2. • Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a clearly
defined and understood target audience – with
the objective of driving profitable customer
action.
• Basically, content marketing is the art of
communicating with your customers and
prospects without selling. You are educating
them.
15. LinkedIn
Facebook
• Twitter
• Blogging
• Social media sites (youtube,
slideshare, scribd, flickr)
• Listening/search tools
•Aggregation & Filtering tools
Social Business
Basics...
16. Choosing the Tools
• Identify what social concepts you are going to leverage
• Match the best tools to the concepts, and make
decisions on using the free or professional versions
• Create a published list of recommended tools
• Provide to all employees (especially new ones)
• Develop an R&D process to stay up to date on the best
options
• Provide training!!
Using the right tools for the job will
dramatically improve results
Here is a quick intro about the author David DuncanProfessional Background12 years of experience in the Digital industryInternational SpeakerAuthor of various white papers and publicationsCertified by GoogleMember OfSearch Engine Marketing Professionals OrganisationWeb Analytics AssociationUsability Professionals AssociationDavid’s actively helps organisations worldwide to be successful online by implementing the most effective digital marketing and social media strategies, building their online digital assets, increasing their online visibility and brand efficacy, managing their reputation online, and maximising ROI from the internet.
What are your goals?What is your reach?
Sales using blogs give you a personal connection with your prospectsSocial media supports sales do not try to sell on it
Support the sales funnel and marketing objectives
When it comes to content marketing, you need to focus on your top priorities – product sales and brand awareness. Content marketing will build your brand’s identity in a way that is personable and attractive to millions of internet users. As you continue to build trust, you will continue to build your consumer base.The main reason why traditional advertising isn’t enough is due to the fact that people find the information they need online. Consumers have moved online as their first choice to research a product, company or solution. Your content will help you attract people to your products as they relate to the solutions you offer, not the products you sell.
This is about your reach and the number of people you can influence
Most people will Google your name what will they find?The salesman will be researched to find how expert and influential they are
This is about your reach and the number of people you can influence
Most web properties are free so be active on many platforms
Make sure you write about what your prospects are searching for
You need a content plan
Do not spin content any more, it needs to be interesting to your prospect
Lets say I am a travel agent and this is one of the personas I have created what does he buy?Then why does he buy from you?
Only 39% have a blog on their area of expertise this should be much higher if you want to create interesting content