1. David Brooks Project Portfolio
cell: 347-515-2460
email: dbrooks477@gmail.com

2. 2
• David Brooks
• Senior Vice President – Digital Strategy
David has been conceiving and managing digital and social programs in the B2B, B2C and B2G
spaces for 16 years.
David is currently the lead on Ogilvy’s social media business for IBM at WW. In this role, David
manages a team that conceives of and executes social programs for all major divisions of IBM,
including their hardware, software, SMB, C-suite, and advertising divisions.
His clients prior to Ogilvy included Intel, Right Management, JPMorgan Chase, The Department of
Veterans Affairs, Sun-Maid, Quest Diagnostics, Phoenix Wealth Management, Applica Consumer
Products, Kraft Foods, Nabisco, Dun & Bradstreet, and many others.
His work has included web sites, social media monitoring, social media channel development and
strategy, mobile sites, email marketing, product development, online applications, online advertising,
search marketing, search engine optimization and more.
Prior to Ogilvy, David worked at The Yankee Group, Qwest, and Burson-Marsteller.
David holds a BA in English Literature from Boston University and an MBA from Stanford University.

3. 3
Skills and Experience
• Deep experience
• Digital and social projects across multiple client types and situations
• Extensive B2B social and digital, including
• Influencer programs
• Socially enabled webcasts
• Listening
• Social CRM
• Digital social property invention
• Have led teams, current team is 8 full and part time
• Have managed web sites, mobile builds, SEO, search advertising, email
marketing, crisis sites and databases, marketing databases, web television
show

4. 4
Client Experience

5. 5
Key achievements
• Grew educational software sales 8 fold in 3 years
• Grew B2B agency sales to IBM 7 fold in 2.5 years
• Created new social product for Ogilvy, creating $500K to $1M in new
business
• Helped create new social tool for Burson-Marsteller
• Grew and changed with industry from sales, to PR including crisis, to digital,
to social, to team leadership and motivation

6. Sample Projects

7. 7
Social Selling
Created and managed program that resulted in sales and lead revenue,
by bringing experts forward online and in person
Have 1:1 video progression calls
SocialCa
st1
Define
POV and
Summary
Drive
attendees
to IFMA
Schedule
IFMA
meetings
with
attendees
Late Sept
IFMA
Share
POV
and sign
up new
registra
nts
Capture
new
content
Early Oct
SocialC
ast2
Bring in
as many
people
from #1
and
IFMA
Late Oct
Evaluat
e Pilot
Success
Early Nov
Paid and
Social
media
drive to
register for
SocialCast
1
Target
accounts
in progress
August and Sept
Preparation,
research and
design of
platform

8. 8
Why people share – a study
Research and case study analysis on what motivates people
to share content on social networks.

9. 9
Social Search Integration
SEO & Social have traditionally operated in silos, missing out on a huge opportunity to share
data & insights that can compliment each other and validate digital content decisions. Social
Search Integration, produced through a GSI and Social@Ogilvy Parternship I helped strike,
combines insights form both fields to create an integrated view of customers, the share of voice
battle between competitors, and a plan of attack.

10. 10
Social Infographic
Created new living infographic that influencers are included in, and their content
starts on their channels to drive traffic reciprocally. Content changes monthly or
quarterly to become a living repository and digital experience.

11. 11
Socially generated content in partnership with influencers,
combined with participatory social, and lead gen
SocialCast

12. 12
"What's Next for IT" Debate Series
To support the latest Smarter
Computing messaging and
announcement, a series of
stimulating debates are being held
on topics that are top of mind for
business and technology clients. We
are covering servers, hardware, big
data, the cloud, and more.
In each debate we have IBM and
third party experts debate the
hottest tech topics of the day, the
kinds of issues that are being
debated daily inside our customer
organizations.
Started with a pilot, now have
completed 10.
A recent What’s Next for IT debate streamed through
the Smarter Computing Blog. Over 100 viewers, 50%
non-IBMers.

13. 13
CLEAR2GO PERSONAL PLEDGE
Developed the core concept to motivate
awareness and purchase of a filtered water
bottle: pledge to use less plastic.
Concept drove event marketing, Facebook
application and widget, search campaign,
e-commerce tie-in and online advertising
on Livestrong.com.
Online sales beat retail sales, and our
customers became our advocates by
challenging their Facebook friends.

14. 14
INTEL SCIENCE CONTEST – GET OUT THE VOTE!
Developed social media driven site
to help Intel share its commitment
to education
Organic traffic was low, averaging
5,000 uniques a month
Developed science competition
with sharing tools to encourage
students’ friends to get the vote out
Traffic grew as much as 20 fold
during these contests, which are
now a regular feature

15. 15
KAY JEWELERS SHARED STORIES CAMPAIGN
With limited advertising and PR dollars,
we were challenged to use the web and
social media to expand the brand’s story
Given the emotional nature of the Open
Hearts line by Jane Seymour, I
concentrated on the personal story of
struggle and triumph as a way for
consumers to mirror Jane, and become
part of the brand
We expanded our viral efforts by
collecting cell numbers to send seasonal
messages, allowing people to personalize
Jane’s art and send greeting cards, and
by tying the effort to story-driven
Facebook and YouTube channels

16. 16
INTEL “WATCH YOUR SUNFLOWER GROW”
Intel developed a new lead-free
process to make chips
I was challenged to develop a viral
campaign to make this something
people experience and want to
share
The sunflower field was born –
46,000 people planted a sunflower
and watched it grow through five
stages
The growth was geometric as
people shared their flowers with
others – the empty field was filled
in weeks

17. 17
GEORGE FOREMAN GRILLS “HELP YOUR FAVORITE
CONTESTANT”
This brand was especially interested in
the country's interest in dieting and weight
loss, and wanted to do something unique
on the web to leverage that intensity
I came up with the idea of a Web TV
show (this was in 2007 before they took
off) where people would choose
contestants, follow them, help them by
submitting tips and recipes
The biggest measure of the show’s
success is that in the depths of the
financial meltdown, the $150 grill featured
in the show BEAT sales expectations

18. 18
RIGHT MANAGEMENT –
WORLDWIDE SITE BUILD WITH FULL SOCIAL MEDIA PROGRAM
Site builds in 19 languages for 27
countries
Social media thought leadership
campaign across all major
channels
Site views up 300%
Community creation and
outreach via original content
cross-promoted between
channels

19. 19
I also helped the client extend the
branding and thought leadership to a
variety of other thought leadership
and social media channels.
RIGHT MANAGEMENT –
WORLDWIDE SITE BUILD WITH FULL SOCIAL MEDIA PROGRAM

20. 20
JPMORGAN CHASE – CORPORATE RESPONSIBILITY
CAMPAIGN
Helped manage response to
pending credit card legislation
Encouraged consumer
responsibility via online
application to help manage
holiday expenses

21. 21
DEPARTMENT OF VETERANS AFFAIRS – LOCATION AND NEEDS-
DRIVEN SITE
Chief architect of new website
for Department of Veterans
Affairs
Helped the VA move toward a
more human, needs-based
approach
Introduced idea of location
based interactive help