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The Story of Colorful Choices

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This presentation describes what may be the simplest nutrition program ever — no calorie counting, no fat gram tabulating, no weighing or measuring. Just easy-to-remember daily selections of colorful produce — more than 120 to choose from! No other nutrition campaign reaches more participants, more easily, with better results than Colorful Choices™.

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The Story of Colorful Choices

  1. 1. by Dean Witherspoon The Story of © Health Enhancement Systems The World’s Most Successful Worksite Wellness Healthy Eating Program
  2. 2. NUTRITION isalittlelike POLITICS:
  3. 3. Peoplegetreallyworkedupaboutthe “rightness”oftheirposition.
  4. 4. Andtheygetespeciallydefensiveaboutthingsthey’ve cometobelievebecausetheUSDA,AcademyofNutrition andDietetics,orAmericanHeartAssociationsays thisorthatistherightwaytoeat.
  5. 5. Thenyoupointoutthatinmanyworldcultures, individualmorbidityandmortalityarelowerthanintheUS andtheirdietsdon’tcomeclosetothesesupposedbest practicerecommendations.
  6. 6. Sotheygetevenmoredefensive, suggestingthere’ssomeotherexplanationforthediscrepancy—or simplythatAmericansaren’tfollowingtheirownauthoritativeguidelines.
  7. 7. Giventhatmuchistrue,doesitreally matterwhattheguidelinessay? Ifwecan’tgetpeopletofollowthem, whatgoodarethey?
  8. 8. Sowesetouttocreateanutritionprogram thatpeoplewouldfollow, whileavoidingthecontroversyandemotion.
  9. 9. Ourgoalwasn’tto createthedefinitive campaignthat solvedallofmodern society’snutrition challenges…
  10. 10. …buttodesign somethingsimple, effective,andfunthat shiftedeatingpatterns inahealthier direction.
  11. 11. Wewantedsomethingthat nearlyeveryonecoulddo —withoutconcernforcalories,fatgrams, weighingormeasuring,pointsystems,exchanges, andalltheotherthingstypically associatedwithanutritionprogramthat nooneevercontinuesafteritends.
  12. 12. Theresultis…
  13. 13. ColorfulChoicesinspiresparticipantstoeataminimumof 3vegetableservingsand2fruitservings eachdayacrosstherainbowofcolors—andindoingso, achieveahealthieroveralldietthan80%oftheUSpopulation.
  14. 14. Theoutcomeshavebeennothingless thanstunning:
  15. 15. 100%increaseinproduce consumptionperparticipant (from2.5servings to5servingsaday) AND 82%eatingmore healthfullyasaresult ofparticipatingin ColorfulChoices
  16. 16. KeepItSimple
  17. 17. Weoccasionallyrunintoa potentialclientwhothinksthe programwouldn’tdoenoughto reinforceoverallhealthydiet. Theysuggestthatpeopleneed tobemoreawareof goodfats,badfats,calories, protein,fiber,dairy, etc.,etc.,etc.
  18. 18. Weaskwhy?
  19. 19. Ifwecangetparticipantsto putproducefirst,won’ttheir dietautomaticallyimprove? Isn’tthatthegoal? Dotheyreallywantorneed toknowtheUSDAguidelines forthisorthat?
  20. 20. Toprovetoourselvesthatwehadn’tjustgottenluckywith afewdozenclientsandabout 10,000participants…
  21. 21. …wewentbackand researched thehealthyeatingpatterns thatproducedthelowest ratesofheartdisease, cancer,andotherchronic conditionsinvarious populations.
  22. 22. Theresultisawhitepapertitled ProduceFirst:TheCompellingCase forSimplifyingWorkplaceNutrition Programs,whichreferencesmore than20studiessupportingthe ColorfulChoicesmodel.Itdispels themyththathealthyeatingneeds tobecomplicated.Andithighlights theoriginalwisdomandsimplicityof the5aDayforBetterHealthmessage promotedbytheCDCandtheProduce forBetterHealthFoundation.
  23. 23. Ifyouwantaprogramthatworksbecause it’ssimpleandfun, takealookatour2-minutepreviewvideoandsignup forano-obligationColorfulChoicesdemotoday.

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