Introduction to the value of customer insights and how to collect them. This is material from the DayOne accelerator. More info at https://www.dayone.swiss/dayone/dayone-accelerator.html The material is of course not complete without accompanying discussion. It builds upon material from leanstack.

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6. Required mindset
keep your selling pitch for funding purpose!
Stephen Richards Covey, the 7 habits of highly effective people

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25. jobs to be done is the higher purpose for
which customers buy products, services, and
solutions.

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conduct solid customer interviews : 8 rules

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