Presentation delivered in a webinar on April 29th. The focus is on the benefits of data replication as a service. Informatica Cloud Services is a true SaaS solution that can be used with Salesforce.com as well as other applications, databases, and files.

1. Data Replication as a Service www.informaticacloud.com Darren Cunningham, Informatica Cloud Marketing Ron Lunasin, Informatica Cloud Product Management

2. Integration Drives Cloud Application Success Greater Adoption Stronger Connection More Business Value Having Salesforce without integration is like having a house on a beautiful island, with no way to get there. 5-Star Review for Informatica Cloud Services “ ”

4. Today’s Focus: Data Replication Identify Specific Objects 2 Determine Use Case Establish Replication Schedule 2 We’re using Informatica Cloud Services to replicate millions of rows of data from Salesforce to a centralized database running on Amazon EC2. Stephen Brown, Telegraph Media Group “ ” 1

6. Identify Specific Objects

7. Establish Replication Schedule

8. Cloud Integration Options Outsource Cloud Services On-Premise Tools for IT 3 4 2 Hand Code You need to consider integration for what it is: the mother of all single points of failure . “ ” David Linthicum Author, Cloud Computing and SOA Convergence in Your Enterprise 1

9. Informatica Cloud Services www.informaticacloud.com True SaaS Integration Proven Customer Success Kendall Collins, CMO “ Informatica’s focus on customer success and innovative technology has earned them the top spot for data integration on the AppExchange . ” Designed for Line of Business Users

10. Informatica Cloud Demonstration Your Company DB/File Interfaces RDS www.informaticacloud.com Data Replication for Compliance Data Replication for Business Intelligence Data Replication for EDW Secure Agent 1 3 2

12. Data Replication Success Stories Implemented Informatica Cloud Services Data Replication Service to automatically extract timely, consistent data from Salesforce Assured data in corporate reporting system is accurate, consistent and timely automatically Automated data replication every 5 minutes, 20 minutes, and daily archival / backup “ If you are building a new Force.com application with complex data replication requirements and you need to move data in a quick, efficient and manageable way, who do you turn to?” Implemented Informatica Data Replication service DRS to keep an up-to-the minute copy of Salesforce.com in a local database to preserve functionality of custom applications that were previously integrated with SalesLogix Within an hour they had “live” Salesforce data in a local SQL Server database and had developed the outer joins and reports they required. Fully automated ‘set and forget’ solution operates on predefined schedule and requires no ongoing staff/maintenance Synchronizing Implemented Informatica Cloud Services to replicate Salesforce for reporting Robust external customer reporting from Salesforce.com and back office systems 360-degree shared views of assets, brokerage data, and customer information Leveraged investment and skills in existing business intelligence (BI) tools by replicating Salesforce.com data locally Dealer Services

13. TMG: Data Replication as a Cloud Service We’re using Informatica Cloud Services to replicate millions of rows of data from Salesforce to a centralized database running on Amazon EC2. ” “

15. Resources www.informaticacloud.com