This is a media kit I designed for Earl Baron at WanderingEarl.com. Make sure to check out his site as he has one of the most personable and interesting sites you've ever seen from a nomad!

1. Wandering
Earl
The Life of a Permanent Nomad

2. It’s not just a blog.
It’s a community of travelers.

3. Since...
1999
I’ve been traveling, living,
working and volunteering
around the world non-stop.
Since...
2010
I’ve had one of the
most popular travel
blogs on the internet.

4. If you’re looking for
a unique platform to
engage with a loyal,
interested readership,
look no further.
WanderingEarl.com can
reach your audience like
no other travel blog.

5. The
Mission

6. Addicted to the first-hand education
that travel provides, I write about
the unique experiences and lessons
learned during my nomadic
adventures to every corner of the
world. My posts focus on a wide
range of topics, including destination
information, travel stories, interesting
observations and useful travel advice.

7. Whether traveling independently or as
part of a sponsored partnership, the
goal of WanderingEarl.com is always
to create widespread excitement
about the destinations I visit, the
products and services I use and about
the wonders of travel in general.
And I’m fortunate enough to have the
most wonderful audience imaginable...

8. The
Audience

9. Active
Loyal
Eager to Learn
Actively seeking information and
advice to help plan their travels

10. 22
year old
35
year old
70
year old
From the 22-year old university student
looking to travel for a year after
graduation to the 35-year old woman
looking to trade her office job for a life
on the road to the 70-year old traveler
asking for advice about Istanbul...and
everyone in between.
That’s the kind of travel community
you’ll find at WanderingEarl.com.

11. And they are fully engaged in the site...

12. The
Engagement

13. AVERAGE COMMENTS Few travel blogs come close
PER POST to this number!
55
Those who visit WanderingEarl.com
are not only reading, but participating
in the site by asking questions, sharing
stories and starting discussions
after every post. This is as active a
travel blog community as you’ll find
anywhere.
I also receive over 50 emails per day
from readers of the site.

14. The
Statistics

15. 116,531
visitors
June 2012
79,684
uniques
410,885
page views
64,608
Alexa rank

16. Armchair Travelers First-time Travelers Experienced Travelers
FIRST

17. 40% 60%

18. 53% 7% 7% 4%
USA CANADA UK AUSTRALIA

19. Email Subscribers
3107
54% Open Rate
Significantly higher than average

20. facebook fans reach
3500+ 10,000
Average reach per each post,
photo, or status update
followers reach
twitter
5400+ 100,000
Average reach via Triberr

21. Featured In
• The 20 Best Travel Blogs -Nine Msn Television Station (Australia)
• Top 10 Travel Blogs -SheKnows.com
• Featured in Hurriyet, Turkey’s largest newspaper - both online and in print
• Guest on Peter Greenberg Worldwide Radio Show
• Top Travel Blogs to Discover – Huffington Post
• Article featured in National Geographic Intelligent Travel
• Overview of the 14 Biggest Names in the Industry
• Featured in a South Africa Tourism promotional video
• Nominated for a Bloggy Award for “Best Travel Writing” and “Best Designed Blog”
• Top 150 Travel Blogs for Students – ranked #7
• BootsNall Favorite Travel Blogs

22. Projects & Partners
• Eurail.com Ambassador for “Blog Trail 2011” - Announcement / Blog Posts
• South Africa Tourism – “Visit South Africa Social Media Blogger Tour 2011” -
Promo Video / Blog Posts
• Fiji Tourism - 2012
• Maui Tourism – November 2012
• Istanbul Travel Conference – founder, organizer, keynote speaker - March 2013

23. What readers say
“I’ve finally found someone that travels the world full time, and has found the
time to pin it all down into words to help inspire others! My planning begins…
now.”
“Keep doing what you’re doing! You are inspiring many out there! You have
motivated me and given me confidence to follow in your footsteps.”
“A wonderful and inspirational site...”
“My friend showed me your website two days ago and I have been on it all day
ever since!”
“Your site has been invaluable for me planning my first trip to Europe in the
fall…”
“Hey Earl, I just stumbled across your site a few days ago and have been straight
up devouring your content ever since!”

24. “I just found your blog by chance this
evening, and what a great find it was! You’re
basically living my life’s dream and after
reading many of your posts
I’m even more inspired to get started.”
“Your blog has greatly influenced my
attitude and the way I travel...”
“I know for sure that your travels and ways
of story sharing have had a great, positive
impression on my travels and blogging. I can
think of no better person with greater travel
experience than you to have a travel blog!”
“Earl….There are very few people that
influence me as I enter my jaded years, but
your blog, over anybody else’s has kept me
inspired....you bring a lot of inspiration and
hope to some of us.”

25. The
Conclusion...

26. unique, popular
TRAVEL BLOG

27. unique, popular
TRAVEL BLOG
engaged, loyal
AUDIENCE

28. PERFECT
OPPORTUNITY

29. I welcome a chance to speak with you
about a variety of mutually beneficial
partnerships, including advertising,
sponsorships, press trips and more.
Derek Earl Baron
Founder/Writer at WanderingEarl.com
earl@wanderingearl.com

30. DESIGNED BY
@DavidCrandall
PRESENTATION DESIGNER
WWW.BRANDSUPERPOWER.COM