What are the Top 10 Myths in the telecoms industry? Presentation given by Dean Bubley at Comptel Nexterday North anti-seminar in Helsinki, Nov 2015. Be careful with terms like pipes, OTT, seamless WiFi, agility, subscriptions and more....

1. Top 10 Telecom Myths
Dean Bubley, Disruptive Analysis
Comptel Nexterday North, November 2015
dean.bubley@disruptive-analysis.com @disruptivedean
Images from Pixabay.com or ©Dean Bubley

2. About Disruptive Analysis
 Tech/telecom analyst house & strategic consulting firm
 Cross-silo, contrarian, independent
 Futurism, Forecasting & anti-forecasting
 Focus: Voice/video, WebRTC, 4G/5G, Telco biz models & regs
 Consultant & advisor to telcos, vendors, regulators & investors
 Speaker at 30+ events per year in Europe, US & Asia
Twitter @disruptivedean Blog: disruptivewireless.blogspot.com
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3. Myth: Innovation needs standards & interoperability
Standard
Services
Evolution
Digital
Innovator
&
incubator
Partners &
packaged
Solns
Integration
& APIs
Business
& verticals
focus
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4. Myth: Telcos understand user needs & purpose
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5. Myth: Networks are pipes
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6. Myth: Networks are truly aware of applications
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7. Myth: 50bn “things” need the Internet (or mobile)
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Source: RGBstock.com

8. Myth: Network services need subscriptions
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AmenityAPI-based
Owned
outright
Peer-to-peerSponsored Transactional

9. Myth: WiFi / cellular should be “seamless”
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10. Myth: NFV/SDN virtualisation will make telcos “agile”
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Organisation & Process
Investors & Risk
Legal & Regulatory
Procurement
Collaboration &
Partnership

11. Example: Regulation and “agility” don’t mix
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Mentions
“Regulation” 41
“Innovation” 15
“Design” 4+1
“Software” Zero
“Developers” Zero
NFV / SDN Zero
Agile / agility Zero

12. Myth: Telcos vs “OTT” isn’t a level playing field
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13. Myth: All Voice & Video = “Calls”
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14. Sub-Myth: Minutes equal value/quality
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0
20
40
60
80
100
120
140
160
0% 20% 40% 60% 80% 100%
Length,
mins
10 Worst
Movies of
2015
10 Best
Movies of
2015
Rotten
Tomatoes
Rating

15. Conclusion: Engineering needs to meet Design
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16. www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
information@disruptive-analysis.com
Skype:disruptiveanalysis
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