About store promotion

1. In-store Promotions
Presented By:
Dipanway Bhabuk

2. Objectives
To find the types of in-store promotional activity
And how it impact on sales and customers mind

3. Occasion Offers- E-Zone
94%
6%
Prefered
Like
Dislike

4. Offers
SONY
DVD Player worth Rs.3390.
Bluetooth Speaker worth Rs.4990.
1 year extended warranty.
Smart remote worth Rs.4990.
LG
30% Off.
Blueray Disc player worth Rs.6490.
1.6 Years of extended warrenty

5. Impact on sales
• Sales increased by 75-80%

6. • Customer attracts by Prizes- Win a Sony FPD
Win a Shopping Spree
42%
58%
Prefered
Like
Dislike

7. Impact on Sales
• It’s a value added promotional activity
• Sales increase by 1-2%

8. Spend 15000, Get a 3500 Gift Card
47%
53%
Like Dislike

9. Get Your CardStamped,Get Rewards
63%
37%
Like Dislike

10. Get a Time-limitedCoupon, Save Big
Like Dislike

11. Thank You