How To REALLY Turn Your Blog Into A Marketing Powerhouse [NMX 2014]

The Next Level
How To REALLY Turn Your Blog
Into A Marketing Powerhouse

www.BlogMarketingAcademy.com
Saturday, January 4, 2014

What blogging usually
looks like...


Content quotas

Questionable ROI

No Sales

•

The constant pressure to post more content

•

No idea if it is paying off

•

Very little audience response

•

Flatlined traffic

•

Frustration


What it CAN look like...


Blog Marketing
•

Content isn't a stressful thing.
Little pressure.

•

Your blog is a key component
your marketing

•

Your blog generates leads and classifies them automatically.

•

Expanding traffic, more sales.


Hi, Iʼm David.


What We'll Cover
•

How to ensure that every post you create has a
strategic reason to exist.

•

How to never have to wonder what you should be
posting - and when.

•

How to have your blog "listen" to your readers'
activities and respond automatically.

•

How to magnify your blog’s marketing power
beyond what most people do.


Let's get movin'


Call to Action


Never forget the
call to action.


Make your own call
to action map.


CTA Map
•

Include all optin offers

•

Include social share campaigns (i.e. Social Locker)

•

Include any products you sell (your own or affiliate)

•

OPTIONAL: Categorize CTAs based on category or
type of content


Magic Action Box

LeadPages

Ten Minute Pages

But, what do your
write?


Do you think TV show
producers wonder what's
going on the air tomorrow?


Content Planning
Planning is one of the key factors which
differentiates a professional from a “newb".


Editorial Calendar


What Mine Looks Like

Editorial Calendar Data
•

Type

•

Title / Headline

•

Due Date

•

Publish Date

•

Transcript?

Created (Y or N)

•
•

•

Published (Y or N)

•

Syndicated (Y or N)

Feature Image

•

Campaign

•

Channels

•

Keyword?

•

Call to Action


Why do this?
•

Reduces the worries about what you should write and
when

•

Gives each piece of content a reason to exist.
•

To promote something

•

To act as a lead magnet

•

Pre-launch content

•

To further along a story (which itself is a marketing
campaign)


How?
•

List any campaigns or launches you intend to do.

•

List any general ideas you want to do.

•

Look at upcoming holidays or events you may want to do
a campaign around.

•

Use call to action map.

•

Plan content around the campaigns you come up with.

•

Fill in the “gaps” with content which builds the community,
builds new leads, and serves as a long-term asset.


Planning Tips
•

Don’t limit yourself to writing blog posts.
•

Videos, webinars, podcasting, etc.

•

You can have “themes” to the week or month.

•

Have one piece lead into another. Think about “24”.


Next up…

Making your blog into
the ultimate lead
builder.


The #1 goal of your
blog is to build your
list.


The #2 goal of your
blog is to segment
your list.


Segmentation allows you to
send the right message at
the right time, to the right
person.


How Your Blog
Segments
•

When somebody opts into a different opt-in form,
segment them based on the BEHAVIOR that opt-in
represents.

•

Hook up your blog to your lead database so that
your blog will “listen” to what your prospect does onsite.

•

Different lists vs. tagging


Tools
Standard email
list providers:

Full CRMs with tagging
and ability to “listen”:


Blog + CRM
•

Auto-tag prospects based on blog posts they read

•

Automatically follow up with an email (or offer) after
they have read a blog post

•

With lead scoring, automatically rank subscribers
based on how often they visit your blog.

•

Based on interest, email them hand-picked stuff
from your archives which is more relevant to them.


Let’s wrap up…


What I Hope You’ll Get From
This
•

Your blog is a very powerful marketing tool… when
used in the right way.

•

Never, ever forget to tell your readers their next
move.

•

Real results come with planning.

•

Build - and segment - your list, thereby magnifying
the power of your blog substantially.


For more information…
•

Download these slides

•

Links to relevant tools

•

Links to further reading

•

Download my editorial
calendar template

•

Ask me followup
questions

www.blogmarketingcademy.com/nmx2014/

How To REALLY Turn Your Blog Into A Marketing Powerhouse [NMX 2014]

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