Slides from a short session on Twitter storytelling on 10 Apr 2015.

1. WA R N I N G !

2. T H I S S E S S I O N I S / I S N O T
• is not a comprehensive intro into how twitter works and how you use
it
• this session is about thinking of ways to express your practice as
stories and how you might practically translate into social media
formats.
• Twitter is used here as an example, could be applied to blogging,
facebook, tumblr, vine, vimeo, youtube, pinterest, instagram etc…
• However, each platform has its own quirks and audience. Best way to
learn is to try them out - find out what medium works best for you as
content producer, for engaging different audiences, for creating
ripples.

3. T H E I M P O R TA N C E O F
( T W I T T E R ) S T O RY T E L L I N G

5. http://contentmarketingexperience.i-scoop.eu/wp-content/uploads/sites/6/2014/06/Storytelling-Infographic-%E2%80%93-source-Fathom.gif

6. – K AT E S L AT E R V I A T W I T T E R @ K AT E S L AT E R P R
“If a bloke tells his girlfriend how handsome, fun
and successful he is – that’s advertising. If he tells
his girlfriend she’s clever, looks lovely, and is great
to talk to, he’s saying the right things to the right
person and that’s marketing. If someone else tells
the girl how handsome, fun and successful her
boyfriend is – that’s PR!”

7. T W I T T E R B A S I C S

8. W H Y U S E T W I T T E R ?
• direct channel to customers (potentially)
• another channel to market your brand

9. S E E S O C I A L M E D I A A S T H E L O N G
G A M E F O R T H E L O N G TA I L R E WA R D S

10. T W I T T E R B A S I C S
• Setting up account
• Best uses
• Instant communication and scheduling
• Etiquette (RT, MT, via)
• Finding and getting followers & #hashtags
• Constraints (Twitter forces brevity) & media (images, video)
• Third party tools (Tweetdeck, hootsuite etc) and devices (mobile)
• http://www.loudblogger.com/hootsuite-alternatives.html

11. – E R N E S T H E M I N G WAY ( M AY B E )
“For sale: baby shoes, never worn.”

12. T W I T T E R S T O RY T E L L I N G
• https://twitter.com/wnd_go
• https://twitter.com/goodcaptain
• https://twitter.com/EShackleton

13. – J . B R U N E R ( 2 0 0 2 ) M A K I N G S T O R I E S : L A W,
L I T E R AT U R E , L I F E
“Stories are surely not innocent: they always have a
message, most often so well concealed that even
the teller knows not what ax he may be grinding.”

14. T W I T T E R - PA C I N G / S C H E D U L I N G
• Consider voice (your’s, customer’s) and the experience
you want to promote or evoke
• https://www.youtube.com/watch?v=C5z0Ia5jDt4
• http://www.youtube.com/watch?v=ZKLnhuzh9uY

15. Consider: the process, your USP, customer’s perspective/
need for your product/service, market position (is it your
local sourcing of materials, location - Scotland as a
brand) - where does the value lie in your practice?
What are the stories that you want to tell and what are
the stories you want others to tell about you?