This document provides information about Cabéza Advertising's brand guide and sales collateral. It includes sections on their results, problems addressed, and solutions provided. Testimonials from a client praise how the agency asked thought-provoking questions, created a clear vision, identified ideal customers, and provided an updated visual identity and effective sales collateral.

1. CABÉZA ADVERTISING: BRAND GUIDE & SALES COLLATERAL
Visit the Cabéza Advertising Website
RESULTS
Clarity, Efficiency,
Productivity
Clear & Targeted
Representation
Market Research
Brand Guide
Brand Personas
Source Designer
No Identity Systems
Current Branding
Felt Stale
Case Study: Identity & Marketing Systems
© Dawn Weathersbee 2017
“She asked thought-provoking
questions about my business. It
provoked me to draw an image.
She communicated the vision
to a graphic artist who created
a graphic that is now on the
web page and entire back
side of our business card.”
~ José García, President
“My sales person loves the way
that the company looks. He feels
that these pitch and report decks
are better than what he was using
at a larger agency. The graphic
of the gear is a powerful tool
that I use at almost every project
meeting that I have with a
prospect.”
~ José García, President
“Her curiosity is her strongest
skill. What spins off of that is
her ability to dive into your
business to find out what is an
ideal customer for you.
She identified three different
customers for me, and what my
message should be. That brings
a lot of clarity.”
~ José García, President
Lack of Brand-
Specific Messaging
SOLUTIONS
Create Brand StrategyLack of Direction
Update Visual Identity
Informed Strategy
Elevated Image
PROBLEMS
Outdated Logo & Colors
Image Confidence
Ready to Level Up
Core Messages
Effective Sales
CollateralData Visualization