The user experience for chatbots is frustrating for marketers and advertisers who care about the brand experience. This presentation, a combined deck from talks presented at the Global Artificial Intelligence Conference in New York and Jeff Pulver's MoNage in Boston, looks at the changes in user experience, how marketers can focus on brand experience, and then which marketers have made the most of what they can do with chatbots. This includes examples from brands such as Vogue, Campbell's, Victoria's Secret, and others.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.