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Social Media as an Integral Marketing Tool
marketing 1.0
marketing 2.0
who is online? 62% are 25-54 years old
benefits 2011 Social Media Marketing Industry Report Social Media Examiner
plan Plan THEN act Incorporate into existing marketing efforts Define goals and objectives  Target market  Action to take  Budget  Resources
plan Measure results  Goals  Costs  ROI Revise
it’s all about… Relationships, Relationships, Relationships!
strategy
tips & techniques ,[object Object]
70/30 rule
Don’t be one-dimensional,[object Object]
Grammar, spelling and punctuation DO count!
Be responsive AND                                   say Thank You!,[object Object]
why bother? Number of monthly visitors Website Facebook 19,400,000 1,800,000 22,500,000 270,000 Wall Street Journal, May 4, 2011
time management
why? Word of mouth on steroids!!

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