The document provides tips for using Google Hangouts on Air to build thought leadership and authority. It recommends creating a long-term vision and understanding your target audience. Key steps include offering opportunities for guests and sponsors to participate, taking care of event details, preparing for the live event, and repurposing videos for ongoing value and relationships. Successful Hangouts can increase visibility, speaking opportunities, publicity and career growth.

1. Using Celebrity Hangouts on Air to
CreateThought Leadership & Instant Authority
#HangoutTips @Sparkle_Agency

3. “The interesting thing about thought leaders is not
only that they have weird, wacky and alternative
ideas that work, but they also have strong
enough ideas to transcend the inside-baseball
talk of their environments and educate the
general public. It’s not easy, but doing so will
mean a lifetime of speaking engagements, a
heavy social media following, and repeat trips on
Good Morning America.”
– Mashable: How to Become a Thought Leader

4. Makes You Stand Out From The Crowd
• When people are looking to hire, your name is
given as a leader & innovator in the space
• More paying speaking engagements
• More publicity with less qualifying interviews
• Easier to transition & grow in your career
• Easier to launch a business & make sales
• You appear to be the most valuable, and can
charge the highest rates of your competition

10. Up to 10 people presenting at once
Unlimited viewers, or segments of audience
Automatically archives video on YouTube
Live streaming anywhere & everywhere
Like a TV talk show or panel discussion
GETTING STARTED WITH
GOOGLE+ HANGOUTS

11. Hangout With Thought Leaders…
Is Like a Corporate Retreat or VIP Mastermind, Online
Escape From Everyday Distractions to Focus on Solutions

13. 6 Steps &
Power Tips
For Successful
Celebrity Hangouts on Air

14. Produce Your Signature Show To:
• Attract Celebrity Guests
• Build Unlimited Audiences
• Generate Sponsor Revenue
• Meet Business Objectives

15. “Plan for the future because that’s where
you’re going to spend the rest of your life.”
Mark Twain
1. Create Your
Long-Term
Vision

16. Hangout Sponsor Blueprint
• Create a single document, like a business plan, for
your Hangouts on Air show and what it will be
like in 18 episodes
• Everything about your show: audience, sponsors,
media channels, promotion, guests, frequency of
episodes
• Why people will watch
• How organizations can participate
http://theSparkleAgency.com/blueprint

17. “If you don’t know where you are going,
you might end up somewhere else.”
Yogi Berra
2. Understand
Your Target
Audience

18. • What do they really need, that you can give,
that they can’t get anywhere else?
• Who are the celebrities & influencers
associated with your cause?
• Which media channels already create content
around this conversation?

19. “Pretend every single person you meet has a sign around his
or her neck that says ‘make me feel important’. Not only will
you succeed in sales, you will succeed in life.”
Mary Kay Ash
3. Offer the
Opportunity to
Participate

20. • Outline the benefits of your show to their
specific work and challenges
• Offer to participate for free to start, to get
them involved with no risk and allow them to
experience the benefits of participating in
your successes
• They’ll let you know when they’re ready to
step up and make a larger commitment, with
more benefits

21. “Productivity is never an accident. It is always the result
of a commitment to excellence, intelligent planning,
and focused effort.”
Paul J. Meyer
4. Take Care of
the Details

22. • Schedule your Hangout on G+ as early as
possible, to include future video in articles,
press releases, guest blog posts, etc. and begin
gathering audience and interaction w/content
• Confirm audience / live viewers engagement
• Confirm featured guests and live panel
participants
• Share expectations and plans as appropriate

23. “People don’t ask for facts in making up their minds.
They would rather have one good soul-satisfying
emotion than a dozen facts.”
Robert Keith Leavit
5. Shoot! What
to Plan For on
the Day

24. • Prepare for technical glitches with practice
• Pre-interview your live participating guests to
prepare them for HOA technology & establish
your rapport (relationship, even if they cancel)
• Focus on your guests, and keep in mind this is
recording a video for a specific business
purpose – live or ongoing?

25. “Nobody counts the number of ads you run.
They just remember the impression you make”
William Bernbach
6. Repurpose
Your Videos For
Long-Term
Value

26. • Clips of video to distribute socially & promote
viewership and engagement with your
business brand and influential participants
• Repurpose into audio-only podcast iTunes
• Share embed code with bloggers and media
• Create images / quotes for social sharing
• Share on all social channels, driving new
audience to the content you want

28. AUTHORITY CHANGES EVERYTHING...
When Done Right, Each Documented Conversation
Builds Your Value in the Business Community
Credibility & social proof for you & your Hangout events with:
1. Google SEO as a trendsetter, conversation spark point
2. Top of Google & YouTube search for video
3. Automatically shared on the social channels (and search
results!) of influencers & celebrities
4. Compelling video content for YouTube, Facebook, Twitter,
LinkedIn, Pinterest… and Google+
5. Refreshes & enhances the value of all your social activities

29. It’s About The Relationships You
Develop
Creating & Giving Authority to Everyone…
Who Participates In Making Your Events Successful
Adds to event awareness & benefits participants:
1. Social proof of celebrity & influencers
2. Exponential audience growth
3. [Additional] Revenue from brand sponsors
4. Proof of ROI towards business objectives

30. Celebrity Hangouts on
Air
Create Memorable
Experiences
& Strengthen
Relationships
Between you & your event:
• Clients
• Vendors
• Community Members
• Brand Ambassadors
• Celebrity Endorsements
• Media Partners & Editors
• Sponsors

31. #SparkleSOS Book Authors & Publishers

32. #SparkleSOS Book Authors & Publishers

33. #SparkleSOS Book Authors & Publishers

34. #SparkleSOS Book Authors & Publishers

35. #SparkleSOS Book Authors & Publishers

36. What We Covered:
• Thought Leadership
• Instant Authority
• 6 Steps for Planning a Successful
Signature Hangouts on Air Show
http://theSparkleAgency.com/blueprint

37. Connect with me on LinkedIn!
debbie.horovitch@gmail.com