In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.

1. FOUNDED IN 2011, BLUE TRIANGLE'S HELPS ONLINE
BUSINESSES THROUGH THEIR PLATFORM, WHICH
"COMBINES REAL-TIME MARKETING ANALYTICS WITH
BEST-IN-CLASS PERFORMANCE MANAGEMENT", TO
IMPROVE THE IMPACT ON REVENUE.
COOL VENDOR IN
DIGITAL
COMMERCE, 2017
"I don't know
how much impact it really had."
Nevertheless, they promote it by
talking a lot about it and naming it on
their website. Especially the
marketing-department benefits from
the CV.
THE COOL VENDOR
ANALYST RELATIONSHIP
They don't really have an Analyst
Relationship as they had only
spoken to one analyst by now.
"We haven't reached out to anybody.
Right now we're really kind of focused
on product development and sales and
less emphasis on marketing."
Blue Triangle thinks a follow-up
call with the analysis about one
year after winning the CV would
be useful.
MORE DETAILS ON COOL VENDOR FORUM 2018:
HTTP://WWW.GARTNEROBSERVATORY.ORG/
GARTNER OBSERVATORY, A UEBS RESEARCH
PROJECT