VC Pitch - Presentation template (The 10/20/30 Rule of PowerPoint)
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![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],1,[object Object],About this Presentation,[object Object],Resource for entrepreneurs who are creating pitches for investors.,[object Object],Combines content from three blogging venture capitalists,[object Object],Statistics,[object Object],6 ‘must include’ slides (referenced by all three sources),[object Object],4 ‘should include’ slides (referenced by two sources),[object Object],9 ‘might include’ slides (referenced by just one source,[object Object],Compiled by Matt Cutler, mcutler@alum.mit.edu,[object Object],Why? For kicks. ,[object Object],Why the ‘minimalist’ design? So you can make it your own.,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-1-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],2,[object Object],Sources,[object Object],“Three guys with great content and a desire to share it with the world.” ,[object Object],Brad Feld, Mobius Venture Capital,[object Object],The Torturous World of Powerpoint,[object Object],“The world would be a better place if all entrepreneurs could automagically incorporate this outline into their pitches - at least to me.”,[object Object],David Cowan, Bessemer Venture Partners,[object Object],How Not to Write a Business Plan,[object Object],“Your presentation should not exceed 10 slides. The appendix can include as many slides as you want.”,[object Object],Guy Kawasaki, Garage Technology Venures,[object Object],The 10/20/30 Rule of Powerpoint,[object Object],“A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-2-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],3,[object Object],Cover Slide,[object Object],Cowan: 1. The cover slide should offer complete contact info, and a tagline if you've got it. ,[object Object],One of the benefits of a Powerpoint plan is that it forces you to perform the critical exercise of describing the business in very few words.,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-3-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],4,[object Object],Mission / Vision,[object Object],Feld: 1. What is your vision?,[object Object],What is your big vision?,[object Object],What problem are you solving and for whom?,[object Object],Where do you want to be in the future?,[object Object],Cowan: 2. A mission statement is a good idea to present, unless it's rather obvious from the tagline (as in BlueNile.com: Education, Guidance, Diamonds and Fine Jewelry). Select a mission statement that is achievable, but not yet achieved. ,[object Object],Bad mission statements:,[object Object],"To create the world's largest software company." [too broad and unrealistic to practically guide decision-making],[object Object],"To develop the world's best technology for defending DNS servers from worm attacks." [er, you said you've already done that, right? Mission accomplished!],[object Object],A clear mission statement also includes a clear idea of what the startup will NOT do. Here are some nice ones...,[object Object],"Healthia will operate America's most widely used comparison shopping portal for consumer driven healthcare, enabling businesses and their employees to choose health plans, ancillary health benefits, and medical services objectively and transparently.“,[object Object],"Prolexic will create and dominate a new network service category that defends web applications from distributed-denial-of-service attacks.“,[object Object],Sometimes the white space on the slide is filled with customer logos or testimonials.,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-4-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],5,[object Object],Market / Problem,[object Object],Feld: 2. What is your market opportunity and how big is it?,[object Object],How big is the market opportunity you are pursuing and how fast is it growing?,[object Object],How established (or nascent) is the market?,[object Object],Do you have a credible claim on being one of the top two or three players in the market?,[object Object],Cowan: 4. Without yet getting into your product or service, describe the nature of the problem you address.,[object Object],Emphasize the pain level and the inability of incumbents to satisfy the need.,[object Object],Kawasaki: 1. Problem,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-5-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],6,[object Object],Product / Solution,[object Object],Feld: 3. Describe your product/service,[object Object],What is your product/service?,[object Object],How does it solve your customer’s problem?,[object Object],What is unique about your product/service?,[object Object],Cowan: 5. Introduce your product, and the benefits (which should obviously address the market problem you just described).,[object Object],Kawasaki: 2. Your solution,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-6-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],7,[object Object],Underlying Technology,[object Object],Cowan: 6. Elaborate on the technology or methodology you have developed to enable your unique approach. ,[object Object],If appropriate, mention patent status.,[object Object],Kawasaki: 4. Underlying magic/technology ,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-7-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],8,[object Object],Target Customer,[object Object],Feld: 4. Who is your customer?,[object Object],Who are your existing customers?,[object Object],Who is your target customer?,[object Object],What defines an "ideal" customer prospect?,[object Object],Who actually writes you the check?,[object Object],Use specific customer examples where possible.,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-8-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],9,[object Object],Value Proposition,[object Object],Feld: 5. What is your value proposition?,[object Object],What is your value proposition to the customer?,[object Object],What kind of ROI can your customer expect by using buying your product/service? What pain are you eliminating?,[object Object],Are you selling vitamins, aspirin or antibiotics? (I.e. a luxury, a nice-to-have, or a need-to-have),[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-9-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],10,[object Object],Selling Strategy,[object Object],Feld: 6. How are you selling?,[object Object],What does the sales process look like and how long is the sales cycle?,[object Object],How will you reach the target customer? What does it cost to "acquire" a customer?,[object Object],What is your sales, marketing and distribution strategy?,[object Object],What is the current sales pipeline?,[object Object],Cowan: 8. Sales strategy. ,[object Object],Show the expected cost of customer acquisition.,[object Object],Kawasaki: 5. Marketing and sales ,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-10-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],11,[object Object],Customer Aquisition,[object Object],Feld: 7. How do you acquire customers?,[object Object],What is your cost to acquire a customer?,[object Object],How will this acquisition cost change over time and why?,[object Object],What is the lifetime value of a customer?,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-11-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],12,[object Object],Management Team,[object Object],Feld: 8. Who is your management team?,[object Object],Who is the management team?,[object Object],What is their experience?,[object Object],What pieces are missing and what is the plan for filling them?,[object Object],Cowan: 3. Introduce the team. ,[object Object],On one slide, highlight the backgrounds of the key members of the team, and any directors or advisors (not too many) who bring something special to the startup. Explain verbally whom you intend to add to the team in the next year. (If that includes a CEO, say so up front, without waiting to be asked.),[object Object],Kawasaki: 7. Team ,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-12-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],13,[object Object],Revenue Model,[object Object],Feld: 9. What is your revenue model?- How do you make money?- What is your revenue model?- What is required to become profitable?,[object Object],Kawasaki: 3. Business model ,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-13-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],14,[object Object],Status,[object Object],Feld: 10. What stage of development are you at?,[object Object],What is your stage of development? Technology/product? Team? Financial metrics/revenue?,[object Object],What has been the progress to date (make reality and future clear)?,[object Object],What are your future milestones?,[object Object],Cowan: 7. Show off early customer or distribution progress: numbers, logos, testimonials,[object Object],Kawasaki: 9. Status and timeline ,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-14-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],15,[object Object],Funding Plans,[object Object],Feld: 11. What are your plans for fund raising?,[object Object],What funds have already been raised?,[object Object],How much money are you raising and at what valuation?,[object Object],How will the money be spent?,[object Object],How long will it last and where will the company "be" on its milestones progress at that time?,[object Object],How much additional funding do you anticipate raising & when?,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-15-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],16,[object Object],Competition,[object Object],Feld: 12. Who is your competition?,[object Object],Who is your existing & likely competition?,[object Object],Who is adjacent to you (in the market) that could enter your market (and compete) or could be a co-opted partner?,[object Object],What are their strengths/weaknesses?,[object Object],Why are you different?,[object Object],Cowan: 9. Competitive landscape. ,[object Object],Be sure to anticipate competitive responses (before the VC does), and never deny that you have competitors, no matter how unique you think you are. Really, it's okay to compete. Even against Microsoft (as Flock will prove).,[object Object],This is also a good slide on which to show market size estimates.,[object Object],Kawasaki: 6. Competition ,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-16-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],17,[object Object],Partnerships,[object Object],Feld: 13. What partnerships do you have?,[object Object],Who are your key distribution and technology partners (current & future)?,[object Object],How dependent are you on these partners?,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-17-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],18,[object Object],Investor Fit,[object Object],Feld: 14. How do you fit with the prospective investor?,[object Object],How does this fit w/ the investor’s portfolio and expertise?,[object Object],What synergies, competition exist with the investor’s existing portfolio?,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-18-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],19,[object Object],Other,[object Object],Feld: 15. Other,[object Object],What assumptions are key to the success of the business?,[object Object],What "gotchas" could change the business overnight? New technologies, new market entrants, change in standards or regulations?,[object Object],What are your company’s weak links?,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-19-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],20,[object Object],Financials / Projections,[object Object],Cowan: 10. Earnings Statement, historical and forecast. ,[object Object],For each time period, add headcount and cash balance. It should be clear how you expect the company to perform top line and bottom line three years out, and how much capital will be required now and later. ,[object Object],Prepare lots of backup slides to illustrate the assumptions behind these financials.,[object Object],Okay, so you might need an 11th or even 12th slide to cover all the financials, to describe the follow-on businesses that may arise, or to provide a timeline if you have a complex product road map.,[object Object],Kawasaki: 8. Projections and milestones,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-20-2048.jpg?cb=1666355642)
![Copyright 2006, YOUR COMPANY NAME HERE,[object Object],21,[object Object],Call to Action,[object Object],Kawasaki: 10. Summary and call to action,[object Object],Cutler: Good luck! :) ,[object Object]](https://image.slidesharecdn.com/vcpitch-presentationtemplate-110503095018-phpapp02/75/vc-pitch-presentation-template-the-102030-rule-of-powerpoint-21-2048.jpg?cb=1666355642)
VC Pitch - Presentation template (The 10/20/30 Rule of PowerPoint)
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Compiled by Matt Cutler, mcutler@alum.mit.edu “Three guys with great content and a desire to share it with the world.” Brad Feld, Mobius Venture Capital, The Torturous World of Powerpoint “The world would be a better place if all entrepreneurs could automagically incorporate this outline into their pitches - at least to me.” David Cowan, Bessemer Venture Partners How Not to Write a Business Plan: “Your presentation should not exceed 10 slides. The appendix can include as many slides as you want.” Guy Kawasaki, Garage Technology Venures: The 10/20/30 Rule of Powerpoint “A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”
