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web trends to watch in 
2015 
david lee king 
davidleeking.com
flic.kr/p/7cvocd 
ofb mecoabuislee
1.responsive
71%
Desktop Mobile Tablet
any 
problems?
flic.kr/p/52m2N3 2scrolling, not clicking
flic.kr/p/8RmgXZ
desjiugsnt-…y things 
flic.kr/p/gsSpKx
ghost3 buttons 
flic.kr/p/7Byrwj
not this type of ghost! 
flic.kr/p/9N8QRq
ghost button!
ghost buttons!
flic.kr/p/dZuTaN 4 typeography
5background images & videos
6navigattilioedn 
flic.kr/p/vRQov
7 nearly flat design
because of content 
flic.kr/p/38zrX
8 micro interactions
flic.kr/p/fEhs97
9flic.kr/p/56oP6
1stor0y telling 
flic.kr/p/5RFbWQ
yes! 
meh… 
david’s 2015 
Awesomeness Chart
yes! 
meh… 
david’s 2015 
responsive 
Awesomeness Chart
yes! 
meh… 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking
yes! 
meh… 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons
yes! 
meh… 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons 
typography
yes! 
meh… 
background 
images & videos 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons 
typography
yes! 
meh… 
background 
images & videos 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons 
typography 
content blocks
yes! 
meh… 
nearly flat design 
background 
images & videos 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons 
typography 
content blocks
yes! 
meh… 
nearly flat design 
microinteractions 
background 
images & videos 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons 
typography 
content blocks
yes! 
meh… 
nearly flat design 
microinteractions 
background 
images & videos 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons 
typography 
content blocks 
simplify
yes! 
meh… 
nearly flat design 
microinteractions 
background 
images & videos 
david’s 2015 
responsive 
Awesomeness Chart 
scrolling, not clicking 
ghost buttons 
typography 
content blocks 
simplify 
storytelling
thanks!davidleeking.com
Questions? 
thanks!davidleeking.com

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Web trends to watch in 2015