1.
Creating a Social
Media Plan that Works

2.
Welcome!
Diana Silveira, Novare Library Services
slideshare.net/dee987

3.
Agenda
● Best Practices
● Creating A Calendar
● Resources for creating content

4.
What are you
doing on Social
Media?
4

5.
What social
media does your
library currently
use?

6.
What social
media does your
library PLAN to
use?

7.
HOW CAN YOU USE
SOCIAL MESSAGING
TO CONNECT TO
YOUR USERS?

8.
Best Practices

9.
PLAN THE MESSAGE

10.
What to plan?
● Plan Monthly/Post Regularly
● Messages should vary and be individualized to the media
● Overall message should have consistency
● Have goals
● Identify programs to feature

11.
What is the #1
factor for reach
and engagement?

12.
Focus on the
message

13.
Stay
relevant
to your
audience

14.
Words, tone & colors

15.
Selecting
Color
15

16.
Graphic and More at: Somebody Marketing

17.
What colors go together?
Paletton.com

18.
Selecting
Fonts
18

19.
Font Tips
● Readability
● Audience
● Pairing
Image WikiMedia

20.
Designing for those
with disabilities
● Color Blindness
● Dyslexia Typeface
● Type Words along with Images for screen readers

21.
“
Pick Quality For Your
Project

22.
Analytics
● Google Analytics
● Native Analytics
○ Facebook Insights
○ https://analytics.twitter.com
○ https://www.pixlee.com
● Set Goals

23.
Additional
Statistics:
Creating Targets
in Facebook
Facebook Pixel
Google Tag Manager

24.
What
should
you look
at?
More Tips at Social Media Today

25.
Active Engagements v
Passive Engagements

26.
Active Engagements
● Commenting
● Sharing
● Reading
● Clicking
● Conversions
Zembula Tracking Active Customer Engagement

27.
Other Statistics
Growth
Followers/Likes

28.
Creating a Calendar

29.
CREATING A SCHEDULE
• Promotional Posts
• Curated Content
• Pictures/Video
• Who, When, and Where
• Hashtags
• Manage schedule in calendar or shared doc Templates and ideas:
Sample Schedules
http://goo.gl/BULFdp
https://goo.gl/zjeVaV
http://goo.gl/2HLCMZ

30.
What time is best to post
and how often?

31.
Infographic from Hubspot
“Engagement
rates are 18%
higher on
Thursdays and
Fridays.” - Buffer

32.
Infographic from Hubspot

33.
Infographic from Hubspot

34.
Infographic from Hubspot

35.
Infographic from Hubspot

36.
Infographic from Hubspot

37.
Image – Dow Social

38.
What should they post?

39.
Library Promotions
● Pictures from the
latest program
● Special Programs
● Upcoming programs
● Changes in Policy
● Events
● New Service
● Resources
● New Items
● How-tos
● Tips and Tricks
● Unboxing
● PICTURES and VIDEOS

40.
Content Curation
● Book News
● Reading GIFs
● Movie/Book Tie-ins
● Pets
● Parenting
Info…especially about
books…remember
nothing controversial
● Cross-Post for other
departments
● Local News Items
● Sales on Books

41.
Who should post?

42.
Create a Team
● There should be a team leader
● Team should reflect the different departments/locations
covered by the social media

43.
Logins
● There should be a shared password document
● Allow connecting with personal accounts
● Facebook should have more than one administrator
● SM needs to be integrated into work plans

44.
Social Media needs
to be integrated
into work plans

45.
Scheduling
Resources
● Buffer
● Hootsuite
● IFTTT
● Outlook or Google
Calendar

46.
Should you pay to
post?

47.
Source: Buffer State of Social 2018

48.
Creating Conversation:
Using messaging apps

49.
Messaging Apps
● WhatsApp
● Messenger
● WeChat
● Viber

50.
Integrate with
existing services
● WhatsHelp
● Button or Share Bar
● Ask a Librarian Services

51.
What is a chatbot?

52.
Resource Guide

53.
IMAGES
Web sites to create custom
images, memes and posters
55

54.
PosterMyWall
postermywall.com

55.
CANVA &
ADOBE SPARK
canva.com
spark.adobe.com

56.
GIPHY
Giphy.com

57.
Creating Fun
Surveys
Surveymonkey
Facebook Surveys
Google Forms
Zoho
PollDaddy

58.
Content
Curation
o Pinterest
o Flipboard/ Feedly
o Scoop.it
o Paper.li
o Flavorwire (LISTS)
o Bookriot.com
o This is Colossal
o Buzzfeed

59.
CREATING VIDEO
• Facebook Live
• Instagram
• Snapchat

60.
USING A
VIDEO
SERVICE
● SHAKR
● slide.ly
● Adobe Spark
● lumen5
● App: Slidestudio
● App: VivaVideo
Spark Video

61.
Sources
for Video
Clips
● Pexels Video
● X-Stock Video

62.
Keep Yourself
Organized:
Content Curation
Store good finds:
• Pocket
• Evernote
• Pinterest

63.
WHAT TIPS/TRICKS
WOULD YOU ADD?

64.
QUESTIONS

65.
WHAT IS YOUR BIG
TAKE AWAY?

66.
What is the #1 factor for
reach and engagement:
GOOD CONTENT

67.
Challenges to you:
● Plan Social Media and see if there is a difference
● Experiment with Video
● Experiment with Advertising

68.
CONTACT
INFORMATION
Diana Silveira
Novare Library Services
diana@novarelibrary.com ∙
slideshare.net/dee987
novarelibrary.com
Presentation template by SlidesCarnival

69.
Additional Resources
● Creative Bloq: 20 Perfect Font Pairings
● Font Squirrel
● More About Chatbots from Social Media Examiner
● Help Scout Color Psychology
● Color Psychology Conversioner
● 10 Color Psychology Infographics
● CoSchedule: Best Times to Post on Social Media and Frequency to Post on Social Media
● HubSpot: Best Time to Post to Social Media
● Constant Contact: What and How Often Should You Post to Social Media
● Buffer: State of Social 2018 Report
● Active Engagement: Zembula Tracking Active Customer Engagement
● Engagement Elements Blog