My presentation made to an MBA class new to interactive/digital marketing

5. Web 1.0 Strategy “ Pull” Strategy users website ads

6. Web 2.0 Strategy “ Push” Strategy users content users users

7. Digital Outposts

9. Tim Armstrong, President, Advertising and Commerce, North America, Google “ Interrupting people is not as important as being with them”

10. Email Marketing

12. Now You Can

13. Clicks

14. Track History

16. Case Studies

18. Creating Relationships

19. Relationships for a New Era

22. Real Campaign

28. Michael Linton, SVP & CMO, eBay “ You may not need to be everywhere if it does not fit your business model”

30. Sam Chadha’s Rules Director of Marketing, Deodorants, Unilever Director of Marketing, Deodorants, Unilever

31. The distribution strategy is just as important as the creative strategy

32. Viral is an outcome, not something you build

33. Forget about ‘cool’, ‘relevance’ is what matters

34. Create engaging, relevant and quality content for users in your target demographic