Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
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Commerce has always been SOCIAL. People dealing / interact with other people. Social Commerce is a mere of putting human, user factor back to Commerce. Application of Word of Mouth into E Commerce.
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Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
- 6. Percent who do Activities Regularly Avg. No. of (Daily or Several Times a Week) Minutes per Day Indonesia Consumer Insights, June 2010 Base: All Respondents (Natural fall-out)
- 7. SOCIAL COMMERCE DEFINED Subset of E commerce that uses Social Media, online media that supports social interaction and user contributions, to enhance the online purchase experience
- 8. SOCIAL COMMERCE DEFINED Or in simpler definition…… (courtesy: IBM) Subset of E commerce that Theuses Social Media,WORD Concept of online OF media that supports social applied to E MOUTH n and user interactio Commerce contributions, to enhance the online purchase experience
- 10. Is SOCIAL COMMERCE Trend? Social Commerce is a TRANSFORMATION “Just like e Commerce transform Retail, Social Media will transform E Commerce by changing people’s expectation” Social Commerce Summit, 2010
- 11. COMMERCE = SOCIAL P2P, Engagement
- 12. Fundamental mistake E COMMERCE
- 13. REWIND Social Commerce is NOT new 1994 First ever recorded e commerce transaction. Amazon.com invited customers to publish ratings, review of products they purchased
- 14. 3 factors drive e commerce more connected time poor, cash rich more options & better quality Curated from Fortune Indonesia & Nielsen
- 16. 2 SOCIAL COMMERCE TYpES CONNECT SHOP WHERE WHERE CONSUMER CONSUMER SHOP CONNECT
- 20. cam VIDEO of DIESEL CAMPAIGN IN STORE
- 21. IT’S NOT MARKETING, IT’S HOW YOUR BRAND LIVES IN DIGITAL WORLD Rob Pinto
- 22. 6 SOCIAL COMMERCE Elements syzygy.net/ Paul Marsden Social Ratings & Recommendations shopping reviews & referrals Forums & Social media Social ads & communities optimization apps
- 23. #1 • Social Media Stores SOCIAL • Group Buying SHOPPING • Co Browsing • Group Gifting 6 SOCIAL COMMERCE elements
- 25. #2 • Customer Reviews Ratings & • Expert Reviews reviews • Sponsored Reviews • Customer Testimonials 6 SOCIAL COMMERCE elements
- 28. • Social Bookmarking #3 • Wishlist Recommendations • Galleries Bookmarked & referrals • GiftList • Referral Programs • Social Recommendations • iTunes • Amazon.com 6 SOCIAL COMMERCE elements
- 30. #3 Recommendations & referrals 6 SOCIAL COMMERCE elements
- 31. #4 • Q & A Forums Forums & • Retail Blogs communities • Customer Communities • MyStarbucksIdea.com 6 SOCIAL COMMERCE elements
- 34. #5 • News Feeds Social • Twitter media • Facebook • Deal Feeds • #1 reasons customer connect • Media Sharing • Will It Blend? << Case Study 6 SOCIAL COMMERCE elements
- 35. #5 Social media 6 SOCIAL COMMERCE elements
- 36. WILL IT BLEND VIDEO
- 37. IKEA FACEBOOK PHOTO TAG VIDEO
- 38. #6 • Social Ads Social • Social Apps Ads & • Shop Widgets 6 SOCIAL COMMERCE elements
- 39. #6 Social Ads & 6 SOCIAL COMMERCE elements
- 40. LEVI’S FRIENDS STORE VIDEO
- 41. 6 SOCIAL COMMERCE elements Social Ratings & Recommendations shopping reviews & referrals Forums & Social media Social ads & communities optimization apps
- 42. Does it make sense ? Marketing YES Presence Social Psychology
- 43. 6 Style of thinking “SOCIAL psychology” 1. Social Proof – “Follow The Crowd” 2. Authority – “Follow The Authority” 3. Scarcity – “Scarce Stuff is Good Stuff” 4. Liking – “Follow Those You Like” 5. Relevance – “How do I relate” 6. Reciprocity – “Repay Favors”
- 44. In SOCIAL COMMERCE 3C onnection onversation onversion
- 45. What it means To : business E commerce consumers
- 46. What it means To : business
- 47. What it means To : consumers
- 48. Let’s recap 2 SOCIAL COMMERCE Social Ratings & TYpES shopping reviews 6 SOCIAL COMMERCE Recommenda Forums & communiti elements tions & referrals es 3C Social media optimization Social ads & apps
- 49. things to come mobile commerce mobile wallet
- 50. GOOGLE WALLET VIDEO INTRODUCTION
- 51. upcoming trends In Store Pick Up Pick Up Depots (Drop Box) Mobile Apps Less Flashy, MORE Function Video Daily Deals Retail Based Social Networks Deal Aggregators
- 52. last notes + Internet is here and has changed the rules + Brick & Mortar’s Success Does Not Guarantee Prescriptions in the Dot Com era + Imperative to include E Commerce Strategy into Overall Business Vision + Brick & Mortar’s + Click & Portal = Click and Brick Enterprise + Social Customer
- 53. @davidwayneika