This was a handout at the IBPA Publishing University Conference in San Francisco on 3-10-12 as part of David Marshall's presentation: Positioning Your Digital Strategy for Maximum Profits. #ibpau12

1. date editor
working title projected sales
author 1st yr 35% 0
brief description 2nd yr 25% 0
pertinent data 3rd yr 15% 0
4th yr 15% 0
5th yr to oop 10% 0
similar bk titles ltd ltd net units ltd net $ 100.0% 0
title 1 # years units $
title 2 # years units $ notes:
title 3 # years units $ presented at
projected sales
1st year total units market % units $ sub-total total
0 trade 60% 0 $0.00 $0.00 $0.00
direct (-author) 30% 0 $0.00 1st year
author 10% 0 $0.00
rights $0.00 $0.00
projected sales communities:
lifetime total units market % units $ sub-total total
0 trade 60% 0 $0.00 $0.00 $0.00
direct (-author) 30% 0 $0.00 lifetime
author 10% 0 $0.00
rights $0.00 $0.00
basic info info amount basic info info amount
price price $0.00
format format hc, pb
marketing std standard $5,000.00 $5,000.00 trim size trim size 0x0
bestseller $15,000.00 $0.00 # pages # pages 0
blockbuster $50,000.00 $0.00 special needs special needs unsold vs printed 0 #DIV/0!
marketing adv standard $2,500.00 $2,500.00 interior cost interior cost need guide $0.00 profit calculation 1st year ltd
bestseller $10,000.00 $0.00 cover cost standard $1,500.00 $1,500.00
blockbuster $25,000.00 $0.00 bestseller $2,500.00 $0 net revenues $0.00 $0.00
blockbuster $4,000.00 $0
IPS dist fee 1st yr 14.00% $0.00 production costs $1,500.00 $1,500.00
ltd 14.00% $0.00 1st print run 1st print run 0 $0.00 printing costs $0.00 #DIV/0!
aidc dist fee 1st yr 7.0% $0.00 total reprint qty 0 distribution fees $0.00 $0.00
ltd 7.0% $0.00 avg reprint qty 0 $0.00 #DIV/0! mkting expense $7,500.00 $7,500.00
royalty expense #DIV/0! #DIV/0!
miscellaneous misc $ $0.00 overhead 34.50% $0.00 miscellaneous $0.00 $0.00
royalty 1st year ltd profit/loss #DIV/0! #DIV/0!
range 1 (eg. 1-10,000) 10,000 royalty % 10.00% 0 #DIV/0! 0 #DIV/0! p/l per book #DIV/0! #DIV/0!
range 2 (eg. 10,001 to 30,000) 30,000 royalty % 15.00% 0 #DIV/0! 0 #DIV/0! p/l % of revenue #DIV/0! #DIV/0!
range 3 (eg. 30,001 and up) 30,001 royalty % 20.00% 0 #DIV/0! 0 #DIV/0!
rights royalty % 50.00% $0.00 $0.00 overhead - $0.00
0 #DIV/0! 0 #DIV/0! net profit/loss - #DIV/0!
net p/l % - #DIV/0!
P L Worksheet
3/17/12