2. Table of Contents
Part 1: Introduction to SEO
Search Engine Optimization Theory
- What is SEO? 1
- Push Vs. Pull Marketing 2
- How do Search Engines Work? 3
- White-hat Vs. Black-hat SEO 4
- Summary 6
Part 2: Internal SEO
Writing Unique and Engaging Content
- Planning Your Keywords 7
- Writing Unique and Engaging Content 8
- Examples of Engaging Content 10
- Quality Deserves Freshness (QDF) 11
On-Page SEO
- Keywords 12
- Use Synonyms 13
- Title & Header Tags 14
- URL 15
- Main Content Area 16
- Meta Description 17
- Image Optimization 18
Advanced On-Page SEO
- Robots.txt 19
- Index and Noindex 20
- Rel=”Nofollow” 21
- Canonicalization 22
- Rich Snippets 23
Site Structure
- Planning Your Site Navigation 24
- Main Navigation Menu 25
- Extended Site Links on SRPs 26
- Breadcrumbs and Pagination 27
Other Internal SEO Factors
- Site Speed 28
- Avoid Broken Links (404 Pages) 29
- Avoid Duplicate Content/Titles 30
- Sitemaps 31
- Do Not Overload Site with Ads 32
Part 3: External SEO
PageRank and Site Authority
- PageRank 33
- Site Authority 34
Backlinks
- Backlinks 35
- Anchor Text 36
- PageRank and Relevancy 37
- Location of Backlink 38
- Site Identity 39
- Reciprocal Linking 40
- Link Diversity 41
- History of Inbound Links 42
Introduction to Link Building
- Link Building Strategies 43
- Link Schemes 44
- High Quality Directory Listings 45
- Participate in Niche Discussions 46
- Link Baiting 48
End