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david cushman
david cushman

Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us. By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)

Business
1 of 30
Need Some Help? Let the crowd shape you. Make you a better fit. The Co-Creation Consultancy
[object Object],[object Object],[object Object]
We are.. ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
People have always been activists
With opinions With
BUT!
Then: Locally
Now: Globally Connected
They are in control. Friend or Foe.
TV Ads may entertain but do they convince
Age of innocence lost Age of Ad Innocence is lost.. Forever
Campaign Micro-Sites Banners & Ads Space Junk to navigate around
Pull not push The User is the Destination
Feed Me! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture of Niche Personalisation Diversification Fragmentation The only reach is Long-tail
And now free from the desktop
The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.
So Everything is Beta ,[object Object]
So invite your greatest asset PEOPLE both Inside & Out Inside to Co-Create
NB: Applied to typical Product & Service Supply Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Answers More Answers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This does not mean you give everything over to the mob. No you do still have a role. Create something inviting. Curate their ideas
[object Object],[object Object],[object Object]
Attracts more users more ideas, potential new customers Private, Safer, faster; greater control OPEN CLOSED 90:10 Co-Creation Process
Selection ,[object Object],[object Object],[object Object],[object Object]
An ‘Influential’ to 90:10 is ,[object Object],[object Object],[object Object],[object Object],[object Object]
Make things for your customers with your customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what are you waiting for? Contact: Jamie Burke CEO 90:10 Group or David Cushman Head of Innovation [email_address] Twitter.com/jamie247 [email_address] Twitter.com/DavidCushman

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