Cutler Standing On The Horizon At Baruch
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The document discusses new trends in digital marketing. It notes that the future of advertising is now, with marketing and products converging in the consumer's experience. Transparency has replaced honesty, and marketing now focuses on connecting with consumers through distribution, advertising, and customer relationship management rather than just product and packaging. It suggests marketers collaborate with consumers to create valuable products and content that deliver utility and make people's lives better.
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Cutler Standing On The Horizon At Baruch
- 1. Standing On The Horizon 9/17/2008 A discussion about new media DIGITAL (INTERNET) MARKETING (MKT 9780) Instructor: Dorian Benkoil Guest Speaker David Cutler Oasis Technology Partners www.otpartners.com
- 3. What’s on the Marketing Horizon What’s on the Marketing Horizon?
- 4. You Are Standing On It
- 5. THE FUTURE OF ADVERTISING
- 6. THERE ISN’T ANY.
- 7. THE END
- 8. THE FUTURE OF MARKETING IS HERE…
- 14. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
- 15. NEW MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM
- 18. What Can You Do About It?
- 19. Fish Where The Fish Are… Be The Fish
- 20. Join The Playground del.icio.us
- 21. What They Want Versus What You Want
- 24. Learn What You Know www.EatMedia.com
- 25. New Ways of Thinking
- 30. Amazon.com
- 32. HOW CAN YOU CREATE BRAND FANS?
- 33. DELIVER VALUE THROUGH MARKETING.
- 34. OR, MORE SIMPLY PUT…
- 35. MAKE PEOPLES’ LIVES BETTER.
- 36. SO HOW CAN WE DO THIS?
- 38. BUILD THE MARKETING INTO THE PRODUCT.
- 39. MAKE THE PRODUCT SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT.
- 41. THE (VALUABLE) PRODUCT IS THE MARKETING
- 42. THE (COOL) PRODUCT IS THE MARKETING
- 43. THE (UNIQUE) PRODUCT IS THE MARKETING
- 44. The (UTILITY) PODUCT IS THE MARKETING
- 46. What Works (Thanks Code + Theory)
- 47. GREAT. BUT MY PRODUCT ISN’T COOL.
- 48. WHAT CAN I DO???
- 49. WELL, FRANKLY YOU’RE SCREWED.
- 51. HOW DO WE CREATE THIS KIND OF MARKETING?
- 52. OBSERVE + LISTEN
- 53. ENGAGE
- 54. ASK THEM! Duh.
- 56. COLLABORATION AGENCY CONSUMERS COMPANY INFORMATION & INPUT INSIGHTS & IDEAS INNOVATION & CONTENT BETTER BRANDS
- 57. COLLABORATION
- 58. We Trust Each Other Most – So…?
- 59. Crowd Sourcing With Revenue $haring
- 60. You Are In The Right Market
- 61. ADD VALUE THROUGH CONTENT.
- 62. THEY WILL PAY FOR GREAT CONTENT.
- 63. CONTENT IS THE NEW CURRENCY
- 66. A Marketplace for remote access application support www. HelpGuest .com
- 67. IF YOU ONLY REMEMBER ONE THING…
- 68. NEW MARKETING = MAKING PEOPLES’ LIVES BETTER.