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NEFLIN: Creating a Social Media Plan that Works

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Building A Social Media Plan
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NEFLIN: Creating a Social Media Plan that Works

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Facebook, Twitter, Instagram, Pinterest, LinkedIn… the list goes on! How do you use these social platforms to effectively promote programming, market library services and engage users with the library? During this interactive webinar, we will explore best practices for main social media, how to develop a social media calendar and resources to utilize to create posts with impact.

Facebook, Twitter, Instagram, Pinterest, LinkedIn… the list goes on! How do you use these social platforms to effectively promote programming, market library services and engage users with the library? During this interactive webinar, we will explore best practices for main social media, how to develop a social media calendar and resources to utilize to create posts with impact.

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NEFLIN: Creating a Social Media Plan that Works

  1. 1. Creating a Social Media Plan that Works
  2. 2. Welcome! Diana Silveira, Novare Library Services slideshare.net/dee987
  3. 3. Agenda ● Best Practices ● Creating A Calendar ● Resources for creating content
  4. 4. What are you doing on Social Media? 4
  5. 5. What social media does your library currently use?
  6. 6. What social media does your library PLAN to use?
  7. 7. HOW CAN YOU USE SOCIAL MESSAGING TO CONNECT TO YOUR USERS?
  8. 8. Best Practices
  9. 9. PLAN THE MESSAGE
  10. 10. What to plan? ● Plan Monthly/Post Regularly ● Messages should vary and be individualized to the media ● Overall message should have consistency ● Have goals ● Identify programs to feature
  11. 11. What is the #1 factor for reach and engagement?
  12. 12. Focus on the message
  13. 13. Stay relevant to your audience
  14. 14. Words, tone & colors
  15. 15. Selecting Color 15
  16. 16. Graphic and More at: Somebody Marketing
  17. 17. What colors go together? Paletton.com
  18. 18. Selecting Fonts 18
  19. 19. Font Tips ● Readability ● Audience ● Pairing Image WikiMedia
  20. 20. Designing for those with disabilities ● Color Blindness ● Dyslexia Typeface ● Type Words along with Images for screen readers
  21. 21. “ Pick Quality For Your Project
  22. 22. Analytics ● Google Analytics ● Native Analytics ○ Facebook Insights ○ https://analytics.twitter.com ○ https://www.pixlee.com ● Set Goals
  23. 23. Additional Statistics: Creating Targets in Facebook Facebook Pixel Google Tag Manager
  24. 24. What should you look at? More Tips at Social Media Today
  25. 25. Active Engagements v Passive Engagements
  26. 26. Active Engagements ● Commenting ● Sharing ● Reading ● Clicking ● Conversions Zembula Tracking Active Customer Engagement
  27. 27. Other Statistics Growth Followers/Likes
  28. 28. Creating a Calendar
  29. 29. CREATING A SCHEDULE • Promotional Posts • Curated Content • Pictures/Video • Who, When, and Where • Hashtags • Manage schedule in calendar or shared doc Templates and ideas: Sample Schedules http://goo.gl/BULFdp https://goo.gl/zjeVaV http://goo.gl/2HLCMZ
  30. 30. What time is best to post and how often?
  31. 31. Infographic from Hubspot “Engagement rates are 18% higher on Thursdays and Fridays.” - Buffer
  32. 32. Infographic from Hubspot
  33. 33. Infographic from Hubspot
  34. 34. Infographic from Hubspot
  35. 35. Infographic from Hubspot
  36. 36. Infographic from Hubspot
  37. 37. Image – Dow Social
  38. 38. What should they post?
  39. 39. Library Promotions ● Pictures from the latest program ● Special Programs ● Upcoming programs ● Changes in Policy ● Events ● New Service ● Resources ● New Items ● How-tos ● Tips and Tricks ● Unboxing ● PICTURES and VIDEOS
  40. 40. Content Curation ● Book News ● Reading GIFs ● Movie/Book Tie-ins ● Pets ● Parenting Info…especially about books…remember nothing controversial ● Cross-Post for other departments ● Local News Items ● Sales on Books
  41. 41. Who should post?
  42. 42. Create a Team ● There should be a team leader ● Team should reflect the different departments/locations covered by the social media
  43. 43. Logins ● There should be a shared password document ● Allow connecting with personal accounts ● Facebook should have more than one administrator ● SM needs to be integrated into work plans
  44. 44. Social Media needs to be integrated into work plans
  45. 45. Scheduling Resources ● Buffer ● Hootsuite ● IFTTT ● Outlook or Google Calendar
  46. 46. Should you pay to post?
  47. 47. Source: Buffer State of Social 2018
  48. 48. Creating Conversation: Using messaging apps
  49. 49. Messaging Apps ● WhatsApp ● Messenger ● WeChat ● Viber
  50. 50. Integrate with existing services ● WhatsHelp ● Button or Share Bar ● Ask a Librarian Services
  51. 51. What is a chatbot?
  52. 52. Resource Guide
  53. 53. IMAGES Web sites to create custom images, memes and posters 55
  54. 54. PosterMyWall postermywall.com
  55. 55. CANVA & ADOBE SPARK canva.com spark.adobe.com
  56. 56. GIPHY Giphy.com
  57. 57. Creating Fun Surveys Surveymonkey Facebook Surveys Google Forms Zoho PollDaddy
  58. 58. Content Curation o Pinterest o Flipboard/ Feedly o Scoop.it o Paper.li o Flavorwire (LISTS) o Bookriot.com o This is Colossal o Buzzfeed
  59. 59. CREATING VIDEO • Facebook Live • Instagram • Snapchat
  60. 60. USING A VIDEO SERVICE ● SHAKR ● slide.ly ● Adobe Spark ● lumen5 ● App: Slidestudio ● App: VivaVideo Spark Video
  61. 61. Sources for Video Clips ● Pexels Video ● X-Stock Video
  62. 62. Keep Yourself Organized: Content Curation Store good finds: • Pocket • Evernote • Pinterest
  63. 63. WHAT TIPS/TRICKS WOULD YOU ADD?
  64. 64. QUESTIONS
  65. 65. WHAT IS YOUR BIG TAKE AWAY?
  66. 66. What is the #1 factor for reach and engagement: GOOD CONTENT
  67. 67. Challenges to you: ● Plan Social Media and see if there is a difference ● Experiment with Video ● Experiment with Advertising
  68. 68. CONTACT INFORMATION Diana Silveira Novare Library Services diana@novarelibrary.com ∙ slideshare.net/dee987 novarelibrary.com Presentation template by SlidesCarnival
  69. 69. Additional Resources ● Creative Bloq: 20 Perfect Font Pairings ● Font Squirrel ● More About Chatbots from Social Media Examiner ● Help Scout Color Psychology ● Color Psychology Conversioner ● 10 Color Psychology Infographics ● CoSchedule: Best Times to Post on Social Media and Frequency to Post on Social Media ● HubSpot: Best Time to Post to Social Media ● Constant Contact: What and How Often Should You Post to Social Media ● Buffer: State of Social 2018 Report ● Active Engagement: Zembula Tracking Active Customer Engagement ● Engagement Elements Blog

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