R&D returns are essential for corporations to survive in today's competitive marketplace. However, many entities are unable to tap into the potentials of firm’s R&D investment. This presentation provides insights to measures that can help firms delivering effectiveness of their R&D investment. The theme is presented from program management perspective and can be very effective for many organizations especially those with R&D investment in complex system or embedded system products.

2. Key Elements
1. Behavioral Competence
2. Strategy
3. MRR/BRR
4. NPI Process Improvement
5. Projects/Programs success rate
6. R&D cost of innovation
7. Profitability of Products
8. Communication & collaboration
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3. Behavioral Competence
0 Proactive Competence.
0 Creative Competence.
0 Sustainability Values.
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4. Strategy
0 Business Objective & Goal
Alignment
0 Data Driven Decision:
0 Qualitative & Quantitative
0 Responsiveness & Accountability
0 Organizational Commitment
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5. MRR/BRR
0 Market Requirement Review (MRR)
0 Competitions & Customers
0 Market Window & Forecast
0 Strategic Driver
0 Launch Strategy and Penetration
0 Business Requirement Review
(BRR)
0 Cost Analysis/NPV
0 Business Case/Judgment
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6. New Product Introduction (NPI)
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7. NPI Process Improvement
0 Continuous improvement & Capability
Building
0 SW & HW development Process
0 Supplier & Engineering Procurement
Process
0 Documentation Control
0 Test Engineering Process
(EVT/DVT/STRE/MFG Tests)
0 DFM/DFT & Compliance process
0 Change & Scope Management
0 Cross Functional Team Leadership
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8. NPI Management: Do and Don’t (s)
0 Do:
0 Open Communication & Collaboration
0 Comprehensive Whole: Process
0 Utilize Technical Program Management
0 Manage Task/Risk/Problems
0 Develop team spirit
0 Keep Learning & improve
0 Don’t
0 Babysit & Hide things
0 be Bossy & speak on things you do not know
0 Facilitate blame-game & Complicate things
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9. Program Success: Do & Don’t (s)
0 Do:
0 Get out of imposing things: PMBOK/CMMI
0 Continuous Improvement & Manage
Development Cost
0 Manage Ambiguity & Create Sense of Urgency.
0 Manage Sponsor’s expectation.
0 Understand things before creating
burdensome processes
0 Don’t
0 Get between software and hardware unless
needed.
0 Impose rigidity and bureaucratic hurdle
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10. R&D Cost of Innovations
0 Econometric Strategy
0 Productivity & Investment
0 Human Capitol
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11. Product Profitability
0 Analyze Product Behavior
0 Cost of doing business
0 Improve Profit Margin
0 Profitability Analysis &
Metrics
0 Performance Benchmark
(top, industry average, laggard ..)
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12. Communication & Collaboration
0 Foster Communication
0 Develop Effective Sharing
0 Integrate Design Centers
0 Develop Mutual Interest
0 Develop & Manage Checklist
0 Manage Risk in collaboration
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13. Thank You
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