Our social media offerings help global brands to actively engage, encourage consumer communities and virally propagate the brand message as brand advocates.

1. SOCIAL MEDIA
OFFERINGS

2. SM

3. Enterprise Training
• Setting up content strategy
• Process and Quality Training
• Tool Orientation
• Social Media Policy Awareness
Blueprint Roadmap
• Define Objectives
• Develop Audit Templates
• Identify Social Media
Opportunities
• Enable KPI definition
Implementation framework
• Define process to evaluate
tool/vendor
• Draft engagement framework
• Project Planning
• Map Social Media Intelligence and
Analytics requirements
• Workflow workshops
Social Media Policy
• Analyze Need
• Determine Scope
• Drafting and Review support

4. SM Engagement System
HR
Social Office
CRM
2.0
through
Dedicated SM Command Center for Real-time
Engagement 24 x 7
English German Japanese French
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5. Brand Proficiency
• Brand Audit
• Brand Image Tracking
• Website Evaluation
• Event evaluation
• AD tracking and
evaluation (Video Viral)
PD Proficiency
• Gap Analysis on existing
product/segment
• Customer Expectation
Analysis
• Product Positioning
Campaign
• Consumer Media
perception analysis

6. Online solutions Enterprise solutions
•Website Portfolio Management •Dashboards on CGM
intelligence
•Enterprise Portal 2.0
•Integration solution with
•App development for Social
CRM, ERP and other
Media platforms
enterprise systems
•Mobile and tablets App
development
•E-Commerce and Social
Commerce Solutions
•SEO, SEM
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7. Message Boards
Social Data
News
Listening & Monitoring Tools
KM Tool
Listening & Data Mining Team
Project Social Media Analysis
Management CRM
and Consulting Team
Creative Content SEO/SEM Web 2.0 CRM Integration
SM
Digital Marketing Specialist Team Technical team Analytics
Intelligence
portal
Infra & security HR Marketing Quality Finance & legal
SUPPORT SYSTEM
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8. CRM
Work Flow
Listening Tools
CGM
Enterprise
Engagement Social Media
Console Command Center
Full lifecycle Implementation Framework
Design & Workflow
Audit Pilot Production
Blueprint Design
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9. SM Roadmap blueprinting and
Implementation framework
design for a
Global Automotive OEM
Roadmap Blueprinting
•Identified online engagement opportunities
Listening Tools Response Tools
• Defined KPIs
Implementation Framework
• Evaluated Tools
Master Command Centre
• Created End to End Project Plans
• Designed engagement workflows and
Japanese English Chinese Spanish
framework
Project Manager
Engagement Metrics (per month)
Mirror Command Centre • Over 50,000 conversations are being
Project Manager monitored
• Over 400 Complaints and Inquires are
being engaged
Product Customer
Marketing
Development service
… • Engagement with over 800 to 1,000
opinions
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10. 10

11. Product and Customer
Commercial Evaluation Event analysis
Behavior Analysis
• Analysis on buying behavior • Perception Analysis • Buzz Analysis
• Inputs for prelaunch • Sentiment towards the • Competitor analysis
campaign for a Compact Campaign • Most Discussed Brand
Sedan • Association with Brand • Competition Monitoring
• Competition Monitoring • Impact • Participant
• Consumer Perception Performance score-card
• Pre launch campaign
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12. Thank you
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