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Slides from Remarkables talk at Activate 2018

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No agency required: Design your own remarkable campaigns

Have you seen a creative campaign and thought, “If only I could afford an agency to design a campaign like that for me!” The good news is you don’t have to pay a fancy agency or be struck by lightening to think up remarkable ideas.

This is a crash course in campaign innovation where you’ll learn practical techniques for igniting creative and innovative thinking. You’ll take away three surefire methods for kickstarting the creative process and designing head-turning campaigns of your own.

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Slides from Remarkables talk at Activate 2018

  1. 1. DESIGN YOUR OWN REMARKABLE CAMPAIGNS
  2. 2. Group Activity 1. Get in dyads, by which I mean pairs 2. Draw each other on a Post-It
  3. 3. Campaign Challenges • Too much noise • Competition • Commodification • Can’t afford attention • Supporters and donors are bored
  4. 4. HEARTBEATS & REMARKABLES
  5. 5. Heartbeats • Website • Newsletters • Social media • E-appeals • Advertising
  6. 6. Remarkables • PR stunts • Gimmicks • Pop-up events • Unique fundraising mechanisms
  7. 7. Group Activity 1. Get into three groups 2. Select a recent, ongoing or planned campaign from among the group 3. Claim your cookie 4. Discuss the specific audience for that campaign
  8. 8. 14 Remarkables
  9. 9. Group Activity Blimps and beer mats
  10. 10. Objective + Audience + Medium + The Flip = Your Remarkable
  11. 11. The Flip • Change the medium • Change the size • Make many of a thing • Downgrade it • Remove something • Change the tone • Outsource to audience • Make the private, public • Deceive and reveal • Serendipity
  12. 12. • Change the medium • Change the size • Make many of a thing • Downgrade it • Remove something • Change the tone • Outsource to audience • Make the private, public • Deceive and reveal • Serendipity
  13. 13. Group Activity Devise a remarkable
  14. 14. Other Techniques • Copy, transform, combine • What does the web love? • That’s odd • Collage • Sorting matrix
  15. 15. THANKS FOR COMING! REMARKABLES LIST: capulet.com/rlist

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