SlideShare una empresa de Scribd logo
1 de 13
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Amul 2007-08 1068 850 2005-06 672 2004-05 616 2003-04 575 2002-03 500 2001-02 500 2000-01 493 1999-00 493 1998-99 455 1997-98 450 1996-97 400 1995-96 355 1994-95 US $ (million) Sales Turnover
Amul’s products range includes  milk powders , milk,  butter , ghee,  cheese ,  curd ,  chocolate ,  ice cream ,  cream , shrikhand,  paneer ,  gulab jamuns , basundi, Nutramul brand and others.
Product Range Brand Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collection   Chain Supply   Chain Weighing the milk Determination of fat content Calculation of the purchase price ,[object Object],Processing the milk ,[object Object],Amul Strategy
[object Object],[object Object],[object Object],[object Object],AMUL WORKING TO COLLECT MILK electronic weighing  scale MILK-O-TESTER
The CYCLE MILKMAN COW DAIRY DCS
Farmers Village Cooperative Societies (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers/C&S Retailers Home Delivery Contractors CONSUMERS Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities Chilling Plants CONSUMERS AMUL SUPPLY CHAIN
. Members:   2 district milk producing  units   Number of Producer Members:  2.5 million Number of Village Societies:  11,962 Total Milk Handling Capacity:  9.91 million litres per day Total Milk Collection:  2.28 billion litres Daily Average Milk Collection  6.3 million litres Milk Drying Capacity:  511 metric tons per day Cattle feed Manufacturing Capacity  2340 metric tons per day Sales Turnover:  US $868 million AMUL INFRASTRUCTURE IN RURAL INDIA
Amul Marketing in Rural Sector in India ,[object Object],[object Object],[object Object],[object Object]
AMUL INICIATIVE IN DEVELOPING RURAL RETAILING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT Behind Rural Retailing ,[object Object],[object Object],[object Object],[object Object],The Management Paradigm: “Anand Pattern ”
WHY AMUL IS  ? Physique  : Taste, Quality Personality  : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture  : Co-operative , Sharing Relationship : Sociable

Más contenido relacionado

La actualidad más candente

Success Story of Amul
Success Story of AmulSuccess Story of Amul
Success Story of AmulShveta Bhatia
 
Amul brand
Amul brandAmul brand
Amul brandSunil
 
Amul strategy presentation ppt
Amul strategy presentation pptAmul strategy presentation ppt
Amul strategy presentation pptsweetmonti
 
Future recommendations to Amul Packaged milk for expansion in NCR
Future recommendations to Amul Packaged milk for expansion in NCR Future recommendations to Amul Packaged milk for expansion in NCR
Future recommendations to Amul Packaged milk for expansion in NCR Akash Tyagi
 
Amul Supply Chain Management by Krupesh Shah!!
Amul Supply Chain Management by Krupesh Shah!!Amul Supply Chain Management by Krupesh Shah!!
Amul Supply Chain Management by Krupesh Shah!!Krupesh Shah
 
Presentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMULPresentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMULChandan Pahelwani
 
Amul distribution network
Amul distribution networkAmul distribution network
Amul distribution networkYaswant Singh
 
Amul Supply Chain Management
Amul Supply Chain ManagementAmul Supply Chain Management
Amul Supply Chain ManagementMunish Kumar
 
AMUL THE TASTE OF INDIA
AMUL THE TASTE OF INDIAAMUL THE TASTE OF INDIA
AMUL THE TASTE OF INDIABidyut Bikash
 
GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )
GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )
GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )Pushpendra Singh
 
Amul dairy ppt
Amul dairy pptAmul dairy ppt
Amul dairy pptDeepak Jha
 
Logistics compared amul & hul
Logistics compared   amul & hulLogistics compared   amul & hul
Logistics compared amul & hulAbhirup Rudra
 

La actualidad más candente (20)

Success Story of Amul
Success Story of AmulSuccess Story of Amul
Success Story of Amul
 
Amul ppt
Amul pptAmul ppt
Amul ppt
 
Amul
AmulAmul
Amul
 
Amul brand
Amul brandAmul brand
Amul brand
 
Amul strategy presentation ppt
Amul strategy presentation pptAmul strategy presentation ppt
Amul strategy presentation ppt
 
Amul
AmulAmul
Amul
 
Future recommendations to Amul Packaged milk for expansion in NCR
Future recommendations to Amul Packaged milk for expansion in NCR Future recommendations to Amul Packaged milk for expansion in NCR
Future recommendations to Amul Packaged milk for expansion in NCR
 
Amul Supply Chain Management by Krupesh Shah!!
Amul Supply Chain Management by Krupesh Shah!!Amul Supply Chain Management by Krupesh Shah!!
Amul Supply Chain Management by Krupesh Shah!!
 
Amul Dary
Amul DaryAmul Dary
Amul Dary
 
Amul
AmulAmul
Amul
 
Presentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMULPresentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMUL
 
Amul distribution network
Amul distribution networkAmul distribution network
Amul distribution network
 
Amul
AmulAmul
Amul
 
Amul Supply Chain Management
Amul Supply Chain ManagementAmul Supply Chain Management
Amul Supply Chain Management
 
Amul
AmulAmul
Amul
 
AMUL THE TASTE OF INDIA
AMUL THE TASTE OF INDIAAMUL THE TASTE OF INDIA
AMUL THE TASTE OF INDIA
 
GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )
GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )
GCMMF ( Gujarat Co-operative Milk Marketing Federation Limited )
 
Amul dairy ppt
Amul dairy pptAmul dairy ppt
Amul dairy ppt
 
Logistics compared amul & hul
Logistics compared   amul & hulLogistics compared   amul & hul
Logistics compared amul & hul
 
Amul
AmulAmul
Amul
 

Destacado

XIND 105 Industrial Design - project 1
XIND 105 Industrial Design - project 1XIND 105 Industrial Design - project 1
XIND 105 Industrial Design - project 1Yann Wanner
 
[XIND 105] Pitch productdesign project 2
[XIND 105] Pitch productdesign project 2[XIND 105] Pitch productdesign project 2
[XIND 105] Pitch productdesign project 2Yann Wanner
 
Pitch productdesign project 3
Pitch productdesign project 3Pitch productdesign project 3
Pitch productdesign project 3Yann Wanner
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn
 
Amazon Industry Influencers Report
Amazon Industry Influencers ReportAmazon Industry Influencers Report
Amazon Industry Influencers ReporteCairn
 
Mobile strategy framework - A game for client workshops
Mobile strategy framework - A game for client workshopsMobile strategy framework - A game for client workshops
Mobile strategy framework - A game for client workshopsTamim Swaid
 

Destacado (7)

XIND 105 Industrial Design - project 1
XIND 105 Industrial Design - project 1XIND 105 Industrial Design - project 1
XIND 105 Industrial Design - project 1
 
[XIND 105] Pitch productdesign project 2
[XIND 105] Pitch productdesign project 2[XIND 105] Pitch productdesign project 2
[XIND 105] Pitch productdesign project 2
 
Pitch productdesign project 3
Pitch productdesign project 3Pitch productdesign project 3
Pitch productdesign project 3
 
Career Profile 081030
Career Profile   081030Career Profile   081030
Career Profile 081030
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
 
Amazon Industry Influencers Report
Amazon Industry Influencers ReportAmazon Industry Influencers Report
Amazon Industry Influencers Report
 
Mobile strategy framework - A game for client workshops
Mobile strategy framework - A game for client workshopsMobile strategy framework - A game for client workshops
Mobile strategy framework - A game for client workshops
 

Similar a Amul (20)

ghgh
ghghghgh
ghgh
 
Amul case study
Amul case studyAmul case study
Amul case study
 
Amul scm
Amul scmAmul scm
Amul scm
 
Amul Logistics
Amul LogisticsAmul Logistics
Amul Logistics
 
1530419 634824937019045000
1530419 6348249370190450001530419 634824937019045000
1530419 634824937019045000
 
Amul ppt
Amul pptAmul ppt
Amul ppt
 
Presentation1
Presentation1Presentation1
Presentation1
 
AMUL PROJECT - BUSSINESS STUDIES
AMUL PROJECT - BUSSINESS STUDIESAMUL PROJECT - BUSSINESS STUDIES
AMUL PROJECT - BUSSINESS STUDIES
 
Amul
AmulAmul
Amul
 
Project on amul (1)
Project on amul (1)Project on amul (1)
Project on amul (1)
 
Presentation1
Presentation1Presentation1
Presentation1
 
Amul
AmulAmul
Amul
 
Amul Value chain .pptx
Amul Value chain .pptxAmul Value chain .pptx
Amul Value chain .pptx
 
Amul project
Amul projectAmul project
Amul project
 
Amul dairy operations
Amul dairy operations Amul dairy operations
Amul dairy operations
 
Amul Corporation- Business Environment
Amul Corporation- Business EnvironmentAmul Corporation- Business Environment
Amul Corporation- Business Environment
 
Dairy
DairyDairy
Dairy
 
report Amul
report Amulreport Amul
report Amul
 
Injmam ul haque K10710
Injmam ul haque K10710Injmam ul haque K10710
Injmam ul haque K10710
 
Amul in rural markets
Amul in rural marketsAmul in rural markets
Amul in rural markets
 

Último

Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 

Último (20)

Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 

Amul

  • 1.
  • 2.
  • 3. Amul’s products range includes milk powders , milk, butter , ghee, cheese , curd , chocolate , ice cream , cream , shrikhand, paneer , gulab jamuns , basundi, Nutramul brand and others.
  • 4.
  • 5.
  • 6.
  • 7. The CYCLE MILKMAN COW DAIRY DCS
  • 8. Farmers Village Cooperative Societies (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers/C&S Retailers Home Delivery Contractors CONSUMERS Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities Chilling Plants CONSUMERS AMUL SUPPLY CHAIN
  • 9. . Members: 2 district milk producing units Number of Producer Members: 2.5 million Number of Village Societies: 11,962 Total Milk Handling Capacity: 9.91 million litres per day Total Milk Collection: 2.28 billion litres Daily Average Milk Collection 6.3 million litres Milk Drying Capacity: 511 metric tons per day Cattle feed Manufacturing Capacity 2340 metric tons per day Sales Turnover: US $868 million AMUL INFRASTRUCTURE IN RURAL INDIA
  • 10.
  • 11.
  • 12.
  • 13. WHY AMUL IS ? Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative , Sharing Relationship : Sociable