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Dean Whitney
Àir . l . côn




     (
aero - the air
icon - to look like
a b c d e f g h i j k l m n o p q r s t u v w x y z
Why is 90% of science
                     fiction writing crap?

                        Sturgeon’s Law




Theodore Sturgeon
                    90%
                      of everything is crap!
Market Maturity




technology    features    experience
people are looking for?
Products, Services, Talent...
What happens when they find

      YOU?
What % of that
  audience...
  Connects
Does business
Tells someone
 Remembers
   Thinks...
Business or Personal
talent            values              people



                brand
    strengths                ideals




                experience
AWESOME
80 Milliseconds
"Within 80 milliseconds their
visual cortex responds as they
perceive the choice items, A
little later, regions of the brain
associated with memory and
speech become active."
Dr. Steven Rose, director of the brain and behavior research
group and professor of biology at the Open University.
AWESOME
 
How do you do that?
What brands are successful at
   doing the same thing?
Logo
 Colors
Graphics
Images
Consistent
Logo
 Website
Facebook
  Twitter
 LinkedIn
 Google+
ask
Theodore Sturgeon
How will you be in the 10%?
Aericon is a full service digital marketing
                                 agency headquartered in Boston, MA.
                                 We provide integrated strategy, creative
                                 and technology services to deliver results
                                 oriented agile digital marketing programs.


                                 www.aericon.com
Dean Whitney 617-379-6769        HEADQUARTERS

@deanwhit dwhitney@aericon.com   60 State Street, Suite 700
                                 Boston, Massachusetts 02109
                                 Toll free: +1 (800) 960-0553
                                 Fax: +1 (617) 379-6276


                                 WEST COAST

                                 800 W. El Camino Real, Suite 180
                                 Mountain View, CA USA 94040
                                 Phone: + 1 (650) 453-2050
                                 Fax: + 1 (650) 318-5345


                                 ASIA/PACIFIC

                                 Four Seasons Towers
                                 8 Finance Street, Suite B1907
                                 Central, Hong Kong S.A.R., PR China
                                 P: + 852 8175 8105
                                 F: + 852 8175 8106

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Branding Basics

  • 2. Àir . l . côn ( aero - the air icon - to look like
  • 3.
  • 4.
  • 5. a b c d e f g h i j k l m n o p q r s t u v w x y z
  • 6. Why is 90% of science fiction writing crap? Sturgeon’s Law Theodore Sturgeon 90% of everything is crap!
  • 7. Market Maturity technology features experience
  • 8.
  • 11. What happens when they find YOU?
  • 12. What % of that audience... Connects Does business Tells someone Remembers Thinks...
  • 13.
  • 15. talent values people brand strengths ideals experience
  • 17. 80 Milliseconds "Within 80 milliseconds their visual cortex responds as they perceive the choice items, A little later, regions of the brain associated with memory and speech become active." Dr. Steven Rose, director of the brain and behavior research group and professor of biology at the Open University.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.  
  • 29. How do you do that?
  • 30. What brands are successful at doing the same thing?
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Logo Website Facebook Twitter LinkedIn Google+
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. ask
  • 59. How will you be in the 10%?
  • 60.
  • 61. Aericon is a full service digital marketing agency headquartered in Boston, MA. We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs. www.aericon.com Dean Whitney 617-379-6769 HEADQUARTERS @deanwhit dwhitney@aericon.com 60 State Street, Suite 700 Boston, Massachusetts 02109 Toll free: +1 (800) 960-0553 Fax: +1 (617) 379-6276 WEST COAST 800 W. El Camino Real, Suite 180 Mountain View, CA USA 94040 Phone: + 1 (650) 453-2050 Fax: + 1 (650) 318-5345 ASIA/PACIFIC Four Seasons Towers 8 Finance Street, Suite B1907 Central, Hong Kong S.A.R., PR China P: + 852 8175 8105 F: + 852 8175 8106