Great Designers Lead With Story
Presentation made to Architects and Interior Designers at the Leaders of Design Council in Athens, Greece. Designers that lead embrace the power of narrative. In a noisy world, you must clearly and succinctly tell your personal and studio’s story to clients, vendors, and staff. Story creates an emotional connection with potential clients that will make you memorable and influence the buying decision. When you harness the power of story in your personal interviews, web site, and case studies, you win better clients, and increase your ability to lead those clients towards success. Expect to Learn: Aristotle: The Architect of Persuasion on Why Story Works Which Stories To Tell Where To Find Your Stories How To Structure a Compelling Story - Writing How To Tell Better Stories - Delivery Teaching Others to Tell Your Story
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Great Designers Lead With Story
- 1. www.leadersofdesign.com D A V I D L E C O U R S f o r A T H E N S 2 0 1 5 Great Designers Lead with Story
- 2. Can I Tell You a Story?
- 6. Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories
- 7. Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories
- 8. Homework
- 9. About Me About My Firm Whom I’ve Helped Written Bio Video Bio Self-Intro Interviews Networking Social Media Speaking Website Video Direct Mail Estimates Networking Social Media Speaking Case Studies Project Sheets Website Monograph Interviews Publicity Social Media Testimonials
- 14. “People that tell stories rule the world.” –Plato WHY
- 15. Any Architects or Designers Come to Mind? WHY
- 16. 3
- 18. 3 Problems Solved by Story 1. You Will Retire or Die 2. Recruit & Retain Talent 3. You Are a Commodity
- 20. ?
- 21. Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories
- 23. Story Defined: Account of how and why life changes WHAT
- 25. Homework
- 26. SETUP CONFLICT TURNING POINT OUTCOME 4 3 2 1 YOUR POINT 5 WHAT
- 27. SETUP1
- 28. CONFLICT2
- 29. “Something must be at stake that convinces the audience that a great deal will be lost if the hero doesn’t obtain his goal. If nothing is at risk, then it’s not interesting.” –Robert McKee
- 30. TURNING POINT 3
- 31. OUTCOME 4
- 32. YOUR POINT 5
- 33. SETUP CONFLICT TURNING POINT OUTCOME 4 3 2 1 YOUR POINT 5 WHAT
- 34. About Me About My Firm Whom I’ve Helped
- 35. About Me WHAT
- 36. POINT Not Just What, But Why
- 37. People do business with people they know.
- 38. About Me About My Firm Whom I’ve Helped Challenge Plot Rags to Riches What I’ve Learned
- 39. Challenge Plot
- 43. About Me About My Firm Whom I’ve Helped Founding Story Purpose Story Vision Story
- 46. About Me About My Firm Whom I’ve Helped Value of Design Building Challenges Trust Your Designer Timing
- 48. Agenda Why Lead with Story What 3 Stories To Tell How To Tell Your Stories
- 49. How to tell your stories
- 50. How to write your stories HOW
- 53. Start with the point. HOW
- 54. Point: why I do what I do Outcome: my new way Setup: me, KAA, work Conflict: fired Turning Point: pain
- 55. How to tell your stories HOW
- 59. Homework
- 60. Speak Human HOW
- 61. “There is nothing like telling your story in person. The more time we spend in front of screens, the more we crave human contact.” –Arianna Huffington
- 68. Where? HOW
- 69. About Me About My Firm Whom I’ve Helped Written Bio Video Bio Self-Intro Interviews Networking Social Media Speaking Website Video Direct Mail Proposal Networking Social Media Speaking Case Studies Project Sheets Website Monograph Interviews Publicity Social Media Testimonials
- 70. ?
- 71. Next Steps HOW
- 73. Homework
- 76. Homework
- 77. The New Tool
- 78. Conclusion
- 81. How to tell your stories?
- 82. Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. — Indian Proverb
- 83. I Haven’t Always Been David Lecours
- 84. www.leadersofdesign.com D A V I D L E C O U R S f o r A T H E N S 2 0 1 5 Great Designers Lead with Story