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Public Relations 
in a nutshell 
Debbie Leven 
http://prcoach.co.uk
What is Public Relations? 
• Reputation - what you do, what you say, 
what others say 
• Goodwill and understanding 
• Get...
How to do it - plan 
• Objectives, audiences, messages 
• Ideas/activity 
• Channels, tools 
• Action plan - timetable
Top tips 
• Google – keyword + journalist
Top tips 
• Follow the sector/news 
• Twitter search and lists 
• Alltop.com 
• Media databases 
(http://www.prcoach.co.uk...
Summary 
• Reputation – what you do and say, what 
others say 
• Planning - objectives, audiences, messages 
• Defining id...
What next? 
• Get started – do PR yourself 
• Hire someone to do PR for you 
• Work with someone who will show you what to...
PR Coaching programme £2,499 Worth 
 Kick off tel/Skype call £250 
 A PR plan – objectives, audiences, messages, action ...
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Public Relations in a nutshell - what it is, how it can benefit your business, steps to take to get started.

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Public Relations in a nutshell

  1. 1. Public Relations in a nutshell Debbie Leven http://prcoach.co.uk
  2. 2. What is Public Relations? • Reputation - what you do, what you say, what others say • Goodwill and understanding • Getting message across, telling your story • Planned and sustained
  3. 3. How to do it - plan • Objectives, audiences, messages • Ideas/activity • Channels, tools • Action plan - timetable
  4. 4. Top tips • Google – keyword + journalist
  5. 5. Top tips • Follow the sector/news • Twitter search and lists • Alltop.com • Media databases (http://www.prcoach.co.uk/pr-tips-and-resources/) • Find and engage on social networks • Do your research
  6. 6. Summary • Reputation – what you do and say, what others say • Planning - objectives, audiences, messages • Defining ideas/activity • Identifying right channels/tools • Sustained and planned
  7. 7. What next? • Get started – do PR yourself • Hire someone to do PR for you • Work with someone who will show you what to do, how to do it and guide you as you develop the knowledge, skills and expertise to get PR results
  8. 8. PR Coaching programme £2,499 Worth  Kick off tel/Skype call £250  A PR plan – objectives, audiences, messages, action plan £2,499  Tel/Skype calls every two weeks plus notes and actions from calls £2,999  Review of all materials you produce and unlimited email support £999  Journalist, blogger, influencer and PR opportunity tracking £999  Tailored, and researched, press and media list – news and expert £999  Press kit £499  Tailored emails for pitching press releases £250  Tailored pitches for expert article and guest blog opportunities £499  Template press releases £999  Virtual media training £499 Total £11,491 Contact me today: debbie@prcoach.co.uk
  • SarahRobb

    Mar. 13, 2015
  • mugecerman

    Sep. 2, 2014

Public Relations in a nutshell - what it is, how it can benefit your business, steps to take to get started.

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