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Comparing and Contrasting the Open Approach and the Walled Garden Approach •  Highlighting the differences between the walled garden approach and the open approach •  Analysing the benefits of each approach •  Examining the challenges of each •  Discussing whether we are seeing a migration towards a more open approach
 
[object Object],[object Object],[object Object]
Ideas Ideas Ideas Action
Value Ideas Ideas Ideas Action Value
Value Ideas Ideas Ideas Action Conversation Conversation Conversation Value
[object Object],[object Object]
The value of random friends
Tearing down the walls…
The real 3 Cs? ,[object Object]
The real 3 Cs ,[object Object],[object Object],[object Object]
The real 3 Cs ,[object Object],[object Object],[object Object],[object Object]
Content is worthless
Content is worthless ,[object Object]
Content is worthless ,[object Object],[object Object]
Content is worthless ,[object Object],[object Object],[object Object]
Content is  worthless ,[object Object],[object Object],[object Object],[object Object]
Content is  valuable ,[object Object]
Content is  valuable ,[object Object],[object Object]
Content is valuable ,[object Object],[object Object],[object Object]
Content is valuable ,[object Object],[object Object],[object Object],[object Object]
Value chain is now a value web
Value chain is now a value web ,[object Object]
Value chain is now a value web ,[object Object],[object Object]
Value chain is now a value web ,[object Object],[object Object],[object Object]
The world we’re witnessing Share Trust Connect Community
The networked world
We Species wants…
To engage with the network
A community is a community…
Always on Always with you Always yours
Starting a fire on  the village green
[object Object],[object Object],[object Object],[object Object]
Two advantages ,[object Object],LBS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Screen size?
 
What’s wrong with operators? Why don’t they value me?
 
Itsmy.com
 
 
 
 
User-centric portals ,[object Object]
User-centric portals ,[object Object],[object Object]
User-centric portals ,[object Object],[object Object],[object Object]
They show the way
Inside and out ,[object Object],[object Object]
Mash it up!
Our position in this ecosystem? ,[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don’t restrict the view!
In summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
David Cushman ,[object Object],Bauer Consumer Media

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Open Vs Walled Gardens

Notas del editor

  1. Intro myself and define what my role is