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The Social Media Fallacy

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David Spark
David Spark

Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

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The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]
The social media sales pitch
 
Speak to your audience
 
Be heard
 
Use social media
 
Confused?
 
What do you do first?
 
Story begins at the end
 
Attracted by efficiencies
 
Instant popularity
 
How do you get there?
 
It’s not magic
 
It takes work
 
Four steps
 
Skips the first three steps
 
Assess
 
 
Editorial
 
Production
 
Focus on message, not medium
 
Distribute
 
Use social media
 
Customer concerns
 
Decisions
 
Expose wisdom
 
Be visible
 
Provide answers
 
Push people through sales cycle
 
Discovery
 
Research
 
Purchase
 
Use
 
Additional purchase
 
Evangelism
 
Four steps
Assessment Editorial Production Distribution
Dedication to providing answers
 
Grow your business
 
Creative Commons photo thanks to these Flickr users: Wisconsin Historical Society Kcohen Photojonny Kenyee TrebolAzul Wili Colbycash Starrey Peterjlambert Saibotregeel LMarie Jasonsisk Angrydicemoose :: A R G E N T :: Pauly Ian Boyd Marielito phoneyNickel Dr. Pat Akaalias Puja Daviddmuir Demibroke Pteittinen Joits TheJustifiedSinner Caribbeanfreephoto Chor_lp Trenchfoot Ryyo Elh70 Oh That Rachel! Thaths Old Shoe Woman Andreasnillson1976
“ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm

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