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3D Communications
New Media. New Rules. New Game.
Strategy-Based Content
Answering the 6W’s
Creating Content
3D Communications | New Media. New Rules. New
Game.
Creating Content
Strategy-Based Content
Singular, well-defined OBJECTIVE
‣ Consistency
‣ Sustainability
‣ Expectations
3D Communications | New Media. New Rules. New
Game.
Social Media
Strategy-Based Content
WhereWho
When
WhatHow
Why 6 Ws
3D Communications | New Media. New Rules. New
Game.
Creating Content
Strategy-Based Content
The Six Ws
1. Subject matter: What do you write about?
2. Style: How do your write?
3. Social Media: Where do you post?
Strategy-Based Content: the 6 Ws
Creating Content
Subject Matter
What do you write about?1111
What
Who
When
HowWhere
Why . . . is it valuable?
. . . will it be discovered?
. . .will find it valuable?
. . . do you want to attract?
. . .will it be applied?
. . . will your community be
enhanced?
. . . do your readers live?
. . . are your readers in their progress?
. . .do people need it?
. . . do you feel the need to write it?
Strategy-Based Content: the 6 Ws
Creating Content
Style
How do you write?2222
• Technical
• Journaling
• Journalism
• Story teller
• Free writing
Strategy-Based Content: the 6 Ws
Creating Content
Style
How do you write?2222
How
Who
When
WhatWhere
Why
• Persuade
• Inform / Educate
• Provoke
• Entertain
• Inspire
Strategy-Based Content: the 6 Ws
Creating Content
Strategy-Based Content
Where do you post?3333
Strategy-Based Content: the 6 Ws
Creating Content
Social Media
Where do you post?3333
Blog
Strategy-Based Content: the 6 Ws
Creating Content
Social Media
Where do you post?3333
Strategy-Based Content: the 6 Ws
Creating Content
Social Media
Where do you post?3333
Where
Who
When
WhatHow
Why
3D Communications
New Media. New Rules. New Game.
facebook.com/3DCommunications
twitter.com/DebDrive
Contact Debi Davis
phone 303.285.9050 e-mail debi@3ddebi.com
www.3ddebi.com
Stay connected and updated! Follow Debi at:
linkedin.com/in/debidavis

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Strategy based content

  • 1. 3D Communications New Media. New Rules. New Game. Strategy-Based Content Answering the 6W’s Creating Content
  • 2. 3D Communications | New Media. New Rules. New Game. Creating Content Strategy-Based Content Singular, well-defined OBJECTIVE ‣ Consistency ‣ Sustainability ‣ Expectations
  • 3. 3D Communications | New Media. New Rules. New Game. Social Media Strategy-Based Content WhereWho When WhatHow Why 6 Ws
  • 4. 3D Communications | New Media. New Rules. New Game. Creating Content Strategy-Based Content The Six Ws 1. Subject matter: What do you write about? 2. Style: How do your write? 3. Social Media: Where do you post?
  • 5. Strategy-Based Content: the 6 Ws Creating Content Subject Matter What do you write about?1111 What Who When HowWhere Why . . . is it valuable? . . . will it be discovered? . . .will find it valuable? . . . do you want to attract? . . .will it be applied? . . . will your community be enhanced? . . . do your readers live? . . . are your readers in their progress? . . .do people need it? . . . do you feel the need to write it?
  • 6. Strategy-Based Content: the 6 Ws Creating Content Style How do you write?2222 • Technical • Journaling • Journalism • Story teller • Free writing
  • 7. Strategy-Based Content: the 6 Ws Creating Content Style How do you write?2222 How Who When WhatWhere Why • Persuade • Inform / Educate • Provoke • Entertain • Inspire
  • 8. Strategy-Based Content: the 6 Ws Creating Content Strategy-Based Content Where do you post?3333
  • 9. Strategy-Based Content: the 6 Ws Creating Content Social Media Where do you post?3333 Blog
  • 10. Strategy-Based Content: the 6 Ws Creating Content Social Media Where do you post?3333
  • 11. Strategy-Based Content: the 6 Ws Creating Content Social Media Where do you post?3333 Where Who When WhatHow Why
  • 12. 3D Communications New Media. New Rules. New Game. facebook.com/3DCommunications twitter.com/DebDrive Contact Debi Davis phone 303.285.9050 e-mail debi@3ddebi.com www.3ddebi.com Stay connected and updated! Follow Debi at: linkedin.com/in/debidavis

Editor's Notes

  1. Not just Content, but Valuable Content.
  2. 6Ws document on my website – Resources, under “worksheets”
  3. Technical – Informative; instructional; a report of findings and resources. Information intended for practical application. Journaling – aka “Dear Diary” A free flow of thoughts and emotions. Musings and ponderings. 1st person? 3rd person? Journalism – inverted pyramid, just the facts, minimize or eliminate biases and opinions. Short sentences. Words that would be understood by the average 4th grader. Story teller – You set the stage and develop the characters. You have a beginning, middle and ending. You use elements of suspense, foreshadowing, conflict and resolution to achieve your objective, whether it be to inspire, enlighten or evoke emotion. Free Writing – Mark Levy, author of the Accidental Genius – No rules. Brain dump. Go back and edit later, if necessary. Do you have the ability to flex your style? Do you need to?