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Marketing Warfare

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DEEPAK DODDAMANI
DEEPAK DODDAMANI

This is book review on 'MARKETING WARFARE', a Marketing Bestseller by Al Ries and Jack Trout the duo authors of book 'Positioning'. This book explains how 'Marketing is also a war played on the battlefield of 'Customer's minds'.

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[object Object],[object Object],[object Object],[object Object],AUTHORS: AL RIES & JACK TROUT MARKETING WARFARE - Ries & Trout
Praise for Marketing warfare ,[object Object],[object Object],[object Object],[object Object],MARKETING WARFARE - Ries & Trout
CONTENTS : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING WARFARE - Ries & Trout
WARFARE ,[object Object],[object Object],[object Object],[object Object],MARKETING WARFARE - Ries & Trout
DEFENSIVE WARFARE MARKETING WARFARE - Ries & Trout Adopted when your organization is clear market leader Examples: PRINCIPLES 1) Only the market leader should consider playing defensive 2)The best defensive strategy is to attack yourself 3) Strong competitive moves should always be blocked
OFFENSIVE WARFARE ,[object Object],[object Object],[object Object],MARKETING WARFARE - Ries & Trout Examples: PRINCIPLES ,[object Object],2) Find a weakness in leader’s strength and attack at that point 3) Launch the attack on as narrow a front as possible
FLANKING WARFARE ,[object Object],[object Object],[object Object],[object Object],MARKETING WARFARE - Ries & Trout Examples: PRINCIPLES ,[object Object],[object Object],[object Object]
GUIRELLA WARFARE ,[object Object],MARKETING WARFARE - Ries & Trout Example: PRINCIPLES ,[object Object],2) No matter how successful you become, never act like the leader 3) Be prepared to bug out at a moment’s notice.
CASE STUDIES: ,[object Object],[object Object],[object Object],[object Object],MARKETING WARFARE - Ries & Trout
CRITICISM OF THE BOOK ,[object Object],[object Object],[object Object],MARKETING WARFARE - Ries & Trout
THANK YOU MARKETING WARFARE - Ries & Trout

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Marketing Warfare

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  • 5. DEFENSIVE WARFARE MARKETING WARFARE - Ries & Trout Adopted when your organization is clear market leader Examples: PRINCIPLES 1) Only the market leader should consider playing defensive 2)The best defensive strategy is to attack yourself 3) Strong competitive moves should always be blocked
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  • 11. THANK YOU MARKETING WARFARE - Ries & Trout