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Designing The Digital Experience

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David King
David King

My presentation that's based on my book about designing a digital experience on the web.

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Designing the Digital Experience David Lee King Topeka & Shawnee County Public Library davidleeking.com
what is experience? http://flickr.com/photos/wvs/1457017696/ http://flickr.com/photos/naystin/426042772/
experience design? “an approach to creating successful experiences for people in any medium” - Nathan Shedroff
http://flickr.com/photos/dragnfly78/220689303/ American Girl
Three paths to experience http://flickr.com/photos/didmyself/2354238160/
Structural Path http://flickr.com/photos/gdominici/93021919/
http://flickr.com/photos/angrykeyboarder/2316631084/ http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three approaches to structure
http://flickr.com/photos/7855449@N02/2780452644/
http://flickr.com/photos/liewcf/467408934/ Getting Real, by 37signals
http://flickr.com/photos/liewcf/467408934/ Getting Real, by 37signals
Skipping down the structured path • look at your websites with critical eyes • think about what makes people stumble • then figure out some goals • Big goal – don’t make me think (about your structure)
Community Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community experience...
digital community experience... • real conversation • connections • invitation • participation • sense of familiarity • telling our stories
Real Conversation
Connections
Invitation
Participation
Sense of Familiarity
Telling our Stories http://flickr.com/photos/bjackrian/2111462650/
http://flickr.com/photos/thomashawk/5741775/ Customer Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer Journey Mapping http://flickr.com/photos/thetoad01/2317084812/
improving the ordinary http://flickr.com/photos/rvettese/264579764/ http://flickr.com/photos/goatopolis/189188667/
what’s next? http://flickr.com/photos/b-tal/116220689/
connect the customer...
Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
Create an experience stage http://flickr.com/photos/kgradinger/2095191253/
Work on Conversation http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/ http://flickr.com/photos/twcollins/867628074/
Thank you! davidleeking.com

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