SlideShare una empresa de Scribd logo
1 de 29
Descargar para leer sin conexión
8 Social Media Steps for your
  Business or Organisation




               c
8 Social Media Steps for your
  Business or Organisation


           Listen!
What are they saying about you
  and how will you respond?
8 Social Media Steps for your
        Business or Organisation
●
  The future of business engagement on all levels is
inherently social.
●
  It's where your customers dwell and is now the first
language of the next generation of consumers and
employees alike.
●
 Is your organisation having open dialogue with its
customers?
●
 Good preparation and planning for the growth of Social
Media is now of critical importance.
1. Evaluate


Take the time to understand where Social Media best fits
your organisation and how to integrate it seamlessly into
                  your existing goals.

You're not reinventing wheels for Social Media, just using
        it to make the ones you have turn faster.
1. Evaluate

   Where will it allow you to reach the customers or
stakeholders who most crave deeper, richer dialogue?

How are you going to measure and quantify the success
                  of Social Media?

Look beyond vanity metrics such as Likes and Follows
 and try to find a direct link between conversation and
                       conversion.
1. Evaluate


Focus on influence and analytics over inflating a group
                size or follower base.

 What can you reasonably afford to dedicate to social
         media in terms of time and tools?

The allocation of human resources is far and away the
      most significant cost tied to Social Media.
1. Evaluate


    Look deeper than the usual social suspects like
               Facebook and Twitter.

Look to other platforms, like LinkedIn or Pinterest, where
 you may have existing communities of powerful unpaid
    social advocates already at work on your behalf.
2. Organise



Your Social Media tools should be able to grow along
with you, enabling extra growth by being modular and
   flexible to facilitate even further decentralisation,
              expansion and conversation.
3. Listen & Learn


Conversations are happening about your brand whether
               you're a part of it or not.

  If by chance they're not, they're talking about your
                     competitors.

                 Don't get left behind!
3. Listen & Learn



Your brand is what people say about you when you're not
                      in the room.

 Social Media gives you an opportunity not only to be in
 the room but to take an active role in the conversation
                         itself.
3. Listen & Learn




Better monitoring, listening and analysis of conversations
  and feedback could lead to changes in the way you
     conduct your business or run your organisation.
4. Engage


 The most important thing you can do is to acknowledge
the voice of the customer. Really hear and respect what
                     they are saying.

 If what you're hearing is a complaint, let them know a
 resolution is being sought, then follow through on that
                       resolution.
4. Engage


          Make sales through engagement.

  The age old sales maxim, make a friend first, a sale
second, still applies to Social Media, only even more so
   due to Social Media's ability to amplify positive, or
                 negative, experiences.
4. Engage


61 percent of consumers use Social Media to look for
                    discounts.

  Social Media is obviously a great way to highlight
promotions and deals, but make them appropriate and
              relevant to your brand.
4. Engage



       Why would a bakery give away an iPad?

Promotions of this kind are common and can build vanity
 metrics such as Likes or Follows, but those need to be
             balanced with engagement.
4. Engage




With B2C Social Media's custom URL parameters,
 we can track conversions arising directly from your
      posts to Twitter, Facebook or LinkedIn.
5. Collaborate


Don't be frightened to share your knowledge and learn
                      from others.

 Keep an ongoing loop of discovery and dissemination
 where best practices, positive messaging or common
questions are put forward for comment or collaboration.
6. Secure


Fear over losing control is an understandable barrier to
 implementing Social Media across an organisation.

It is important to note that errant posts and mistakes are
                    entirely preventable.

B2C Social Media uses secured profiles to put a solid
            measure of prevention in place.
7. Measure Return on Investment


It does not need to be difficult to communicate value, or
    to make important decisions related to the use or
              investment in Social Media.

 Tie Social Media to the big picture by linking it to your
                     general goals.
7. Measure Return on Investment


 Build the capacity for measurement into every
                  social action.

Track the path from social message to conversion
 and attach a value to individual social messages
       against key performance indicators.
7. Measure Return on Investment


 See which social platforms perform best against
          certain kinds of messaging.

Analyse which platform is driving more revenue per
 message and understand what times of day work
      best for which kinds of communication.
7. Measure Return on Investment



B2C Social Media generate statistics for monthly
 reports so we can analyse that data to optimise
        future strategies and messaging.
8. Amplify



   One of the benefits of good measurement and
understanding of your data is the ability to hone your
messaging and understand what did and didn't work
            from a content perspective.
8. Amplify



    The organic social is testing your content for you.


Paid social allows you to commit dollars with data-backed
         belief in your programs and messaging.
8. Amplify



Invest in promoted tweets, accounts or trends across
   social platforms or accounts that have already
            demonstrated the highest yield.
Conclusion



One day, in the not-too-distant future, there will be no
                more social business.

Social will simply be business, and business will simply
                       be social.
Conclusion



With the next generation of consumers and employees
 adopting social as their media of choice, the future of
business and the future of social are inextricably linked.
                    The time is now.
Meanwhile, at the bakery...




   Instead of giving away iPads...
Contact

       Dean Parry
       0417 394 452
       03 6223 6091
dean@b2csocialmedia.com.au


            c

Más contenido relacionado

La actualidad más candente

Measuring Social Media for Brand Awareness
Measuring Social Media for Brand AwarenessMeasuring Social Media for Brand Awareness
Measuring Social Media for Brand AwarenessHootsuite
 
Email marketing
Email marketingEmail marketing
Email marketingAdCMO
 
How to use pinterest for business
How to use pinterest for businessHow to use pinterest for business
How to use pinterest for businessOana Turturica
 
Workbook measuring the impact of social media
Workbook   measuring the impact of social mediaWorkbook   measuring the impact of social media
Workbook measuring the impact of social mediaNuno Fraga Coelho
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communicationsMedia Manoeuvres
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media SolutionsAriel Dagan
 
Social mediateamguide
Social mediateamguideSocial mediateamguide
Social mediateamguideLUONG NGUYEN
 
30 ideas fo your 2012 social media plan
30 ideas fo your 2012 social media plan30 ideas fo your 2012 social media plan
30 ideas fo your 2012 social media planSocial You, S.L.
 
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaB2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingpeacheydays
 
Understanding Analytics With Twitter
Understanding Analytics With TwitterUnderstanding Analytics With Twitter
Understanding Analytics With TwitterChidi Okereke
 
The 7 whiteboard sessions every social media strategist needs to have in 2012
The 7 whiteboard sessions every social media strategist needs to have in 2012The 7 whiteboard sessions every social media strategist needs to have in 2012
The 7 whiteboard sessions every social media strategist needs to have in 2012Valentin Vesa
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 
SOCIAL MEDIA NETWORKING: START SOLVING PROBLEMS
SOCIAL MEDIA NETWORKING: START SOLVING PROBLEMSSOCIAL MEDIA NETWORKING: START SOLVING PROBLEMS
SOCIAL MEDIA NETWORKING: START SOLVING PROBLEMSStuartJDavidson.com
 
Social Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the MoonSocial Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the MoonYasin Güler
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadclubvgsom
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
 
Digital Business Introduction
Digital Business IntroductionDigital Business Introduction
Digital Business IntroductionLisa Harris
 

La actualidad más candente (20)

Measuring Social Media for Brand Awareness
Measuring Social Media for Brand AwarenessMeasuring Social Media for Brand Awareness
Measuring Social Media for Brand Awareness
 
Email marketing
Email marketingEmail marketing
Email marketing
 
How to use pinterest for business
How to use pinterest for businessHow to use pinterest for business
How to use pinterest for business
 
Workbook measuring the impact of social media
Workbook   measuring the impact of social mediaWorkbook   measuring the impact of social media
Workbook measuring the impact of social media
 
Interactive marketing Vlerick M³
Interactive marketing Vlerick M³Interactive marketing Vlerick M³
Interactive marketing Vlerick M³
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communications
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media Solutions
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social mediateamguide
Social mediateamguideSocial mediateamguide
Social mediateamguide
 
30 ideas fo your 2012 social media plan
30 ideas fo your 2012 social media plan30 ideas fo your 2012 social media plan
30 ideas fo your 2012 social media plan
 
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaB2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Understanding Analytics With Twitter
Understanding Analytics With TwitterUnderstanding Analytics With Twitter
Understanding Analytics With Twitter
 
The 7 whiteboard sessions every social media strategist needs to have in 2012
The 7 whiteboard sessions every social media strategist needs to have in 2012The 7 whiteboard sessions every social media strategist needs to have in 2012
The 7 whiteboard sessions every social media strategist needs to have in 2012
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
 
SOCIAL MEDIA NETWORKING: START SOLVING PROBLEMS
SOCIAL MEDIA NETWORKING: START SOLVING PROBLEMSSOCIAL MEDIA NETWORKING: START SOLVING PROBLEMS
SOCIAL MEDIA NETWORKING: START SOLVING PROBLEMS
 
Social Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the MoonSocial Marketing: Launch Your Marketing to the Moon
Social Marketing: Launch Your Marketing to the Moon
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business
 
Digital Business Introduction
Digital Business IntroductionDigital Business Introduction
Digital Business Introduction
 

Destacado

Latin america and canada
Latin america and canadaLatin america and canada
Latin america and canadaShirley A
 
Holiday cooking and coping with diabetes
Holiday cooking and coping with diabetesHoliday cooking and coping with diabetes
Holiday cooking and coping with diabetesSummit Health
 
Introduction Benchlearningine Inclusion Study
Introduction Benchlearningine Inclusion StudyIntroduction Benchlearningine Inclusion Study
Introduction Benchlearningine Inclusion StudyTrudyTol
 
Fixed tackling sports concussions head on
Fixed tackling sports concussions head onFixed tackling sports concussions head on
Fixed tackling sports concussions head onSummit Health
 
Surgical Options for Weight Loss
Surgical Options for Weight LossSurgical Options for Weight Loss
Surgical Options for Weight LossSummit Health
 
Weight gain after 40 smg template
Weight gain after 40 smg templateWeight gain after 40 smg template
Weight gain after 40 smg templateSummit Health
 
Billing and insurance FAQ
Billing and insurance FAQBilling and insurance FAQ
Billing and insurance FAQSummit Health
 
Nesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vidNesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vidrmatza
 
The Arthritic Knee in the Middle-aged Athlete
The Arthritic Knee in the Middle-aged AthleteThe Arthritic Knee in the Middle-aged Athlete
The Arthritic Knee in the Middle-aged AthleteSummit Health
 
Research and pla
Research and plaResearch and pla
Research and plakjgourlay
 
Nesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vidNesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vidrmatza
 
Going home with baby
Going home with babyGoing home with baby
Going home with babySummit Health
 
Diabetes – Ask the Experts!
Diabetes – Ask the Experts!Diabetes – Ask the Experts!
Diabetes – Ask the Experts!Summit Health
 
Helping Children Cope After Hurricane Sandy
Helping Children Cope After Hurricane SandyHelping Children Cope After Hurricane Sandy
Helping Children Cope After Hurricane SandySummit Health
 
Introduction benchlearningine inclusionstudy
Introduction benchlearningine inclusionstudyIntroduction benchlearningine inclusionstudy
Introduction benchlearningine inclusionstudyTrudyTol
 
Return Investment
Return InvestmentReturn Investment
Return InvestmentDean Parry
 

Destacado (20)

Latin america and canada
Latin america and canadaLatin america and canada
Latin america and canada
 
Holiday cooking and coping with diabetes
Holiday cooking and coping with diabetesHoliday cooking and coping with diabetes
Holiday cooking and coping with diabetes
 
Handmade bookmark
Handmade bookmarkHandmade bookmark
Handmade bookmark
 
Osteoporosis
OsteoporosisOsteoporosis
Osteoporosis
 
De kleine lettertjes
De kleine lettertjesDe kleine lettertjes
De kleine lettertjes
 
Introduction Benchlearningine Inclusion Study
Introduction Benchlearningine Inclusion StudyIntroduction Benchlearningine Inclusion Study
Introduction Benchlearningine Inclusion Study
 
Fixed tackling sports concussions head on
Fixed tackling sports concussions head onFixed tackling sports concussions head on
Fixed tackling sports concussions head on
 
Surgical Options for Weight Loss
Surgical Options for Weight LossSurgical Options for Weight Loss
Surgical Options for Weight Loss
 
Weight gain after 40 smg template
Weight gain after 40 smg templateWeight gain after 40 smg template
Weight gain after 40 smg template
 
Billing and insurance FAQ
Billing and insurance FAQBilling and insurance FAQ
Billing and insurance FAQ
 
Nesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vidNesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vid
 
The Arthritic Knee in the Middle-aged Athlete
The Arthritic Knee in the Middle-aged AthleteThe Arthritic Knee in the Middle-aged Athlete
The Arthritic Knee in the Middle-aged Athlete
 
Research and pla
Research and plaResearch and pla
Research and pla
 
Presentation1
Presentation1Presentation1
Presentation1
 
Nesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vidNesa 2012 roy and ed no vid
Nesa 2012 roy and ed no vid
 
Going home with baby
Going home with babyGoing home with baby
Going home with baby
 
Diabetes – Ask the Experts!
Diabetes – Ask the Experts!Diabetes – Ask the Experts!
Diabetes – Ask the Experts!
 
Helping Children Cope After Hurricane Sandy
Helping Children Cope After Hurricane SandyHelping Children Cope After Hurricane Sandy
Helping Children Cope After Hurricane Sandy
 
Introduction benchlearningine inclusionstudy
Introduction benchlearningine inclusionstudyIntroduction benchlearningine inclusionstudy
Introduction benchlearningine inclusionstudy
 
Return Investment
Return InvestmentReturn Investment
Return Investment
 

Similar a B2C Social Media

Mr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media StrategyMr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media Strategyarabiansocialmedia
 
TPMC Social Media Initiative
TPMC Social Media InitiativeTPMC Social Media Initiative
TPMC Social Media Initiativeemmagarrett
 
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
 
Lead generation using social network
Lead generation using social networkLead generation using social network
Lead generation using social networkAnusonia Jose
 
Social media for professional services
Social media for professional servicesSocial media for professional services
Social media for professional servicesNeil Edwards
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketingniraj joshi
 
Social enterprise final pdf
Social enterprise final pdfSocial enterprise final pdf
Social enterprise final pdfEnvano
 
Developing your social media strategy in 7 steps
Developing your social media strategy in 7 stepsDeveloping your social media strategy in 7 steps
Developing your social media strategy in 7 stepsAudacious Leap
 
Social enterprise final pdf
Social enterprise final pdfSocial enterprise final pdf
Social enterprise final pdfEnvano
 
Social media and loyalty r1
Social media and loyalty r1Social media and loyalty r1
Social media and loyalty r1patrick dsouza
 
The Corporate Social Media Summit New York - Event Guide
The Corporate Social Media Summit New York - Event GuideThe Corporate Social Media Summit New York - Event Guide
The Corporate Social Media Summit New York - Event GuideUseful Social Media
 
Spredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideSpredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideTuristicae
 
Driving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessDriving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTBhjmorris
 
Journey to an engaged enterprise with Speakers Notes
Journey to an engaged enterprise   with Speakers NotesJourney to an engaged enterprise   with Speakers Notes
Journey to an engaged enterprise with Speakers NotesRod Brooks
 

Similar a B2C Social Media (20)

Mr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media StrategyMr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media Strategy
 
TPMC Social Media Initiative
TPMC Social Media InitiativeTPMC Social Media Initiative
TPMC Social Media Initiative
 
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
 
Lead generation using social network
Lead generation using social networkLead generation using social network
Lead generation using social network
 
Managing social media burnout
Managing social media burnoutManaging social media burnout
Managing social media burnout
 
Social media for professional services
Social media for professional servicesSocial media for professional services
Social media for professional services
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketing
 
Social enterprise final pdf
Social enterprise final pdfSocial enterprise final pdf
Social enterprise final pdf
 
Developing your social media strategy in 7 steps
Developing your social media strategy in 7 stepsDeveloping your social media strategy in 7 steps
Developing your social media strategy in 7 steps
 
BRAccSocialGuide1
BRAccSocialGuide1BRAccSocialGuide1
BRAccSocialGuide1
 
Social enterprise final pdf
Social enterprise final pdfSocial enterprise final pdf
Social enterprise final pdf
 
Wp socialmedia
Wp socialmediaWp socialmedia
Wp socialmedia
 
Social media and loyalty r1
Social media and loyalty r1Social media and loyalty r1
Social media and loyalty r1
 
The Corporate Social Media Summit New York - Event Guide
The Corporate Social Media Summit New York - Event GuideThe Corporate Social Media Summit New York - Event Guide
The Corporate Social Media Summit New York - Event Guide
 
Driving sales 10 14-09
Driving sales 10 14-09Driving sales 10 14-09
Driving sales 10 14-09
 
Spredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideSpredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guide
 
Driving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessDriving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive Business
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Journey to an engaged enterprise with Speakers Notes
Journey to an engaged enterprise   with Speakers NotesJourney to an engaged enterprise   with Speakers Notes
Journey to an engaged enterprise with Speakers Notes
 

B2C Social Media

  • 1. 8 Social Media Steps for your Business or Organisation c
  • 2. 8 Social Media Steps for your Business or Organisation Listen! What are they saying about you and how will you respond?
  • 3. 8 Social Media Steps for your Business or Organisation ● The future of business engagement on all levels is inherently social. ● It's where your customers dwell and is now the first language of the next generation of consumers and employees alike. ● Is your organisation having open dialogue with its customers? ● Good preparation and planning for the growth of Social Media is now of critical importance.
  • 4. 1. Evaluate Take the time to understand where Social Media best fits your organisation and how to integrate it seamlessly into your existing goals. You're not reinventing wheels for Social Media, just using it to make the ones you have turn faster.
  • 5. 1. Evaluate Where will it allow you to reach the customers or stakeholders who most crave deeper, richer dialogue? How are you going to measure and quantify the success of Social Media? Look beyond vanity metrics such as Likes and Follows and try to find a direct link between conversation and conversion.
  • 6. 1. Evaluate Focus on influence and analytics over inflating a group size or follower base. What can you reasonably afford to dedicate to social media in terms of time and tools? The allocation of human resources is far and away the most significant cost tied to Social Media.
  • 7. 1. Evaluate Look deeper than the usual social suspects like Facebook and Twitter. Look to other platforms, like LinkedIn or Pinterest, where you may have existing communities of powerful unpaid social advocates already at work on your behalf.
  • 8. 2. Organise Your Social Media tools should be able to grow along with you, enabling extra growth by being modular and flexible to facilitate even further decentralisation, expansion and conversation.
  • 9. 3. Listen & Learn Conversations are happening about your brand whether you're a part of it or not. If by chance they're not, they're talking about your competitors. Don't get left behind!
  • 10. 3. Listen & Learn Your brand is what people say about you when you're not in the room. Social Media gives you an opportunity not only to be in the room but to take an active role in the conversation itself.
  • 11. 3. Listen & Learn Better monitoring, listening and analysis of conversations and feedback could lead to changes in the way you conduct your business or run your organisation.
  • 12. 4. Engage The most important thing you can do is to acknowledge the voice of the customer. Really hear and respect what they are saying. If what you're hearing is a complaint, let them know a resolution is being sought, then follow through on that resolution.
  • 13. 4. Engage Make sales through engagement. The age old sales maxim, make a friend first, a sale second, still applies to Social Media, only even more so due to Social Media's ability to amplify positive, or negative, experiences.
  • 14. 4. Engage 61 percent of consumers use Social Media to look for discounts. Social Media is obviously a great way to highlight promotions and deals, but make them appropriate and relevant to your brand.
  • 15. 4. Engage Why would a bakery give away an iPad? Promotions of this kind are common and can build vanity metrics such as Likes or Follows, but those need to be balanced with engagement.
  • 16. 4. Engage With B2C Social Media's custom URL parameters, we can track conversions arising directly from your posts to Twitter, Facebook or LinkedIn.
  • 17. 5. Collaborate Don't be frightened to share your knowledge and learn from others. Keep an ongoing loop of discovery and dissemination where best practices, positive messaging or common questions are put forward for comment or collaboration.
  • 18. 6. Secure Fear over losing control is an understandable barrier to implementing Social Media across an organisation. It is important to note that errant posts and mistakes are entirely preventable. B2C Social Media uses secured profiles to put a solid measure of prevention in place.
  • 19. 7. Measure Return on Investment It does not need to be difficult to communicate value, or to make important decisions related to the use or investment in Social Media. Tie Social Media to the big picture by linking it to your general goals.
  • 20. 7. Measure Return on Investment Build the capacity for measurement into every social action. Track the path from social message to conversion and attach a value to individual social messages against key performance indicators.
  • 21. 7. Measure Return on Investment See which social platforms perform best against certain kinds of messaging. Analyse which platform is driving more revenue per message and understand what times of day work best for which kinds of communication.
  • 22. 7. Measure Return on Investment B2C Social Media generate statistics for monthly reports so we can analyse that data to optimise future strategies and messaging.
  • 23. 8. Amplify One of the benefits of good measurement and understanding of your data is the ability to hone your messaging and understand what did and didn't work from a content perspective.
  • 24. 8. Amplify The organic social is testing your content for you. Paid social allows you to commit dollars with data-backed belief in your programs and messaging.
  • 25. 8. Amplify Invest in promoted tweets, accounts or trends across social platforms or accounts that have already demonstrated the highest yield.
  • 26. Conclusion One day, in the not-too-distant future, there will be no more social business. Social will simply be business, and business will simply be social.
  • 27. Conclusion With the next generation of consumers and employees adopting social as their media of choice, the future of business and the future of social are inextricably linked. The time is now.
  • 28. Meanwhile, at the bakery... Instead of giving away iPads...
  • 29. Contact Dean Parry 0417 394 452 03 6223 6091 dean@b2csocialmedia.com.au c