2.  TutorVista, a Bangalore-based company
that started U.S. services in 2006,
customers pay $100 a month for
unlimited hours of electronic tutoring on
a variety of subjects, ranging from
physics to history.
 Provides tutoring and test preparation in
the United States and United Kingdom
with the Indian Tutors.

3. 1. English
2. Math
3. Geometry
4. Algebra
5. Number
Theory
6. Discrete
Mathematics
7. Boolean
Algebra
1. Trigonometry
2. Statistics and
Probability
3. Calculus
4. Physics
5. Statistics
6. Biology
7. Chemistry

4.  Work from the comfort of your home
 Flexible work hours to suit your schedule
 Work full-time or part-time
 Earn an attractive salary
 Get certified as an online tutor for free

5.  TutorVista is the perfect
solution for the following
problem.
› Declining test scores
› A shortage of
teachers
› Lack of affordable
supplementary
education
› Test preparation.
 TutorVista’s Live One-on-
One Homework Help

6.  Science simulations
 Videos
 Animations
Technology

7. TutorVista
Private
tutoring
Learning
center
Other online
tutors
Convenient tutoring at home YES Sometimes - YES
Personalized one-on-one
instruction
YES YES - Sometimes
Unlimited tutoring YES - - -
Tutoring available 24x7 YES - - -
Free ongoing assessments YES Sometimes - Sometimes
Price based on 2 hour-long
sessions a week (K-12)
$75-
150/month
$240-
600/month
$320-
400/month
$160-400/month
Price based on 4 hour-long
sessions a week (K-12)
$100-
150/month
$480-
1200/month
$640-
800/month
$320-800/month

8. Management
Perception of customers
perception
Translational of perception
into service quality
specification
Service Delivery
( pre & post contact )
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Gap 2
Gap 3
External
Communication to
customers
Gap 4
Customers
Marketers
Customer Gap

9.  Customer Gap
› The difference between customer
expectation and perceptions – the service
quality gap
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Customers
Marketers
Customer Gap

10.  The Difference between what customers
expected and what management
perceived about the customers
expectations.

11. Management
Perception of customers
perception
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Customers
Marketers
Customer Gap

12. Work from
home
Flexible timings
Effective Salary
$300 to $400 per
month
Full Time – Part
time
One to one
homework
help
Reasonable cost
$100 per month
After the
school timings
Exception of the customers
Improvement
in scores

13.  The Difference between management
perception of consumers expectation
and translation of those perceptions into
service quality and designs.

14. Management
Perception of customers
perception
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Customers
Marketers
Customer Gap
Translational of perception
into service quality
specification
Gap 2

17. Management
Perception of customers
perception
Translational of perception
into service quality
specification
Service Delivery
( pre & post contact )
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Gap 2
Gap 3
Customers
Marketers
Customer Gap

20. Management
Perception of customers
perception
Translational of perception
into service quality
specification
Service Delivery
( pre & post contact )
Perceived Service
Expected
Service
Words of mouth
communication
Personal
Needs
Past
Experience
Gap 1
Gap 2
Gap 3
External
Communication to
customers
Gap 4
Customers
Marketers
Customer Gap

21.  Physical Evidence
› Scores of the Students

22. Thank you
Deepa Chandrasekar