The Social Media Fallacy

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Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

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The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]

Assessment Editorial Production Distribution

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“ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm

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Veel merken op social media hebben iets weg van cabaretiers, die vooral heel gevat uit de hoek willen komen. Het gaat vooral om de snelste en beste grap, de leukste inhaker of het geinigste onderonsje. Influencers kopen we in en we sturen mails vanuit fictieve personen. Laten we eerlijk zijn, onze social mediakanalen zijn vooral plekken geworden waar we aan het zenden zijn. Het is voornamelijk ‘media’ en maar weinig ‘social’. Authenticiteit, inhakers, influencers, onderonsjes. De buzzwords vliegen je om de oren. Maar we kunnen terug naar de inhoud, door de klant centraal te stellen en de kracht van de medewerkers in te zetten. Waar ‘media’ voornamelijk bij de marketing afdeling ligt, moet het ‘social’-element breder uit de organisatie komen. Dat gaat vaak verder dan online en de grote uitdaging is dit te borgen in de organisatie. In mijn sessie neem ik je graag mee in de aanpak van Microsoft Nederland om dit te bereiken, aan de hand van -goed, nog één buzzword – mijn visie op thought leadership.

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Whether you're looking to get hired, or you're looking for A+ talent, you want to be seen as or want to be looking for super users. The 8 ½ x 11 paper resume has no more future in the age of social media. Be seen as a super user by attaching yourself to a brand and/or industry. Create, share, and build relationships with industry members and other super users. Super users are highly visible. Look for them. They're an excellent source for marketing, staffing, business development, and more. This 14 minute live presentation given at the Dice event at The Computer History Museum in Mountain View, CA explains the super user model and gives examples of how companies have found, built relationships with, and hired super users.

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Companion PDF: http://bit.ly/jafTb This is an edited version of a live presentation about social media I did in in Toronto for Intertainment Media, makers of the communications tool, itiBiti. Time: 38:38 There is a companion article to this presentation entitled, "14 Successful Techniques for Building Your Industry Voice with Social Media" (PDF). It covers many of the stories in the presentation, plus a bunch more. Companion PDF: http://bit.ly/jafTb

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The Social Media Fallacy

1. The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]

2. The social media sales pitch

4. Speak to your audience

6. Be heard

8. Use social media

10. Confused?

11.

12. What do you do first?

13.

14. Story begins at the end

15.

16. Attracted by efficiencies

17.

18. Instant popularity

19.

20. How do you get there?

21.

22. It’s not magic

23.

24. It takes work

25.

26. Four steps

27.

28. Skips the first three steps

29.

30. Assess

31.

32.

33. Editorial

34.

35. Production

36.

37. Focus on message, not medium

38.

39. Distribute

40.

41. Use social media

42.

43. Customer concerns

44.

45. Decisions

46.

47. Expose wisdom

48.

49. Be visible

50.

51. Provide answers

52.

53. Push people through sales cycle

54.

55. Discovery

56.

57. Research

58.

59. Purchase

60.

61. Use

62.

63. Additional purchase

64.

65. Evangelism

66.

67. Four steps

68. Assessment Editorial Production Distribution

69. Dedication to providing answers

70.

71. Grow your business

72.

73. Creative Commons photo thanks to these Flickr users: Wisconsin Historical Society Kcohen Photojonny Kenyee TrebolAzul Wili Colbycash Starrey Peterjlambert Saibotregeel LMarie Jasonsisk Angrydicemoose :: A R G E N T :: Pauly Ian Boyd Marielito phoneyNickel Dr. Pat Akaalias Puja Daviddmuir Demibroke Pteittinen Joits TheJustifiedSinner Caribbeanfreephoto Chor_lp Trenchfoot Ryyo Elh70 Oh That Rachel! Thaths Old Shoe Woman Andreasnillson1976

74. “ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm

The Social Media Fallacy

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