Slides from a 'seven deadly sins' talk we often give, and usually include in our all-day workshops: http://capulet.com/smm.

1. Seven Deadly sins:
lessons for avoiding social media disasters

2. Pride goeTH before the fall

7. lesson 1: add value, not ego

8. heed thy tone

11. Lesson 2: get to know your audience

12. Foist not Thine Spam Upon
Yon Rabble

15. Lesson 3: Spam, and you’ll suffer

16. ignore not the masses

19. Lesson 4: Monitor the Web (all
the time, every Day)

20. Be not rude

22. Lesson 5: the web is a public place

23. abandon not Thy Blog

27. Lesson 6: allocate enough Resources

28. Thou Shall Not Deceive

41. "You should also check out the
Krave (motorola.com/krave). It
has a digital QWERTY keyboard
and its narrower then the
iPhone.”
"I wonder if this could be done on
the Motorola Krave?"
"I'm so glad my boss isn't like
that! I'm working with Motorola
right now, and became a huge
fan of the Krave (motorola.com/
krave). I especially like the full
touch screen display and html
web browser. It's awesome!"

42. “Google is a reputation
management system.”
- Clive Thompson, Wired

44. Lesson 7: don’t lie on the internet

45. Questions?

46. www.capulet.com
www.friendswithbenefitsbook.com
@julieszabo
@dbarefoot

48. Images courtesy of the Flickr
users antmoose, Lawrence
OP, Kris Krug and Sacred
Destinations.