2. “We create a working environment in which employees are respected
and are trained to maximize their skills. We seek to provide reliable
products to our customers and will never compromise on cost for
quality. We will maintain our leadership position in the energy drink
market. Through this we aim to increase profitability and become a
brand which is well known in energy drink market”
3. "We are dedicated to upholding Red Bull standards, while
maintaining the leadership position in the energy drinks
category when delivering superior customer service in a highly
efficient and profitable manner. We create a culture where
employees share best practices dedicated to coaching and
developing our organisation as an employer of choice."
4. 1)Core ideology;
a. Core purpose
b. Core value
2)Envisioned future:
a.BHAG
b.vivid description
5. •Austrian businessman 10 years to graduate from
Vienna University with a market degree
•Mateschitz discovered the drink that would later
become Red Bull
•Mateschitz teamed up with "Krating Daeng"
inventors, Chaleo and Chalern Yoovidhya, and
launched Red Bull in Austria in 1987
6. • In 2004 Mateschitz purchased the Formula One
team Jaguar Racing from the Ford Motor
Company and eventually named it Red Bull
Racing
• He also owns a NASCAR Sprint Cup team called
Team Red Bull
• Mateschitz belongs is among the 400 richest
people on earth, according to Forbes magazine.
7. There are two types of activities include;
. Support activities
. Primary activities
