URL: facebook.com/TheSunFootball/ Description: Get team-specific football (aka soccer) alerts from this UK publication Date Launched: February 2016 Developer: Stats/Results/Notes: At its peak, 43% of chatbot users clicked through to The Sun’s site (Digiday)
  89. 89. #brandedbots 94 About This Bot Name: Vogue Platform: Google Home URL: vogue.com Description: Talk to Vogue via Home to get exclusive takes from Vogue’s editors about celebrities featured in their September 2017 issue Date Launched: August 2017 Developer: Stats/Results/Notes:
  90. 90. RETAIL 95#brandedbots
  91. 91. #brandedbots 96 About This Bot Name: 1-800-FLOWERS Platform: Messenger URL: m.me/1800flowers Description: Shop for flowers or get support for your order Date Launched: April 2016 Developer: Results/Notes:
  92. 92. #brandedbots 97 About This Bot Name: Casper’s Insomnobot 3000 Platform: Web URL: insomnobot3000.com/ Description: Only available between 11pm and 5am, it’s a chatbot for night owls Date Launched: September 2016 Developer: Results/Notes:
  93. 93. #brandedbots 98 About This Bot Name: College Stylist Bot by Target Platform: Kik URL: bots.kik.com/#/targetcollegebot Description: Get ideas for how to decorate a college dorm room Date Launched: Developer: Results/Notes:
  94. 94. #brandedbots 99 About This Bot Name: H&M Platform: Kik URL: bots.kik.com/#/hm Description: A personal stylist bot that builds recommendations around clothing of the consumer’s choice Date Launched: Developer: Results/Notes:
  95. 95. #brandedbots 100 About This Bot Name: Victoria’s Secret Pink Platform: Kik URL: bots.kik.com/#/vspink Description: Answer questions to determine the right size bra, and get recommendations for the best bra for you Date Launched: Developer: Stats/Results/Notes:
  96. 96. SERVICES 101#brandedbots
  97. 97. #brandedbots 102 About This Bot Name: Coldwell Banker Home of the week Platform: Alexa URL: bots.kik.com/#/vspink Description: Get a weekly audio tour of the home of the week. If only they could get Robin Leach to do this. Date Launched: June 2017 Developer: Stats/Results/Notes:
  98. 98. TECHNOLOGY 103#brandedbots
  99. 99. #brandedbots 104 About This Bot Name: Microsoft/Bing/Skype Platform: Skype URL: Description: Skype-powered chatbots appear for listings for select local businesses when searching in Bin Date Launched: April 2017 Developer: Stats/Results/Notes: Read more at Search Engine Land
  100. 100. TRANSPORTATION 105#brandedbots
  101. 101. #brandedbots 106 About This Bot Name: UPS Platform: Alexa, Messenger, Skype URL: m.me/theupsbot Description: Offers shipping rates, finding UPS locations, tracking packages. Makes big claim about AI, but the “learning journey” is early. This isn’t really AI. Date Launched: November 2016 Developer: in-house Stats/Results/Notes:
  102. 102. TRAVEL 107#brandedbots
  103. 103. #brandedbots 108 About This Bot Name: Airbnb Platform: iMessage URL: Airbnb on iTunes Store Description: Integration with iMessage, allows for booking within the conversation Date Launched: September 2016 Developer: Results/Notes:
  104. 104. #brandedbots 109 About This Bot Name: Alaska Airlines’ Jenn Platform: Web URL: alaskaair.com (click “Ask Jenn”) Description: A self-service customer service bot that is one of the longest- running yet created Date Launched: February 2008 Developer: Next IT Results/Notes: More than 20 million questions answered
  105. 105. #brandedbots 110 About This Bot Name: Amtrak’s Ask Julie Platform: Web URL: Amtrak.com (click “Ask Julie” in the top search bar) Description: A self-service customer service bot, building on the 800-USA- RAIL phone support launched a number of years earlier Date Launched: October 2012 Developer: Next IT Results/Notes:
  106. 106. #brandedbots 111 About This Bot Name: Hilton Platform: Web URL: Description: An AI-driven booking assistant Date Launched: June 2016 Developer: [24]7 Inc Results/Notes: Expanding initial rollout from UK and Ireland, but not yet available everywhere as of Q4 2016
  107. 107. #brandedbots 112 About This Bot Name: Kayak Platform: Alexa URL: amazon.com/KAYAK/dp/B01EILLOXI/ ref=sr_1_1 Description: An AI-driven booking assistant Date Launched: May 2016 Developer: Results/Notes:
  108. 108. #brandedbots 113 About This Bot Name: KLM Royal Dutch Airlines Platform: Messenger URL: messenger.klm.com Description: During booking or check-in, opt to integrate with Messenger to receive relevant travel updates Date Launched: March 2016 Developer: Results/Notes:
  109. 109. #brandedbots 114 About This Bot Name: Uber Platform: Amazon Alexa URL: amazon.com/Uber- Technologies-Inc/dp/B01AYJQ9QK Description: Use voice commands to order and Uber or UberX, or track your ride status Date Launched: February 2016 Developer: Results/Notes:
  110. 110. #brandedbots 115 About This Bot Name: Uber Platform: Messenger URL: uber.com/messengerlaunch/ Description: Unlike other bots where you interact with a bot, Uber (and its nemesis Lyft) are integrated within Messenger, so you can book rides directly while conversing with others Date Launched: December 2015 Developer: Results/Notes:
  111. 111. RESOURCES 116#brandedbots
  112. 112. #brandedbots 117 Useful Resources • Bots.directory: a bot directory • Bot Finder: a bot directory • Botlist: an app store for bots • Botpages: the world’s largest open bot directory • Bots Facebook group: 10,000+ members • chatbots Weekly: newsletter • Kik Bot Shop: directory of their bots • Stephen Ghigliotty: bot maven and instructor at University of Toronto • Telegram Bot Store: directory of their bots • TopBot’s Best of Bots: a site and very useful weekly newsletter
  113. 113. #brandedbots 118 Bot Developers & Agenices Referenced • 360i • Agilitee • Block Party • Chatfuel • Conversable • Earplay • Fresh Digital Group • Imperson • Kasisto (KAI) • Massively • msg.ai • Mobiquity • Periscope • Rain • Sequel • Universal Brand Development • WSC Sports Technologies
  114. 114. #brandedbots 119 About The Author Name: David Berkowitz, Chief Strategy Officer of Sysomos and blogger at SerialMarketer.net Bot Platform: Messenger Bot URL: m.me/serial.marketer Email: david@serialmarketer.net Website: www.serialmarketer.net Twitter, Instagram, LinkedIn: @dberkowitz Results/Notes: 15+ year agency and digital media veteran (eMarketer, 360i, MRY, Sysomos) in marketing, strategy, and innovation roles

×