The document discusses how digital technologies are changing how people discover new media like music. It notes that people's level of interest in discovery ranges from "Savants" who are very interested, to "Enthusiasts", "Casuals", and "Indifferents" who are less interested. It argues that social dynamics and tapping into people's networks improves the chances of new media being discovered. The key points are that digital platforms like blogs and social networks enrich people's tastes and help them find new friends and make exciting discoveries.

1. How the digital revolution is changing the way we discover media RSA, London, 11 October 2007 Presentation by David Jennings Author of Net, Blogs and Rock’n’Roll Event details: http://www.rsa.org.uk/events/detail.asp?eventID=2414

2. Net, Blogs & Rock’n’Roll It’s the culture we choose to explore that makes us who we are

9. Clever rhyme Guitar solo Intricate arrangement

10. “ My favourite music is the music I haven’t yet heard” John Cage

18. “ The earth is seething with incoherent power and unorganised intelligence” John Buchan

20. Not everyone has the same investment in and passion for discovery

21. You know you’re a Savant when… you know you could write better questions for the local bar’s pop quiz You know you’re an Enthusiast when… you have a couple of friends who always put you on to the latest cool bands you think it would be unhealthy to be more interested in music than you already are You know you’re a Casual when… you think the frock is almost as important as the song You know you’re an Indifferent when… you hear lots of unfamiliar songs at weddings you seem to listen more to talk radio these days

22. source: Emap Project Phoenix (2003, 2005) 7% Savants 21% Enthusiasts 32% Casuals 40% Indifferents

23. source: Horowitz (2006) ‘Creators, Synthesizers and Consumers’ 1% Originators 10% Synthesizers 100% Consumers

24. source: Rusticus (2006) ‘Creating Brand Advocates Brand advocates Brand adorers Brand adopters

25. If we can make the new methods work, discovery can work for us. And that makes our culture more vibrant.

27. Jennings’ Law: People make most of their discoveries elsewhere.

28. Strategies that tap into social dynamics improve your chances of being discovered.

32. Rock’n’Roll Spirit Net Platform & processing Blogs Flesh

33. source: Ross Dawson (2007) www.futureexploration.net

35. Net, Blogs and Rock’n’Roll Make exciting discoveries Find new friends Enrich your tastes Credits Googlezon card (CC): Robin Sloan/Matt Thompson robinsloan.com/epic Japanese festival photo (CC): Antonis Shen www.flickr.com/people/antonis Scrapbook photo (CC): John Hartnup, www.flickr.com/people/hartnupj Web 2.0 framework (CC): Ross Dawson, www.rossdawsonblog.com