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Day one accelerator kickoff days
Day one accelerator kickoff days
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What are three things about Switzerland that you know?
Backstories
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Day one accelerator kickoff days
Saskia Cecchi Rahel Schneider Daniel Meier Gabriel Schweizer
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DayOne mission
Day one accelerator kickoff days
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Day one accelerator kickoff days
DayOne vs traditional accelerator
…
Day one accelerator kickoff days
Day one accelerator kickoff days
Day one accelerator kickoff days
Day one accelerator kickoff days
Value Proposition Canvas Business Model Canvas
DayOne Accelerator Activities Overview
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Day one accelerator kickoff days
Mentoring - Business coach, Domain experts & advisors
Day one accelerator kickoff days
Some more dates
Program details to be open
and shared
Regular updates
Opportunity to share your
experience
Engage community
Day one accelerator kickoff days
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STAGE 1
business idea
& strategy
STAGE 2
market
& revenue
STAGE 3
operations
& financing
RAW IDEA SOLID CASE
ready to pitch in
front of investors
Building solid business cases with expert advice
New Venture Assessment
Answer high level strategic questions to fill information gaps in your business case
New Venture Assessment
Examplary expert for overall business case assessment
• PhD in Biochemsitry from MPI for Biochemsitry / TU Munich
• Master in Business Administration from Wirtschaftsfachschule Zurich
• 10 years experience as CEO/CFO in life sciences startups
• 6 years Head of/ Partner at Venture Capital Firms
• 2013 Startup Coach with KTI/CTI
• 2014 started own consultancy firm Marsa Corporate Finance GmbH
• since 2018 Accredited Startup Coach with Innosuisse
New Venture Assessment Experts
Areas of support: Regulatory Affairs, Public Affairs, Medical Affairs, Legal & Compliance,
Pharmacovigilance, Quality Assurance, Market Access and Commercialization
• Master in Biology and Master in Business Administration from Vienna
• Global regulatory positions at Sanochemia, Baxter, Roche, Kuros
• Adjunct instructor regulatory affairs at George Washington University
• CEO at SFL Regulatory Affairs & Scientific Communication Ltd.
New Venture Assessment Experts
Areas of support: patent strategy with countries, cost and time schedule
• Diploma in Physics from University of Karlsruhe
• German & European Patent & Trademark Attorney since 1997
• With Vossius & Partner since 2014 (attained Swiss approval)
• Expert in computer soft- & hardware, processor design, medtech
• Consulted a large number of startups and SMEs
Day one accelerator kickoff days
Day one accelerator kickoff days
UNDERSTANDING THE
CUSTOMERS
INTRO TO CUSTOMER’S PROFILE AND VALUE MAP
observedesign
“People don’t want to buy a quarter-inch drill.
They want a quarter-inch hole!”
- Theodore Levitt
Day one accelerator kickoff days
Day one accelerator kickoff days
JOBS TO BE DONE
CUSTOMER’S PROFILE
WHAT CUSTOMERS ARE
TRYING TO GET DONE IN
THEIR WORK AND IN
THEIR LIVES?
Customer
Jobs
• FUNCTIONAL
• SOCIAL
• EMOTIONAL
PAINS
CUSTOMER’S PROFILE
BAD OUTCOMES,
RISKS AND
OBSTACLES RELATED
TO CUSTOMER JOBS
Customer
Pains
• UNDESIRED OUTCOMES
• OBSTACLES
• RISKS
GAINS
CUSTOMER’S PROFILE
OUTCOMES
CUSTOMERS WANTS
TO ACHIEVE OR THE
CONCRETE BENEFITS
THEY ARE SEEKING
Customer
Gains
• DESIRED
• UNEXPECTED
Day one accelerator kickoff days
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observedesign
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Value Map – Value Proposition
Product
and
services
A list of all the
Products and
Services a value
proposition is built
around.
57
Value Map – Pain Relievers
They describe how
the products and
services alleviate
customer pains.
Pain
Relievers
58
Value Map – Gain Creators
They describe how
the products and
services create
customer gains.
Gain
Creators
Value Proposition Canvas
59
? FIT
?Fit is achieved
when Value Map
meets Customer
Profile
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Day one accelerator kickoff days
Day one accelerator kickoff days
Day one accelerator kickoff days
What are the pillars
of Google’s Business Model?
What are the Pillars of Google’s Business Model?
Day one accelerator kickoff days
Business Model
Users
globally
Advertisers
Automated
Automated
0.-
Keyword
auctionIT Bandwidth
Google.com
Adwords
Find
information
Large
audience
Telecom
infrastructure
(pipes)
IT infrastructure
IP (algorithms)
User base
Software
development
Network
development
CUSTOMER
SEGMENTS
The Customer Segments building block defines the different groups of people or
organizations an enterprise aims to reach and serve
VALUE
PROPO-SITIONS
CUSTOMER
SEGMENTS
The Value Propositions Building Block describes the bundle of products and services that
create value for a specific Customer Segment
VALUE
PROPO-SITIONS
CUSTOMER
SEGMENTS
CHANNELS
The Channels Building Block describes how a company communicates with and reaches
its Customer Segments to deliver a Value Proposition
CUSTOMER
SEGMENTS
CHANNELS
VALUE PROPO
SITIONS
CUSTOMER
RELATIONSHIPS
The Customer Relationships Building Block describes the types of relationships a company
establishes with specific Customer Segments
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•
Day one accelerator kickoff days
CUSTOMER
SEGMENTS
CHANNELS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIPS
KEY ACTIVITIES
REVENUE STREAMS
The Key Activities Building Block describes the most important things a company must do
to make its business model work
CUSTOMER
SEGMENTS
CHANNELS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
KEY ACTIVITIES
REVENUE STREAMS
The Key Resources Building Block describes the most important assets required to make
a business model work
CUSTOMER
SEGMENTS
CHANNELS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
KEY ACTIVITIESKEY
PARTNER-
SHIPS
The Key Partnerships Building Block describes the network of suppliers and partners that
make the business model work
•
•
Day one accelerator kickoff days
CUSTOMER
SEGMENTS
CHANNELS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
KEY ACTIVITIESKEY
PARTNER-
SHIPS
REVENUE STREAMS
COST STRUCTURE
CUSTOMER
SEGMENTS
CHANNELS
VALUE
PROPO-SITIONS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
KEY ACTIVITIESKEY
PARTNER-SHIPS
REVENUE STREAMS
The Cost Structure describes all costs incurred to operate a business model
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Day one accelerator kickoff days
Day one accelerator kickoff days
Hypothesis Hypothesis
Hypothesis
Hypothesis
HypothesisHypothesis
Hypothesis
Hypothesis Hypothesis
Hypothesis
Hypothesis Hypothesis
Hypothesis
Hypothesis
HypothesisHypothesis
Hypothesis
Hypothesis Hypothesis
Hypothesis
Hypothesis
Hypothesis
Hypothesis
Hypothesis Hypothesis
Hypothesis
Hypothesis
HypothesisHypothesis
Hypothesis
Hypothesis Hypothesis
Hypothesis Hypothesis
Hypothesis
109
COST STRUCTURE
CUSTOMER
SEGMENTS
CHANNELS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
KEY ACTIVITIESKEY
PARTNERSHIPS
REVENUE STREAMS
DESIRABILITY
(Human)
FEASIBILITY
(TECHNICAL)
VIABILITY
(FINANCE)
Cost structure
110
COST STRUCTURE
CUSTOMER
SEGMENTS
CHANNELS
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
KEY ACTIVITIESKEY
PARTNERSHIPS
REVENUE STREAMS
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“In Leanstartup, everything a
startup does is an experiment
designed to achieve validated
learning” Eric Ries, Lean Startup
113
Day one accelerator kickoff days
Rule # 1
Test in the quickest
and cheapest way
Rule # 2
What people say and do
are two different things
Example tests - Desirability, Viability, Feasibility
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Jan Feb March April May June
POST IT COLOR CODED PER ACTIVITY TYPE : EXPERIMENT, MEETINGS AND CONFERENCES, VISITS…
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