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           Evolution of your
                Design
Iteration & You
Designing Adaptable Websites
Daniel Burka – Digg Creative Director – Pownce Co-founder
Credit: Martin_Heigan




  Your design sucks
Trust me, you can do better
Credit: Mark Trammell
                              aka chasingfun




       Are you in or out?
contract work   vs   in-house design
Read this book
Stewart Brand - How Buildings Learn
High road
  architecture
High road
  website
Low road
 architecture
Low road
   Website
Look what you can do!
Build yourself a castle in no time!
Establish a visual language
   Avoid the Tower of Babel
Example from Pownce
Mezzoblue         Mozilla   Digg
(thanks Dave!!)
Desire paths
                       Don’t try to predict everything




Credit: Phil Gyford
Adapt to Scale
It’s a great problem to have
Subtraction is iteration too
Try to remove as much as you add




                                   Credit: Rev Dan Catt
Realign, don’t Redesign
Cameron Moll is clever




Credit: kk+ (flickr)
“Every time I hear a designer say the word
    innovation I reach for my revolver....
   so I can shoot them in the face”
                              Stuart Butterfield, Flickr
                                    March, 2008
Make time for iteration
    Don’t overbook yourself on new stuff
    Don’t hesitate to release




Credit: Jeremy Keith
Don’t panic!
Listen and learn carefully before reacting
Low road design is much easier to adapt

Realign, don’t redesign

Create a visual language and iterate it
You can’t predict all eventualities

Remove as much as you add

Don’t be over reactive

Make time for iteration
A case study

Digg comments system
                 2005-2008
2005
Doesn’t scale   2005
Limited functionality
Doesn’t scale           2005
Data isn’t very compact
Limited functionality
Doesn’t scale             2005
Design is awfully literal
Data isn’t very compact
Limited functionality
Doesn’t scale               2005
2006
Still doesn’t scale that well   2006
Nesting confuses novices
Still doesn’t scale that well   2006
Nesting too basic for experts
Nesting confuses novices
Still doesn’t scale that well   2006
Top posting rampant
Nesting too basic for experts
Nesting confuses novices
Still doesn’t scale that well   2006
2007
Scales! ... but slower UI   2007
Nesting! ... but cluttered
Scales! ... but slower UI    2007
Interactions awkward
Nesting! ... but cluttered
Scales! ... but slower UI    2007
Hard to locate your comments
Interactions awkward
Nesting! ... but cluttered
Scales! ... but slower UI      2007
2008
Scales better... much faster   2008
More functionality, less clutter
Scales better... much faster       2008
Interactions stronger
More functionality, less clutter
Scales better... much faster       2008
Start looking for cracks...
Interactions stronger
More functionality, less clutter
Scales better... much faster       2008
Adapt to survive
If iterative design isn’t instinctual, be convincing
Thanks! Questions?
 Slides will be on deltatangobravo.com

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Daniel Burka - Iterative Design Strategies