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Vekst i Afrika / Growth in Africa
1. Vekst i Afrika
Foredrag for ECONnects fagdag ved NTNU.
Av David Hansen, spesialrådgiver og leder for
samfunnsansvar hos Gambit H+K Strategies
29.03.2012
2. Our Practice Group on CSR 2
David Hansen Ida Norheim- Andreas Anders Berg-
Practice Group Hagtun Almquist Hansen
Director Development & Finance, Energy and
Humanitarian Pharmaceutical Carbon
Affairs Industry and Management
Technology
Frode Bjerkås Gunvor Cecilie Dahl Anders
International Bottheim Health and Grøterud
Human Rights + Civil Society, Public Sector Market
Corporate volunteerism Management communication
Strategy and Campaigns and Sponsoring
May Kristin Trude Larstad Silje
Mari Mikkelsen Martinsen
Haugen Climate issues,
Communication Corporate
Change Energy +
Anthropology Governance
Management + Russia
and Marketing + and Socially
Strategy Latin America Responsible
Investments
Cathrine
Kristine Taugbøl
Røsseland
Digital Design
Fashion &
and Marketing +
Design Industry
Ecological
+ Ecological
Entrepreneurship
Entrepreneurship
and Marketing
and Marketing
29.03.2012
3. Omdømme og bunnlinje 3
NovoNordisk sin erfaring fra 1969-1971
med “enzymhysteri”
Inntektsfall på 50 %, fra 500 – 250 mill. DKK.
400 mistet jobben.
NovoNordisk siden 1992. En tankeleder
og ledestjerne for strategisk CSR
Milliardbesparelser pga energiprogram
Offshore vind tilsvarende 200 000 husstander
2012.03.29
5. Trends 5
Mega trends Trends in CSR
Individualisation Reporting
Democratisation – Standardisation
Globalisation – Integration
Immediacy of media From projects to core business
Transparency From ad hoc to overall strategy
From fragmentary to holistic
– Being social investors,
social entrepreneurs etc.
– Visionary companies
Multi-stakeholder
accountability and dialogue
29.03.2012
7. Corporate Responsibility 360
ENVIRONMENT* MARKETPLACE*
Company/
organization
WORKPLACE* COMMUNITIES*
Business in the Community (UK)
segmentation
29.03.2012
8. Relevanstest av CSR-initiativ 8
Advanced Risk Management Value Led Corporate Culture
ESG- Relevance
Wanted
issues to of CR&S
Position
handle efforts
29.03.2012
9. Hvordan? 9
Åpenhet og formidling
Integrert rapportering
Aktive tiltak for å gjøre tilgjengelig og gjøre
synlig
Dialog
Deltakelse
Verdiskapning
29.03.2012
10. Posisjonering av tenkning og intitiativ 10
innen bærekraft og samfunnsansvar
Strategisk
Fragmentert Integrert
29.03.2012 Ad hoc
11. AFRICA –
AN ECONOMIC LION
Vekst i Afrika
Gambit H+K Strategies
insights into an emerging
continent
29.03.2012
15. Africa - An Economic Lion
Africa’s real GDP grew by 4.7% a year on average-twice the pace of its growth
in the 1980’s and 90.
By 2009 Africa’s collective GDP of $1.6 trillion was roughly equal to Brazil’s or
Russia’s.
Africans spent $860 billion on goods and services in 2008 which is 35% more
than the $635 billion that Indians spent and also slightly more than the $821
billion of consumer expenditures in Russia.
If Africa were to maintain its current growth trajectory consumers will buy $1.4
trillion worth of goods and services in 2020
Telecom companies in Africa have added 316 million subscribers since 2000.
3/29/2012 | 15
16. One of the fastest expanding economic region
Since 2000, African countries have cut foreign debt from 82 % to 59 % of
GDP.
Reduced budget deficits from 4.6% of GDP to 1.8%
In turn inflation rates dropped from 22% to 8%
The continent has abundance of resources
10 % of world’s oil reserves
40 % of it gold ore
80-90 % of its deposits of chromium and platinum group metals
In 1980, 28 % of Africans lived in cities. Today 40 % do
3/29/2012 | 16
17. One of the fastest growing consumer markets
By 2008, 16 million African households had incomes above 20 000 USD a
year – a level that enabled them to buy houses cars, appliances, and
branded products
Another 27 million households earned 10 000 to 20 000 USD
In addition 41 million households reported incomes of 5000 to 10000 USD,
the level at which families start spending more than half their income on non
food items.
By 2020 more than half of Africa’s 244 million households will have an
annual incomes of more than 5000 USD- enjoying discretionary spending
power
3/29/2012 | 17
19. Aker i Ghana 19
November 2008: Aker awarded a licence to drill for oil off coast of Ghana
Contract partners:
– GNPC (national oil company of Ghana) 10%
– Chemu Power 5%
Chemu Power turned out to be owned by persons close to the president:
– Charles Mensa: Board director of University of Cape Coast Council, which awarded
president honorary PhD degree in law
– Nik Amartafeido: President is godfather to his daughter
– Both persons appointed to high position by president
Government replaced in elections in 2009
Competitor Anadarko complained:
– Carrying Ghanaian partner would violate Foreign Corrupt Practices Act
Aker licence revoked
Did Aker do anything wrong here?
29.03.2012
20. The Coca Cola Way 20
Ensure that local communities benefit
Engage local investors
Engage the local population
Make sure you are an integral part of the
community in which you do business.
Don’t get blinded by the challenges. Reality-
orientation + Out-of-the-box-thinking
Deliver today. Inspire for tomorrow
29.03.2012
