Mobile TV Forecasts

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Includes advertising and subscription data

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Consumer interest in mobile TV Not at all interested 76% Not very interested Quite interested 6% Very interested 3% Already do 1% 76% Minimal interest in mobile TV – April 2006 Source: Enders Analysis

Liklihood of subscribing to a live TV service % Agreeing likely to subscribe – April 2006 Source: Enders Analysis / M:Metrics 1 100 100 Somewhat likely Somewhat unlikely Very unlikely Germany Very likely 1 2 12 6 UK 13 1

Forecast UK subscription revenues from mobile TV, 2007 -2015 Forecast UK subscription revenues from mobile TV £(M) Source: Enders Analysis / M:Metrics 2016 2015 2014 2013 2012 2009 2010 2008 2007 2011 125

Forecast UK subscription revenues from mobile TV, 2007 -2015 Source: Enders Analysis / M:Metrics A 30 channel offer has a negative net present value of £221 million

Forecast UK advertising revenues from mobile TV, 2007 -2015 Forecast UK advertising revenues from mobile TV £(M) Source: Enders Analysis / M:Metrics 2016 2015 2014 2013 2012 2009 2010 2008 2007 2011 22

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Mobile TV Forecasts

1. Mobile TV data UK Enders Analysis

2. Consumer interest in mobile TV Not at all interested 76% Not very interested Quite interested 6% Very interested 3% Already do 1% 76% Minimal interest in mobile TV – April 2006 Source: Enders Analysis

3. Liklihood of subscribing to a live TV service % Agreeing likely to subscribe – April 2006 Source: Enders Analysis / M:Metrics 1 100 100 Somewhat likely Somewhat unlikely Very unlikely Germany Very likely 1 2 12 6 UK 13 1

4. Forecast UK subscription revenues from mobile TV, 2007 -2015 Forecast UK subscription revenues from mobile TV £(M) Source: Enders Analysis / M:Metrics 2016 2015 2014 2013 2012 2009 2010 2008 2007 2011 125

5. Forecast UK subscription revenues from mobile TV, 2007 -2015 Source: Enders Analysis / M:Metrics A 30 channel offer has a negative net present value of £221 million

6. Forecast UK advertising revenues from mobile TV, 2007 -2015 Forecast UK advertising revenues from mobile TV £(M) Source: Enders Analysis / M:Metrics 2016 2015 2014 2013 2012 2009 2010 2008 2007 2011 22

Mobile TV Forecasts

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