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I big data dell'e commerce

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Trarre vantaggio dai Big Data dell'e-commerce per estrapolare gli Smart Data utili per prendere decisioni, costruire strategie e azioni di successo.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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I big data dell'e commerce

  1. 1. Marketing online Social Media E-commerce Soluzioni Web Grafica & Web Design I Big Data dell'e-commerce Marketing online Social Media E-commerce Soluzioni Web Grafica & Web Design
  2. 2. DGLine: i nostri numeri •17 anni di esperienza •9 dipendenti in 2 business unit •8 corsi di formazione nel 2014 •Google Partner per Adwords, Analytics e Apps/Work •Oltre 30 server gestiti •Più di 150 clienti, 2 milioni di euro di budget pubblicitari gestiti nel 2014 •Fedeltà media di un cliente 11,7 anni
  3. 3. DGLine: alcuni nostri clienti
  4. 4. DGLine: Partnership
  5. 5. Skills and Tools
  6. 6. “Without data you're just another person with an opinion” W. Edwars Deming #smartdata
  7. 7. Partiamo dai dati
  8. 8. «2» CERCARE INFORMAZIONI SUI PRODOTTI È LA SECONDA ATTIVITÀ, DOPO LE MAIL * Fonte Contact Lab – ecommerce report 2013
  9. 9. «68» IL 68% SI INFORMA ONLINE PRIMA DI COMPRARE IN NEGOZIO * Fonte Contact Lab – ecommerce report 2013
  10. 10. «35» DEGLI ACQUIRENTI ONLINE: IL 35% HA COMPRATO SUL SITO DEL PRODUTTORE * Fonte Contact Lab – ecommerce report 2013
  11. 11. «68» FACEBOOK È RITENUTO UN CANALE EFFICACE DAL 68% DELLE AZIENDE ITALIANE * Fonte dati Ecommerce in Italia 2015 – Casaleggio Associati
  12. 12. «25» QUASI IL 25% DELLE RICERCHE ARRIVA DA CELLULARI/TABLET * Fonte dati Analytics Editoria Biblos 2014
  13. 13. Ma quanti sono?
  14. 14. ● web analytics, ● social analytics, ● advertising ● dati interni al sito, ● comportamenti degli utenti, ● acquisti, ● carrelli interrotti, ● metodi di pagamento, d ● evice e browser utilizzati, ● email e dem, ● profilazioni ● ecc... C’è un mondo intero di dati
  15. 15. “Metà del denaro che spendo in pubblicità è sprecato, il guaio è che non so quale metà sia” John Wanamaker
  16. 16. I rischi
  17. 17. La quantità di dati che abbiamo a disposizione li rende difficili da collegare e da interpretare, rendendoli così inefficaci per il nostro business. Nel 2012 abbiamo creato 2.5 quintillioni di bytes ogni giorno. «2,500,000,000,000,000,00»
  18. 18. La soluzione
  19. 19. ● Essere in grado di organizzare le differenti fonti di informazione ● Rendere fruibili le informazioni generate dai Big Data ● Essere in grado di mappare e profilare i Clienti ● Creare le basi per un dialogo con i Clienti di cui conosciamo attitudini e preferenze Usare gli SMART DATA per guardare avanti
  20. 20. Chi sono i miei utenti? Cosa leggono sul sito? Cosa comprano? I social funzionano? Generano traffico? Chi fa più di un ordine? Gli SMART DATA
  21. 21. Bsuite: report sugli SMART DATA Prodotti più visti/mese/anno/trend Prodotti più comprati/mese/anno/trend Prodotti più commentati Prodotti più condivisi sui social Prodotti più inseriti nei carrelli ma non comprati Prodotti più inseriti nelle liste dei desideri Cosa cercano gli utenti sul sito (parole chiave e prodotti) Chi ha visto questo ha visto anche Chi ha comprato questo ha comprato anche Profilazione utenti: Utenti più attivi/Chi torna ogni mese sul sito/Chi compra Valore carrello medio Numero medio di prodotti venduti Cross-selling/Up-selling
  22. 22. Report sui prodotti ● Prodotti più visti: mese/anno/trend ● Prodotti più comprati: mese/anno/trend ● Prodotti più commentati ● Prodotti più condivisi sui social ● Prodotti più inseriti nei carrelli ma non comprati ● Prodotti più inseriti nelle liste dei desideri
  23. 23. Report sugli utenti ● Cosa cercano gli utenti sul sito (parole chiave e prodotti) ● Chi ha visto questo ha visto anche ● Chi ha comprato questo ha comprato anche ● Profilazione utenti: Utenti più attivi/Chi torna ogni mese sul sito/Chi compra
  24. 24. Report sulle vendite ● Valore carrello medio ● Numero medio di prodotti venduti ● Cross-selling/Up-selling
  25. 25. Integrazioni Moduli in fase di rilascio per:
  26. 26. I risultati
  27. 27. Alcuni risultati ottenuti www.vitaepensiero.it Periodo gennaio-dicembre 2014 Utenti unici +389% Traffico da Google + 676% Ordini +244% www.tradinglibrary.it Periodo gennaio-dicembre 2014 Pagine viste per sessione + 21% Ordini +126% Fatturato +194% www.centrufficiostore.it Periodo gennaio-dicembre 2014 Utenti unici + 43% Ordini +143% Fatturato +178%
  28. 28. Scegliete noi Per il vostro successo…
  29. 29. GET IN TOUCH Indirizzo Via Alciati, 7 - 20146 Milano E-mail davide@dgline.it Sito Web http://www.dgline.it Editoria http://biblos.dgline.it Telefono +39 02/45.49.16.53 Fax +39 02/41.27.07.70

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